Biography of Hira Mubeen: Founder and CEO of Yumkins- Entrepreneur

Biography of Hira Mubeen: Founder and CEO of Yumkins- Entrepreneur

Biography of Hira Mubeen: 

Passion for Nutrition

Hira Mubeen, a dedicated clinical dietitian and nutritionist, has embarked on a remarkable journey to address a critical issue—child malnutrition. Holding a Master’s degree in Human Nutrition and Dietetics from the University of Agriculture, Faisalabad, she has always been passionate about creating a healthier future for children. With a clear vision and an unyielding resolve, Hira set out to transform this passion into impactful action.

Discovering a Market Gap

During her studies, Hira uncovered a significant problem in Pakistan’s baby food market: a lack of affordable, nutritious, and chemical-free options. Recognizing this unmet need, she felt compelled to address it. This discovery became the seed for what would soon grow into an impactful venture.

Founding Yumkins

Determined to make a difference, Hira co-founded Yumkins with Abdul Rahman. The startup specializes in producing natural, sugar-free, and ready-to-cook baby food, aiming to provide parents with healthier alternatives. Yumkins is more than just a product; it’s a brand with a mission to combat childhood malnutrition and promote sustainable nutrition.

An Entrepreneurial Leap

Yumkins started as a humble idea but quickly gained traction. The brand’s tagline, “Taste the goodness of pure nutrition,” reflects its core values. With a price point of Rs. 700 for a 250g pack, the startup generated Rs. 6 lakhs in revenue over six months, selling 1,300 units with an impressive net profit margin of 32%.

Facing the Challenges

The road to success wasn’t without hurdles. From logistical challenges to perfecting the product’s packaging, Yumkins encountered numerous obstacles. However, Hira’s determination and the team’s dedication turned these challenges into opportunities for growth and improvement.

 Biography of Hira Mubeen: Founder and CEO of Yumkins- Entrepreneur/baby food market/age/net worth/startup/Yumkins story/Hira Mubeen story/shark tank

A Breakthrough Moment

A pivotal moment came when Yumkins joined the Regional Plan 9 startup incubator. This platform not only provided valuable mentorship but also opened doors to funding. The startup secured Rs. 9 million for a 36% equity stake, reducing its valuation to Rs. 2.5 crore. This move, though unconventional in a conservative equity market, proved to be a strategic decision for scaling the business.

Making an Impact

Under Hira’s leadership, Yumkins evolved into a trusted name in baby food. The company’s outreach efforts include child nutrition camps, collaborations with students and professionals, and engaging with parents through digital platforms. These initiatives not only promote the brand but also foster a community of health-conscious families.

Community Engagement

Yumkins’ impact extends beyond its product line. Hira actively engages with mothers, gathering feedback and offering support through digital channels. Her ability to connect with families ensures that the brand continuously adapts to their needs, creating a loyal and appreciative customer base.

Overcoming Personal Growth Hurdles

Balancing professional growth with personal challenges has been a cornerstone of Hira’s journey. She sought mentorship, participated in entrepreneurial programs, and continually honed her skills to stay ahead in the competitive market. Her resilience transformed every obstacle into a stepping stone.

Recognition and Achievements

Hira’s dedication has been widely recognized. Her role as a Youth Champion for the Food System Dashboard and the successful trademarking of Yumkins’ logo are testaments to her impactful work. These milestones reinforce her commitment to making a lasting difference.

A Vision for the Future

Hira’s dream is to make Yumkins a household name, reaching every corner of Pakistan. She envisions not only providing nutritious food for children but also educating families about sustainable dietary practices. Her story is a call to action for others to contribute to the fight against malnutrition.

The Power of Perseverance

Hira’s journey is a powerful reminder of the change one individual can bring through passion, purpose, and perseverance. As she says, “Every child deserves a healthy start, and every small effort counts.” Her inspiring story is a beacon of hope for entrepreneurs and social changemakers everywhere.

A timeline for Hira Mubeen’s story:

Education: Completed Master’s in Human Nutrition and Dietetics from University of Agriculture, Faisalabad.

Discovery: Identified a gap in Pakistan’s baby food market during her studies.

Yumkins Founding: Co-founded Yumkins with Abdul Rahman to produce natural, sugar-free baby food.

Early Success: Generated Rs. 6 lakhs revenue in 6 months with a 32% profit margin.

Incubator Entry: Joined Regional Plan 9 startup incubator, securing Rs. 9 million funding.

Recognition: Became a Youth Champion for the Food System Dashboard and trademarked Yumkins’ logo.

Future Vision: Aspires to make Yumkins a national household name.

 Biography of Hira Mubeen: Founder and CEO of Yumkins- Entrepreneur/baby food market/age/net worth/startup/Yumkins story/Hira Mubeen story/shark tank