Biography of Hardik Kedia: Founder and CEO of Neon Attack- Entrepreneur
Biography of Hardik Kedia:
Birth of Neon Attack
Neon Attack was born during the height of the COVID-19
pandemic in 2020 when Hardik Kedia, two
entrepreneurial brothers, found themselves looking for productive ways to use
their time. With a background in e-commerce and marketing, they decided to
leverage their skills and dive into something creative. Their inspiration
struck when Kartik got married and wanted a unique way to decorate his room.
Unable to find any neon signs in the market, they decided to make one
themselves. The final product was so impressive that it sparked the idea of
turning it into a business, and thus, Neon Attack was born.
Overcoming Challenges Early On
The journey wasn’t smooth from the start. As first-time
entrepreneurs, Hardik and Kartik faced numerous challenges. They didn’t have
mentorship or guidance and had to learn the ropes through trial and error. From
struggling with talent acquisition to figuring out the intricacies of running
an e-commerce business, every hurdle became a learning experience. Despite the
challenges, their passion and commitment to quality allowed them to overcome
difficulties and build a successful business, leading to their current growth
from just two founders to a team of over 30 employees.
Understanding the Market Need
Neon Attack’s founders quickly understood that there was a
significant gap in the Indian market for high-quality neon signs. The existing
products lacked customization options and didn’t meet the premium standards
Hardik and Kartik were aiming for. Their mission was clear: to offer customers
the ability to personalize neon signs for their homes, businesses, and events.
The brothers’ combined background in marketing and e-commerce helped them
target the right customer base and bring their vision to life.
Growing the Brand through Social Media
Hardik and Kartik harnessed the power of social media to
grow their brand. They created engaging content and used influencer marketing
to showcase their neon signs. Over time, this strategy helped them amass a
following of more than 175,000 social media followers. Their clever use of
content and creative advertising contributed to increasing brand awareness,
generating leads, and fostering customer loyalty. The result was a brand that
quickly gained traction, with customers drawn to the uniqueness and quality of
their products.
The Global Perspective with IE Business School
Hardik’s decision to pursue a Master in Management at IE
Business School in Spain added a global dimension to Neon Attack’s growth
strategy. The knowledge and skills Hardik gained in Spain helped him refine the
branding and marketing strategy for Neon Attack. With Hardik handling the
brand’s marketing and Kartik overseeing operations, the brothers worked
together to expand the brand and improve its offerings. Their global
perspective played a crucial role in the company’s ability to connect with
customers and navigate the competitive e-commerce landscape.
Securing a Deal on Shark Tank India
Neon Attack’s big break came when the Kedia brothers
appeared on the popular business reality show, Shark Tank India. Their pitch
was backed by meticulous preparation, with Hardik and Kartik ensuring that
their business model, product quality, and growth potential were showcased
effectively. The brothers secured a deal with investors Aman Gupta and Namita
Thapar, which helped accelerate their growth even further. The exposure from
the show also brought additional credibility to the brand, allowing them to reach
a broader audience.
Offering Premium, Customizable Neon Products
Neon Attack differentiates itself by offering premium, fully
customizable neon signs. Their products aren’t just ordinary decorations; they
are high-quality LED signs that add a personalized touch to any space. Whether
for homes, businesses, or events, customers can choose from a variety of
colors, sizes, and designs. The brand’s commitment to providing hassle-free
shipping, a one-year warranty, and 100% customer satisfaction has earned it a
stellar reputation in the market.
Innovations in Neon Lighting Technology
One of the factors that set Neon Attack apart from
competitors is their innovative approach to neon lighting technology. The brand
introduced features like color-changing lights and waterproof neon signs,
making them stand out in the market. These technological advancements allowed
Neon Attack to offer even more customization options for their customers. Their
neon signs, with one million colors and over 200 flow modes, revolutionized the
market and made them a leader in the industry.
Creating a Brand Identity with Craftsmanship
From day one, Neon Attack positioned itself as a premium
brand, focusing on superior craftsmanship and high-quality products. The
founders understood that their customers were looking for more than just
functional neon signs; they wanted pieces of art that would enhance their
living spaces. With a focus on quality and design, Neon Attack quickly earned a
loyal customer base. Strategic partnerships with over 500 influencers and
celebrities helped boost the brand’s visibility and solidify its position as a
leader in India’s neon sign market.
