Biography of Sana Khan: Founder and CEO of Bombay Closet Cleanse- Entrepreneur
Biography of Sana Khan:
Beginning of Bombay Closet Cleanse
Sana Khan, a former model, co-founded Bombay Closet Cleanse
in Mumbai. Born and raised in a Pashtun Muslim family, she had an early
interest in fashion. After high school, she chose not to pursue further studies
and began her career in the entertainment industry. However, in 2020, Sana made
a significant life change. She decided to leave behind the spotlight and focus
on a cause that was close to her heart: sustainability in fashion. This led to
the creation of Bombay Closet Cleanse, India’s first thrift store, focused on
promoting circular fashion and offering a platform for preloved clothing.
From Home Garage Sale to Business
What began as a small garage sale quickly grew into a
thriving business. The idea was simple—give new life to clothing that was often
overlooked or discarded. Sana and her team believed that one person’s unwanted
clothes could be a treasure for someone else. They started collecting clothes
from various sources, including thrift stores, second-hand markets, and
donations. Their goal was to curate collections of beautiful, meaningful
clothing that could bring joy to customers, all while reducing waste and promoting
sustainability.
Sustainable Fashion Movemen
Bombay Closet Cleanse quickly became a movement for those
who wanted to adopt a more sustainable and mindful approach to fashion. The
platform not only sold second-hand clothes but also created experiences like
thrift pop-up events, collaborated with like-minded brands, and even upcycled
products. The business focused on diverting clothing from landfills and
ensuring that they could be reused or recycled in ways that helped the
environment.
A Unique Business Model
The business model of Bombay Closet Cleanse revolves around
thrift, which is the process of buying and selling pre-owned clothing. In
India, it was a new and somewhat unconventional idea. Customers could not only
buy unique second-hand clothes but also sell their own. The platform also
allowed people to swap clothing, which encouraged a more circular approach to
fashion. Additionally, customers could get paid for donating or selling their
old clothes, making the platform a win-win for both buyers and sellers.
Biography of Sana Khan:Founder & CEO of Bombay Closet Cleanse- /clothing platform/age/net worth/investor/startup/Sana Khan story/ fashion/shark tank
A Personal and Professional Journe
Sana’s journey with Bombay Closet Cleanse wasn’t just about
fashion; it was deeply personal as well. In 2020, as she was building her
business, she married Mufti Anas Sayed in Surat. In July 2023, they welcomed
their first child, a son named Saiyad Tariq Jamil. Despite the changes in her
personal life, Sana remained focused on her vision of promoting sustainable
fashion and making it accessible to a wider audience.
Mental Health Advocacy and Podcasting
In addition to her work with Bombay Closet Cleanse, Sana is
also an advocate for mental health. She hosts a podcast called Senti-Mental,
available on platforms like Spotify and Audible Suno. In this podcast, she
dives into important topics related to mental well-being, using her platform to
raise awareness and provide support. Sana’s focus on mental health shows that
she is committed not only to changing the way people approach fashion but also
to fostering positive conversations about well-being.
Fashion and Sustainability Go Hand in Hand
At the heart of Bombay Closet Cleanse is a passion for
sustainability. The brand works tirelessly to ensure that fashion isn’t
contributing to environmental degradation. With every sale, swap, or donation,
the company reduces the demand for new clothing, which in turn helps lower the
carbon footprint. By promoting the reuse of clothing, they challenge the
traditional fast fashion model, which has been criticized for its impact on the
planet.
Growing Through Instagram
The company’s growth in 2020 was significantly driven by
Instagram, which helped the founders reach a broader audience. Through the
power of social media, they were able to showcase their curated collections and
connect with people who valued sustainability. The platform not only served as
a sales tool but also as a community-building space where people could share
their experiences with second-hand clothing and learn about the positive impact
of thrifting.
Unique Pricing System
Bombay Closet Cleanse has a unique pricing system, which
takes into account several factors when determining the price of clothing.
These factors include the brand, condition, and style of the item. The platform
offers customers the chance to book slots for reselling clothes, allowing them
to bring in anywhere from 10 to 100 units of clothes at once. This system helps
keep the process organized and efficient, ensuring that people can sell their
clothes and receive payment promptly.
Recognition and Expansion Plans
Bombay Closet Cleanse has grown rapidly since its inception,
with two offline stores in Mumbai and a fully operational website. The brand’s
approach to circular fashion has received widespread recognition, and it
continues to influence the fashion scene in Mumbai. Looking ahead, the company
is focused on expanding its reach and inspiring more people to embrace
sustainable fashion. With a growing customer base and a clear vision for the
future, Bombay Closet Cleanse is poised to become a major player in India’s
sustainable fashion industry.
A timeline of the key events for Bombay Closet Cleanse:
2020: Sana Khan co-founded Bombay Closet Cleanse in Mumbai,
focusing on sustainability in fashion.
2020: The business began as a small garage sale, quickly
growing into a thriving second-hand clothing platform.
2020: The platform gained traction on Instagram, building a
community around sustainable fashion.
2020: Sana married Mufti Anas Sayed in Surat.
July 2023: Sana welcomed her first child, a son named Saiyad
Tariq Jamil.
2023: The business expanded with two offline stores in
Mumbai and a fully operational website.
2023: Sana also launched her mental health podcast,
Senti-Mental.
2024: Continues to expand her business.
