Biography of Paras Fatnani: Founder and CEO of Honey Twigs- Entrepreneur
Honey Twigs: Revolutionizing Honey Consumption
Honey Twigs is a unique brand that has changed the way we
consume honey. They’ve developed a convenient, mess-free method of packaging
honey, making it easy for people to enjoy it anytime, anywhere, without any
hassle. The company offers a variety of honey products, including both natural
and flavored types. All the honey is ethically sourced, tested in labs for
safety, and doesn’t contribute to plastic waste, making it a sustainable choice
for health-conscious consumers.
The Honey Twigs Experience
One of the standout products from Honey Twigs is their
Lemon-Infused Honey. This product is not just delicious but also a healthy
option, rich in Vitamin C and lemon essence. It doesn’t contain any artificial
flavors or added sugars, making it an excellent addition to your daily routine.
The honey is sourced from the pristine Himalayas, ensuring purity, and is
packaged in convenient teaspoon-sized servings for ease of use, making it a
great substitute for sugar.
Healthy and Pure Honey for Everyone
Honey Twigs’ mission is to offer pure, natural honey that
aligns with health-conscious lifestyles. Their honey varieties, including the
lemon-infused option, offer not just taste but also nutritional benefits. By
sourcing their honey from the Himalayas and packaging it in single-serving
sticks, they’re able to bring a simple yet effective solution for anyone
looking for a natural sweetener that’s both healthy and easy to use.
A Perfect Gift Pack for Honey Lovers
For those who enjoy variety, Honey Twigs offers a Special
Variety Gift Pack that contains six different honey flavors. This allows
customers to experience a range of sweet, natural honey options, all while
enjoying the convenience and sustainability of the brand’s packaging. The neat,
single-serve sticks ensure that you can enjoy your honey without any mess,
whether at home or on the go.
Founders Who Believe in Innovation
The story of Honey Twigs begins with three co-founders, each
bringing a unique skill set to the table. Paras Fatnani, one of the
co-founders, has a background in event management and commerce, with additional
training in leadership and creativity from INSEAD and the University of
Westminster. Jigar Mehta, another co-founder, holds a master’s degree in
Marketing and Communication from the University of Westminster, along with
substantial experience in marketing. The third co-founder, Prafull Dwivedi, has
extensive leadership experience and a strong educational background in
management, with qualifications from the University of Allahabad and Symbiosis
International University.
Growing Sales and Success
Honey Twigs has seen impressive growth since its inception.
The company’s sales have increased significantly, with figures jumping from
₹1.3 crore in FY 2020-2021 to ₹2.6 crore in FY 2021-2022. The company has set
ambitious targets for 2023-2024, aiming for sales between ₹6 crore and ₹9
crore. In just a few months, their sales figures have been consistently strong,
reaching ₹55 lakhs in June 2023, ₹18 lakhs in July 2023, and ₹35 lakhs in both
August and September 2023. A significant portion of their sales comes from
international markets, contributing to 35% of their revenue.
Biography of Paras Fatnani: Founder and CEO of Honey Twigs- Entrepreneur/age/net worth/investor/startup/event management, marketing/Honey Twigs story
A Strong Business Foundation
Honey Twigs’ success is also reflected in its solid equity
structure. Paras Fatnani and Jigar Mehta each hold a 36% stake in the company,
while Prafull Dwivedi holds 5%. The remaining equity is divided between angel
investors (10%) and strategic investors (13%). The company received a major
boost when it appeared on Shark Tank India, where it secured a ₹75 lakh
investment in exchange for a 3% equity stake, valuing the business at ₹25
crore.
The Investment that Changed Everything
The deal with three Sharks—Peyush Bansal, Ritesh Agrawal,
and Anupam Mittal—was a game-changer for Honey Twigs. The investment of ₹75
lakh for 3% equity in the business was a significant endorsement of the
company’s potential. This partnership not only provided capital but also
invaluable mentorship and business guidance, helping Honey Twigs expand its
reach and grow its brand further.
Target Market: Health-Conscious and Urban
Honey Twigs has clearly identified its target market:
health-conscious individuals aged 18-45. These consumers, particularly in urban
and semi-urban areas, have higher disposable incomes and are increasingly
interested in natural, sustainable food products. By offering a convenient and
healthier alternative to traditional sugar, Honey Twigs appeals to those
looking for simple yet innovative ways to improve their diets.
Marketing Strategies for Growth
To reach its target audience, Honey Twigs has adopted a
strong marketing strategy. The brand positions itself as the go-to option for
those looking for convenient and natural honey consumption. This is achieved
through a combination of digital marketing, collaborations with health
influencers, and the creation of engaging content. These efforts help build
brand awareness and attract a loyal customer base.
Global Expansion on the Horizon
As Honey Twigs continues to grow, the company is expanding
its reach to international markets. With 35% of its sales already coming from
global customers, the company is focusing on scaling up its operations and
increasing its presence in countries outside India. Their high-quality,
ethically sourced products and innovative packaging have found appeal beyond
their home country, helping them to carve a niche in the global market.
Sustainability and Responsibility at the Core
One of Honey Twigs’ core values is sustainability. The
company is committed to reducing plastic waste, which is why they’ve opted for
eco-friendly packaging. Their products are responsibly sourced, and they take
pride in testing each batch of honey to ensure purity and safety. This
dedication to sustainability has made Honey Twigs a brand that customers trust,
knowing they are supporting an environmentally-conscious business.
Innovative Packaging for Convenience
The unique selling point of Honey Twigs is its innovative
packaging. The honey comes in convenient, single-serving sticks, which can be
carried around easily and consumed without any mess. Whether you’re at work, in
transit, or at the gym, these easy-to-use sticks make it simple to enjoy
natural honey without needing a spoon or making a mess. It’s a product designed
to fit seamlessly into busy lifestyles.
A Sweet Success Story in the Making
Honey Twigs is a perfect example of how innovation can
transform an everyday product into something special. From its unique packaging
to its commitment to sustainability and health, the company has created a
product that resonates with today’s consumers. As it continues to expand its
market and grow its brand, Honey Twigs is on track to become a household name
for those seeking a natural, mess-free way to enjoy honey.
A timeline of Honey Twigs’ journey:
Founding: Honey Twigs is co-founded by Paras Fatnani, Jigar
Mehta, and Prafull Dwivedi, each bringing their expertise in event management,
marketing, and leadership.
Product Launch: The brand introduces its innovative,
mess-free honey packaging, including natural and flavored varieties like
Lemon-Infused Honey.
2020-2021: Honey Twigs starts growing rapidly, with sales
increasing from ₹1.3 crore in FY 2020-2021 to ₹2.6 crore in FY 2021-2022.
2023: Sales figures continue to rise, reaching ₹55 lakhs in
June, ₹18 lakhs in July, and ₹35 lakhs in both August and September.
Shark Tank India: The brand secures a ₹75 lakh investment
for 3% equity from Peyush Bansal, Ritesh Agrawal, and Anupam Mittal.
Expansion: 35% of Honey Twigs’ revenue comes from
international markets, with plans for further global expansion.
Sustainability: The company focuses on eco-friendly
packaging and ethically sourced products, positioning itself as a sustainable
choice for health-conscious consumers.
2023-2024: Honey Twigs aims for sales between ₹6 crore and
₹9 crore.
Future Plans: The brand continues to grow, with a mission to
become a household name for healthy, mess-free honey products.
