Biography of Diksha Singhi: Founder and CEO of A Little Extra- Entrepreneur
Biography of Diksha Singhi:
From Childhood Challenges to Entrepreneurial Triumph
Diksha Singhi, the vibrant founder of A Little Extra, has
emerged as a trailblazer in the fashion jewelry industry and a strong advocate
for body positivity. Her journey from overcoming childhood trauma to
establishing a thriving jewelry brand is as inspiring as it is unique. Born in
Guwahati, Assam, Diksha faced relentless bullying and fat-shaming during her
formative years. Her appearance often became a barrier, preventing her from
participating in school activities like theater or sports. These experiences,
though challenging, sowed the seeds for her future resilience and passion for
empowering others.
The Struggles of Acceptance
Growing up, Diksha’s relationship with her body was marked
by societal judgments. She often wore loose clothing—not out of choice, but
because she couldn’t find clothes in her size. Hurtful comments, even from
authority figures like her swimming coach, further dented her confidence.
However, as Diksha matured, she began unlearning these toxic notions about her
body. This journey toward self-acceptance became a cornerstone of her personal
growth, fostering the determination that would later fuel her entrepreneurial
endeavors.
The Turning Point: Delhi University Days
Diksha moved to Delhi in 2013 to pursue journalism and mass
communication at Indraprastha College for Women. Her time in college marked a
pivotal shift in her life. She started expressing her thoughts and experiences
through blog posts and Instagram, gaining confidence by sharing her stories.
These creative pursuits helped Diksha reclaim her identity, setting the stage
for her future as a body positivity influencer and entrepreneur.
Biography of Diksha Singhi: Founder and CEO of A Little Extra- Entrepreneur/age/net worth/investor/startup/fabric jewelry/A Little Extra story
Rediscovering Confidence Through Creativity
In 2018, Diksha took a bold step by posting pictures of
herself in swimwear on Instagram. This act of self-expression was her way of
confronting past traumas and embracing her body unapologetically. Through
heartfelt captions, she resonated with thousands of followers, growing her
platform into a powerful voice for self-love and acceptance.
A Passion Becomes a Profession
Diksha’s first venture, The Creative Key, was a creative
agency that helped brands enhance their social media presence. Her knack for
storytelling and marketing proved invaluable, laying the foundation for her
next big idea. However, she yearned to build something truly her own—something
that reflected her personality and creative flair.
The Birth of A Little Extra
In August 2020, Diksha launched A Little Extra with a modest
investment of ₹5,000. The brand specializes in handmade, quirky fabric jewelry
that stands out for its unique designs. With over 90% of its products crafted
by hand, A Little Extra quickly carved a niche in the fashion jewelry market.
The brand became a vibrant extension of Diksha’s personality, offering
customers a way to express themselves creatively.
A Social Media-Driven Success
Instagram played a pivotal role in A Little Extra’s growth.
Despite a temporary suspension of their account, Diksha’s quick
thinking—creating a backup profile—helped the brand not only recover but
thrive. The restored account saw a surge of 10,000 followers, underscoring the
brand’s strong connection with its audience.
Shark Tank India: A Game-Changing Moment
In Season 3 of Shark Tank India, Diksha’s innovative pitch
impressed the panel of investors. Highlighting her brand’s unique selling
points—quirky designs, affordability, and handmade quality—Diksha secured a
deal worth ₹60 lakh for a 7.5% equity stake from sharks Anupam Mittal and
Vineeta Singh. This deal validated her vision and marked a significant
milestone for her business.
Overcoming Challenges in Business
Building A Little Extra hasn’t been without challenges.
Diksha faced intense competition in the jewelry market and had to navigate the
complexities of scaling a handmade product-based business. However, her strong
storytelling skills, combined with her understanding of marketing and customer
behavior, helped her create a brand that resonated with people.
Empowering Others Through Body Positivity
Beyond her entrepreneurial pursuits, Diksha remains a
passionate advocate for body positivity. Her Instagram account,
@alwaysalittleextra, celebrates individuality and self-love. Her efforts earned
her accolades like the Dainik Jagran New Media Award and a nomination at the
Cosmopolitan Blogger Awards 2023 in the Body-Love category.
Inspiring the Next Generation
Diksha’s journey serves as a beacon of hope for anyone
facing societal pressures. By turning her struggles into strength, she has
inspired countless individuals to embrace their uniqueness and follow their
dreams. Her story underscores the power of resilience and self-belief.
A Thriving Brand with a Purpose
Today, A Little Extra is more than just a jewelry brand—it’s
a movement. Having sold over 80,000 products since its inception, the brand
continues to grow while staying true to its ethos of creativity and
individuality.
Looking Ahead
Diksha’s journey from a bullied child to a successful
entrepreneur and influencer is a testament to the transformative power of
perseverance. With a thriving business and a strong message of self-love,
Diksha Singhi is leaving an indelible mark on the worlds of fashion and
personal empowerment. Her story is proof that with courage and creativity, one
can truly turn life’s challenges into opportunities.
Timeline for Diksha Singhi's Journey
Childhood: Faced bullying and fat-shaming; struggled with
societal judgments about her appearance.
2013: Moved to Delhi to study journalism and mass
communication at Indraprastha College for Women; began blogging and sharing her
experiences.
2018: Posted swimwear pictures on Instagram, becoming a body
positivity advocate and influencer.
2020 (August): Launched A Little Extra with ₹5,000, focusing
on handmade, quirky fabric jewelry.
2023 (Early): Nominated at the Cosmopolitan Blogger Awards
in the Body-Love category; Instagram account restored with a surge in
followers.
2023 (Shark Tank): Secured ₹60 lakh for 7.5% equity on Shark
Tank India Season 3, boosting brand visibility and growth.
2023 (Cumulative): Sold over 80,000 products; garnered
accolades like the Dainik Jagran New Media Award.
2024 (Present): Continues growing A Little Extra while
advocating body positivity and inspiring others.
