Biography of Mohit Garg: Founder of Assembly Luggage- Entrepreneur
Biography of Mohit Garg:
Redefining Travel: The Assembly Luggage Journey
In 2019, Mohit Garg founded Assembly Luggage with a vision
to revolutionize the travel industry by blending functionality with aesthetics.
Having grown up immersed in his family’s luggage manufacturing business, Mohit
identified a significant gap: luggage was often treated as a mere utility
rather than an extension of personal style. Teaming up with Aditya, an
experienced entrepreneur with a Kellogg MBA, the duo launched Assembly to
bridge this gap with innovative, thoughtfully designed travel products.
A Partnership Born of Shared Passion
Mohit and Aditya’s friendship evolved into a business
partnership based on their shared ambition to bring innovation to the luggage
industry. They wanted to create products that not only looked great but also
incorporated practical features that resonated with modern travelers. This
vision laid the foundation for Assembly, a brand that emphasizes quality,
durability, and a keen attention to detail.
Products That Redefine Travel
Assembly’s product range is carefully crafted to address the
needs of diverse travelers. For instance, the Stark Pro suitcase combines the
sturdiness of hard luggage with the flexibility of soft bags, featuring a
laptop compartment, a USB port, and practical organizers. Their Jetson trolley
backpack offers a sleek, lightweight design ideal for office-goers, while the
Duffel Bag boasts 180-degree openings and multiple compartments for optimal
organization during long journeys. These thoughtful innovations cater to the
ever-evolving requirements of contemporary travelers.
Made in India, Crafted with Care
What sets Assembly apart is its commitment to local
manufacturing. Over 90% of their products are made in India, with materials
sourced from cities like Nashik, Nagpur, Surat, and Jaipur. The brand’s name,
"Assembly," reflects its meticulous approach to combining these
high-quality materials into exceptional final products, showcasing the best of
Indian craftsmanship.
Biography of Mohit Garg: Founder of Assembly Luggage- Entrepreneur/travel with stylish, functional products/age/net worth/investor/startup/Mohit Garg
Early Struggles and Resilience
Assembly’s journey wasn’t without challenges. Just five
months after their launch, the COVID-19 pandemic disrupted their plans as
travel and office commutes came to a halt. Despite this setback, the founders
adapted by introducing tech accessory bags and gadget organizers that suited
pandemic-era needs. This resilience helped Assembly stay afloat and expand its
product offerings, eventually growing to 12 SKUs.
Building a Thoughtful Brand
The brand places a strong emphasis on customer feedback and
research, ensuring its products address real-world traveler concerns. Assembly
bags also feature unique touches, like a checklist tag to remind users of
essential items they might forget to pack, enhancing the overall travel
experience.
Shark Tank Experience
Assembly gained nationwide attention by appearing on Shark
Tank India Season 3. Although they pitched for INR 85 Lakhs for 1% equity, the
deal didn’t materialize. Nonetheless, the experience provided valuable
exposure, allowing them to showcase their innovative products and vision for
the luggage industry to a larger audience.
Funding and Future Plans
In a recent funding round, Assembly raised $2.1 million from
investors such as Prath Ventures, Anicut Capital, and Blume Founders Fund. This
infusion of capital will fuel their expansion plans, enabling them to broaden
their product range, strengthen their team, and enhance marketing efforts. The
founders are optimistic about reaching more travelers and establishing Assembly
as India’s premier travel store.
Focus on Design and Innovation
Assembly’s success stems from its ability to balance design
aesthetics with robust functionality. The brand’s products are a reflection of
Mohit and Aditya’s commitment to creating a new-age challenger brand that
competes with international players while staying true to its Indian roots.
The Power of Collaboration
The collaboration between the co-founders and their
investors has been pivotal in shaping Assembly’s journey. Prath Ventures, for
instance, believes in the brand’s potential to disrupt the luggage market and
create a strong identity as a consumer-centric company. Their support
highlights Assembly’s promise and the increasing demand for innovative,
homegrown travel solutions.
Vision for the Future
Looking ahead, Mohit and Aditya are determined to make
Assembly a household name in India’s travel industry. With their
customer-focused approach and dedication to innovation, they aim to redefine
the way people perceive and use luggage, ensuring every product is as
functional as it is stylish.
Timeline for Assembly Luggage's Story
2019: Mohit Garg founded Assembly Luggage to revolutionize
travel with stylish, functional products.
2020: Launched the brand; COVID-19 disrupted travel plans
and forced a pivot to tech accessory bags.
2021: Expanded product range to 12 SKUs with innovative
designs like Stark Pro and Jetson trolley backpacks.
2022: Achieved 90% local manufacturing using materials
sourced across India.
Early 2023: Appeared on Shark Tank India Season 3, pitched
for INR 85 Lakhs but didn’t secure a deal.
Mid 2023: Raised $2.1 million funding from Prath Ventures,
Anicut Capital, and Blume Founders Fund.
2024: Focused on expanding the product line, marketing, and
building Assembly as India’s premier travel brand.
