Biography of Devesh Bochre: Founder and CEO of Vold Energy Drink- Entrepreneur
Devesh Bochre: The Visionary Behind Vold Energy Drink
Devesh Bochre, the founder of Vold Energy Drink, has an
inspiring story of entrepreneurial spirit and determination. He hails from the
small village of Nighoj in Ahmednagar, Maharashtra. Despite limited resources
and facing the challenges of a modest background, Devesh dared to dream big.
His vision was to create an energy drink brand that could rival the
international players in the market, offering the same boost at a more
affordable price. His journey from a college dropout to the founder of a promising
energy drink brand is nothing short of remarkable.
The Birth of Vold Energy Drink
Devesh's entrepreneurial journey began with a realization
that there was a significant gap in the Indian energy drink market. In 2023, he
took a bold step and launched Vold Energy Drink with an initial investment of
just ₹5 lakhs, far from the ₹25 lakhs he initially thought he would need. The
brand was born out of his resourcefulness, combined with some financial support
from his father. Despite the initial struggles, Devesh kept his faith in the
idea and worked tirelessly to bring it to life.
A Unique Formula with Inositol
One of the key differentiators of Vold Energy Drink is its
unique formula. Devesh incorporated Inositol, a vital carbohydrate molecule
that plays an essential role in cell function. This ingredient is known for
promoting a sense of well-being by increasing serotonin levels in the body,
which leads to improved mood and happiness. The inclusion of Inositol, along
with a blend of five essential vitamins, set Vold apart from other energy
drinks in the market.
Biography of Devesh Bochre:Founder & CEO of Vold Energy Drink- Entrepreneur /age/net worth/startup/Inositol for mood improvement/ Vold Energy Drink
Facing Challenges with Determination
Starting the business with a small investment was not easy.
Devesh faced several hurdles, from lack of funding to managing the entire
operation single-handedly. However, his passion and determination never
wavered. He wanted to create a brand that would not only provide an energy
boost but also offer a unique, bold experience that would resonate with
customers seeking an adrenaline rush. He focused on quality ingredients,
attractive packaging, and a product that was both affordable and effective.
The Shark Tank India Opportunity
Devesh's big break came when he appeared on Season 3 of
Shark Tank India. In Episode 17, he pitched Vold Energy Drink to the sharks,
seeking an investment of ₹50 lakhs for a 2% equity stake in his company, which
was valued at ₹25 crores. Devesh's pitch was compelling, and the sharks were
intrigued. However, they needed more than just a great idea—they needed to
understand the potential for growth and sustainability.
The Sharks Taste Vold Energy Drink
The sharks were curious about the product, and Devesh
quickly offered them a taste of his energy drink. After trying it, they were
impressed by its bold flavors and refreshing taste. The product had clearly
made an impact, and the sharks began asking Devesh more about his business
strategy, marketing plans, and the unit economics behind the product. They
wanted to know how Devesh planned to compete with established international
energy drink brands and what his long-term vision for the brand was.
Aman Gupta's Interest
Among the sharks, Aman Gupta, co-founder of boAt, showed
particular interest in Devesh's brand. He appreciated the fact that Devesh had
single-handedly built the business from scratch and had already managed to
secure initial sales. He was also impressed by Devesh’s ability to manage the
business with such limited resources. After a series of discussions, Aman made
an offer to Devesh: ₹10 lakhs for a 10% equity stake in Vold Energy Drink,
along with ₹40 lakhs as debt, to be repaid through a 3% royalty until the debt
was fully recouped.
Negotiations and Deal Closure
The initial offer from Aman Gupta was ₹10 lakhs for 10%
equity with ₹40 lakhs in debt at a 12% interest rate for two years. Devesh,
however, countered with a demand of ₹50 lakhs for 10% equity. After further
negotiations, both parties agreed to a deal of ₹10 lakhs for 10% equity, plus
₹40 lakhs in debt at 3% royalty until the amount was repaid. This deal, at a
valuation of ₹1 crore, marked a significant milestone in Devesh’s
entrepreneurial journey.
A Growing Brand
Since securing the investment from Aman Gupta, Vold Energy
Drink has been gaining momentum in the market. The brand is known for its bold
flavors, innovative ingredients, and a focus on quality. Devesh’s vision of
providing an affordable and high-quality energy drink is starting to pay off as
the product receives positive feedback from consumers. With the backing of Aman
Gupta and the mentorship from Shark Tank India, Devesh is confident about
scaling the business to new heights.
A Learning Experience on Shark Tank
Appearing on Shark Tank India was a transformative
experience for Devesh. Not only did he secure crucial funding, but he also
gained valuable insights from the sharks on how to grow and scale his business.
He learned about the intricacies of running a business, from managing unit
economics to devising effective marketing strategies. The visibility the brand
received on the show also played a crucial role in expanding Vold Energy
Drink’s reach.
Vold’s Unique Marketing Strategy
Devesh’s marketing strategy for Vold Energy Drink is as bold
and dynamic as the product itself. The name "Vold" is derived from
the word "violent force," which reflects the energy and adrenaline
the drink aims to deliver. This strategy is aligned with the brand’s target
audience—young, energetic individuals looking for a quick, intense energy
boost. The packaging of Vold Energy Drink also reinforces the bold image, with
vibrant colors and striking designs that appeal to those who enjoy a rush of
energy and excitement.
Vold’s Future Vision
Looking ahead, Devesh is focused on scaling Vold Energy
Drink both nationally and internationally. With the guidance of Aman Gupta and
the exposure from Shark Tank India, Devesh is confident that Vold can compete
with established energy drink brands. His goal is not just to increase market
share but also to make Vold Energy Drink a globally recognized brand. He plans
to expand the product line, improve distribution channels, and focus on
increasing brand awareness through creative marketing campaigns.
The Story of Perseverance and Innovation
Devesh Bochre’s story is a testament to perseverance,
innovation, and the power of believing in one's idea. Starting with just ₹5
lakhs, he turned Vold Energy Drink into a growing brand that is challenging the
status quo in the energy drink industry. His journey reflects the challenges
that many entrepreneurs face, from limited resources to skepticism from
investors. However, with his determination and innovative approach, Devesh has
created a product that is resonating with consumers and gaining recognition in
the competitive beverage market.
Timeline for story
2023 - Devesh Bochre launches Vold Energy Drink with ₹5
lakhs investment.
2023 - Vold Energy Drink features a unique formula with
Inositol for mood improvement.
2023 - Devesh pitches Vold Energy Drink on Shark Tank India,
seeking ₹50 lakhs for 2% equity.
2023 - Aman Gupta offers ₹10 lakhs for 10% equity and ₹40
lakhs debt at 3% royalty, which Devesh accepts.
Post-Shark Tank - Vold Energy Drink gains traction,
receiving positive feedback and mentorship.
2025 - Devesh plans to scale Vold Energy Drink nationally
and internationally, targeting global recognition.
