Biography of Deepak Sharma: Founder & CEO of Be U Natural- Entrepreneur
Biography of Deepak Sharma:
Vision Behind Be U Natural: A Revolution in Beauty Services
Deepak Sharma, the founder of Be U Natural, has a remarkable
vision to make premium beauty services accessible to everyone. His journey
began in 2015 when he set out to disrupt the beauty salon industry by offering
high-quality hair and skin treatments at affordable prices. His goal was to
provide excellent salon experiences without the hefty price tags that usually
come with them. With his brand, Be U Natural, Deepak has revolutionized the
salon space, offering services like keratin hair treatments and waxing at
significantly lower prices than most salons in India.
Affordable Services for the Masses
Be U Natural’s primary focus has always been affordability
without compromising on quality. Deepak recognized that many women spent
substantial amounts on salon treatments, sometimes paying upwards of Rs. 10,000
for services like keratin treatments, smoothening, and waxing. To change this,
Be U Natural offers these same services at a fraction of the cost. For example,
their keratin treatment is available for just Rs. 999, while waxing costs as
little as Rs. 49. This pricing strategy has made high-end beauty services
accessible to a much wider audience, especially those from lower-middle-class
backgrounds.
Impressing the Sharks: A Bold Pitch
Deepak’s appearance on Season 3 of Shark Tank India was a
turning point for Be U Natural. His pitch, which showcased the impressive
affordability of his services, immediately caught the attention of the sharks.
He confidently explained how his salon chain could offer services like
smoothening for just Rs. 2000, compared to the usual price of Rs. 8000, and
keratin treatments for Rs. 1000, much lower than the market norm. While some
sharks were skeptical about the sustainability of his pricing strategy in metro
cities, his confident pitch left a lasting impression on both the investors and
the audience.
Expanding the Brand: From Local to National
Despite not securing an investment from the sharks, Deepak
didn’t let the setback deter him. Instead, he continued to focus on growing his
business. Be U Natural currently operates multiple salons across North India,
with locations in Delhi, Kanpur, Lucknow, Ghaziabad, and Noida. The brand has
expanded rapidly, with Deepak recently opening his eighth salon in Haryana. His
expansion plans are ambitious, with the goal of opening 25 more salons in the
next two years, aiming to become the second-largest self-owned salon chain in
India.
Biography of Deepak Sharma: Founder & CEO of Be U Natural- Entrepreneur /age/net worth/investor/startup/premium beauty services/Be U Natural story
Developing a Unique Product Line
In addition to his salon services, Deepak also ventured into
creating his own line of hair and skin care products. These products, including
a keratin treatment developed and manufactured in India, were created based on
years of personal testing and experience. Deepak plans to sell these products
to other salons, expanding the brand’s reach even further. His focus on
customer reviews and word-of-mouth marketing is central to his strategy for
promoting his products and building trust in the brand.
A Humble Beginning: Deepak’s Journey to Entrepreneurship
Deepak’s background adds a unique layer to his story. He
studied hotel management in 2005 and started his career as a waiter, working
his way up from humble beginnings. Coming from a lower-middle-class family,
Deepak understood the importance of providing affordable services to people
like him. His personal experiences and desire to make salon services more
accessible led him to quit his job and pursue his entrepreneurial dreams. With
no prior formal business education, Deepak self-funded Be U Natural and learned
as he went, relying on his instincts and a strong passion for the beauty
industry.
Facing Challenges with Confidence
When Deepak pitched his business on Shark Tank India, the
sharks were impressed by his ambition but had reservations about his lack of
formal business knowledge. However, his deep understanding of his numbers and
his confident approach to expansion left an impression. Deepak was undeterred
by the sharks’ skepticism, staying focused on his mission to offer affordable
beauty services to the masses. His resilience and determination to succeed have
been key factors in Be U Natural's growth and success.
Learning from Experience: Overcoming the Odds
Although Deepak did not receive any investments from the
sharks, his time on the show proved to be invaluable. His appearance generated
significant public attention and helped raise awareness of Be U Natural. This
exposure played a major role in the brand’s ability to expand and attract more
customers. By gaining popularity through the show, Deepak was able to further
his goal of becoming a major player in the salon industry, regardless of the
investors’ decision.
Building Trust with Customers
At Be U Natural, customer satisfaction is paramount. Deepak
has built a loyal customer base by offering transparency in pricing and
consistently delivering high-quality services. His approach to customer
feedback has helped refine the brand’s offerings, ensuring that every salon
visit provides an exceptional experience. The trust he has built with his
clientele is evident in the positive word-of-mouth marketing that has helped
his business thrive, even without the backing of major investors.
A Bright Future for Be U Natural
Looking ahead, Deepak Sharma is determined to continue his
journey of growth and innovation. His plans to expand Be U Natural into a
nationwide salon chain are ambitious, and he is committed to providing
affordable beauty services to women across India. With a clear focus on
quality, transparency, and customer satisfaction, Be U Natural is poised for
continued success. Deepak’s passion and persistence have laid a solid
foundation for the brand’s future, making it a strong contender in India’s
competitive beauty industry.
Achieving His Dreams: A Role Model for Entrepreneurs
Deepak’s journey is a testament to the power of perseverance
and vision. Starting from a humble background, he has built Be U Natural into a
successful salon chain that prioritizes affordability, quality, and customer
satisfaction. His story is an inspiration to other entrepreneurs, particularly
those looking to disrupt industries and make a positive impact on their
communities. With his sights set on expanding Be U Natural into one of India’s
largest self-owned salon chains, Deepak’s entrepreneurial spirit continues to
drive him toward greater success.
A timeline for Deepak Sharma’s journey with Be U Natural:
2015: Deepak Sharma founds Be U Natural with the vision to
offer premium beauty services at affordable prices.
2015-2019: Be U Natural focuses on providing high-quality
salon treatments like keratin and waxing at significantly lower prices than
competitors.
2019: Deepak pitches Be U Natural on Shark Tank India,
gaining attention but no investment due to concerns about pricing
sustainability.
2019-2024: Be U Natural rapidly expands, opening multiple
salons across North India and plans to grow to 25 more locations in two years.
2020: Deepak develops and markets his own line of hair and
skin care products, including a locally manufactured keratin treatment.
2020-Present: Despite challenges, Be U Natural builds a
loyal customer base and gains significant exposure, becoming a growing force in
the beauty industry.
2024: Deepak Sharma continues his expansion and plans for Be
U Natural to become one of India’s largest self-owned salon chains.