Biography of Hardik Kedia: Founder and CEO of Neon Attack- Entrepreneur/age/net worth/investor/startup/Neon Attack shark tank/Hardik Kedia story
The Joy of Customer Satisfaction
For Hardik and Kartik, the most rewarding part of being
entrepreneurs is the joy they bring to their customers. The Kedia brothers take
immense pride in seeing their creations light up homes, offices, and events.
They value the feedback they receive from customers, with many expressing their
satisfaction through glowing reviews and referrals. This customer-centric
approach has helped Neon Attack grow and thrive in a competitive market. Each
neon sign created carries a personal story, and knowing that their products
have a positive impact on people’s lives makes their work all the more
meaningful.
Expanding Product Offerings and Market Reach
As the business continues to grow, Neon Attack has plans for
expansion. The brand is exploring new product offerings, such as
battery-operated neon signs, which would offer customers more versatility and
portability. These signs could be used for a variety of applications, including
car accessories and event decorations. Additionally, Neon Attack plans to
expand internationally, with websites targeting markets in the US, UK, and
Dubai. This global reach will help the company tap into new opportunities and further
strengthen its position in the neon sign market.
Lessons Learned and Entrepreneurial Advice
Reflecting on their journey, Hardik and Kartik share
valuable lessons for aspiring entrepreneurs. One of the most important lessons
they’ve learned is the power of taking that first step. Fear and uncertainty
often hold people back from starting their entrepreneurial journey, but the
Kedia brothers believe that action is key. They started with minimal resources
and without external funding, proving that you don’t need a big budget or a
large team to succeed. The key is to act, learn along the way, and iterate as
needed.
A Bright Future Ahead
Looking ahead, Neon Attack has a bright future. With a
commitment to innovation, quality, and customer satisfaction, the brand is
poised to continue its growth. The Kedia brothers are dedicated to expanding
their product offerings, reaching new markets, and bringing their unique neon
creations to more customers. Their story is one of resilience, creativity, and
passion, and it serves as an inspiration to other aspiring entrepreneurs. Neon
Attack’s journey is far from over, and with their vision, the future looks even
brighter.
A timeline for the story of Neon Attack:
2020: Birth of Neon Attack – Hardik and Kartik Kedia start
Neon Attack during the COVID-19 pandemic after creating a unique neon sign for
Kartik’s wedding.
2020-2021: Early Challenges – The brothers face challenges
with talent acquisition, e-commerce, and business management, learning through
trial and error.
2021: Identifying Market Need – The founders recognize a gap
for premium, customizable neon signs in the Indian market.
2021: Social Media Growth – Neon Attack builds a following
of 175,000+ on social media through creative content and influencer marketing.
2021: Global Education – Hardik studies at IE Business
School, gaining valuable insights to refine the brand’s marketing and expansion
strategies.
2022: Shark Tank India Deal – The Kedia brothers secure a
deal with Aman Gupta and Namita Thapar on Shark Tank India, boosting
credibility and growth.
2022: Customizable Neon Products – Neon Attack launches
premium, fully customizable neon signs for homes, businesses, and events.
2022: Innovative Technology – Neon Attack introduces
color-changing and waterproof neon signs, offering customers more customization
options.
2022: Craftsmanship Focus – The brand establishes itself as
a premium product with a focus on high-quality craftsmanship and design.
2022-2023: Customer Satisfaction – Neon Attack builds a
loyal customer base, with many positive reviews and referrals from happy
clients.
2023: Expansion Plans – The brand explores new product
offerings like battery-operated neon signs and targets international markets
like the US, UK, and Dubai.
2023: Lessons Learned – Hardik and Kartik share lessons on taking the first step in entrepreneurship, emphasizing action, learning, and iteration.
2024: Bright Future Ahead – Neon Attack continues to expand, with plans to introduce new products and reach more customers globally, aiming for sustained growth.
