Biography of Bilal Ahmed: Founder of Turkish Mud Coffee- Entrepreneur
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Introduction to Bilal and Turkish Mud Coffee
Bilal Ahmed is the co-founder of Turkish Mud Coffee, a
thriving business that has gained attention for its unique offering of
Turkish-style coffee brewed in traditional methods. Along with his business
partner Sufyan, Bilal has built a brand that combines rich cultural traditions
with modern business strategies. Turkish Mud Coffee is rapidly gaining
popularity in Pakistan, with three outlets already operating successfully in
Karachi, and the duo has big plans for expansion. Their passion for coffee and their
innovative approach has made them stand out in the competitive coffee market.
The Birth of Turkish Mud Coffee
Turkish Mud Coffee was created to offer a distinctive coffee
experience unlike anything available in Pakistan. The idea was to bring
authentic Turkish coffee, known for its thick and flavorful residue, to the
local market. With their innovative approach, Bilal and Sufyan brought the
traditional Turkish brewing technique to Pakistan, which is not only a
flavorful but also a cultural experience for coffee lovers. Their passion for
coffee and dedication to authenticity has helped them carve out a niche in a rapidly
growing market.
The Business Model and Revenue Growth
Turkish Mud Coffee has proven to be a successful venture. In
2024, the business generated an impressive revenue of PKR 36 million, up from
PKR 20 million in 2023. This significant growth demonstrates the brand’s strong
potential and the increasing popularity of its unique product. Each of their
three outlets—located at CSD, Port Grand, and Bahadurabad—contributes
approximately PKR 1 million in sales each month. The business’s gross profit
margin stands at 35%, which indicates healthy profitability and a promising
future for the brand.
The Pitch on Shark Tank Pakistan
Bilal and Sufyan appeared on Shark Tank Pakistan, seeking
PKR 3.5 crore in exchange for 17% equity in their company. The duo’s goal was
to use the funding to open six new outlets across Karachi and beyond, expanding
their reach to more coffee enthusiasts in Pakistan. They also presented a
detailed breakdown of their funding needs, which included PKR 4-5 million per
branch to open new outlets, and an additional PKR 5 million for operational
costs. They were eager to scale their unique coffee concept and make it
available to more customers.
Expansion Plans and Target Locations
The co-founders outlined their plan for expansion, with a
clear focus on high-traffic locations. Their goal was to open new outlets in
prominent malls in Karachi, including Dolmen Mall, LuckyOne Mall, and Ocean
Mall. They also had plans to open their sixth outlet in a neighboring city like
Hyderabad or Bahria Town. With their strategic locations, the founders hoped to
make Turkish Mud Coffee more accessible to a wider audience, and their business
model was well thought out to support this growth.
Business Roles and Equity Split
Bilal and Sufyan have divided the responsibilities within
their business, with a 50-50 equity split. Bilal oversees the marketing and
financial aspects of the business, while Sufyan focuses on production and human
resources. Their complementary skill sets have allowed them to run a successful
operation with a clear division of tasks. Their approach to managing the
business has been systematic and transparent, which has contributed to the
smooth operation of their current outlets and their plans for future expansion.
Biography of Bilal Ahmed: Founder of Turkish Mud Coffee- Entrepreneur/age/net worth/startup/shark tank story/Turkish Mud Coffee story/Bilal Ahmed stor
The Sharks’ Response and Concerns
While Bilal and Sufyan’s pitch generated interest, not all
of the sharks were convinced. Some of the investors raised concerns about the
valuation and the scalability of the business. Although the concept was unique
and offered a rich cultural experience, the sharks found the valuation of PKR
20.6 crore to be a bit ambitious. Despite these concerns, the founders remained
determined and confident in their ability to scale the business and continue
its growth.
Negotiation and the Counter Offer
As the pitch continued, Usman Bashir, one of the investors,
saw the potential in Turkish Mud Coffee and decided to make an offer. Usman
proposed an investment of PKR 5.5 crore for 20% equity in the business, along
with a 100% royalty for 1.5 years. This offer was significantly higher than the
founders had initially requested. However, Bilal and Sufyan weren’t ready to
settle and countered with a demand for PKR 6 crore for the same 20% equity.
Final Deal and Strategic Partnership
After further negotiations, the two parties reached a final
agreement. Usman Bashir agreed to invest PKR 6 crore for 20% equity, along with
a 90% royalty of the net profit for 1.5 years. This deal marked a major turning
point for Turkish Mud Coffee, providing the capital and support needed to
accelerate their expansion plans. Usman’s involvement in the business was seen
as a strategic move to help the brand scale and reach a wider audience across
Pakistan.
The Sharks’ Confidence in the Founders
Despite the initial concerns, Usman Bashir’s decision to
invest in Turkish Mud Coffee was based on his belief in the founders’ vision
and their ability to grow the business. He recognized the potential for Turkish
Mud Coffee to become a household name in Pakistan, capitalizing on the growing
coffee culture and the increasing demand for diverse coffee experiences. The
deal was a validation of the founders’ hard work and business acumen, and it
opened doors for greater opportunities.
The Appeal of Turkish Mud Coffee
What made Turkish Mud Coffee stand out in the eyes of the
sharks and the audience was its authenticity and unique product offering. Bilal
and Sufyan had successfully brought the traditional Turkish brewing method to
Pakistan, offering a coffee experience that was rich in flavor and steeped in
culture. Their deep understanding of their product, combined with their
strategic approach to business, made Turkish Mud Coffee a compelling investment
opportunity.
Future Growth and Expansion Plans
With the new investment, Turkish Mud Coffee is now
positioned to expand rapidly. The funding will allow them to open new outlets
in key locations, including malls and high-traffic areas in Karachi and other
cities. The brand’s unique coffee experience is expected to attract a growing
customer base, and the founders are confident that their expansion plan will
help them become a leading name in the coffee industry across Pakistan.
Conclusion: The Path Forward
The partnership with Usman Bashir marks the beginning of a
new chapter for Turkish Mud Coffee. With the resources and expertise provided
by their investor, Bilal and Sufyan are now in a strong position to grow their
business and share the authentic Turkish coffee experience with more people
across Pakistan. Their journey serves as a testament to the power of passion,
innovation, and strategic partnerships in building a successful business.
Timeline for story
Bilal and Turkish Mud Coffee – Bilal Ahmed co-founded
Turkish Mud Coffee, blending cultural traditions with modern business
strategies.
The Birth of Turkish Mud Coffee – The business was founded
to bring authentic Turkish coffee to Pakistan using traditional brewing
methods.
The Business Model and Revenue Growth – Turkish Mud Coffee
generated PKR 36 million in 2024, with each outlet contributing PKR 1 million
in monthly sales.
The Pitch on Shark Tank Pakistan – Bilal and Sufyan pitched
PKR 3.5 crore for 17% equity to expand their business.
Expansion Plans and Target Locations – They planned new
outlets in high-traffic locations in Karachi and neighboring cities.
Business Roles and Equity Split – Bilal handles marketing
and finance, while Sufyan manages production and HR, with a 50-50 equity split.
The Sharks’ Response and Concerns – Investors raised
concerns about valuation and scalability, but were intrigued by the unique
concept.
Negotiation and the Counter Offer – Usman Bashir offered PKR
5.5 crore for 20% equity with a 100% royalty for 1.5 years, which the founders
countered.
Final Deal and Strategic Partnership – Usman agreed to
invest PKR 6 crore for 20% equity with a 90% royalty for 1.5 years.
The Sharks’ Confidence in the Founders – Usman believed in
the founders' ability to scale the business and saw strong growth potential.
The Appeal of Turkish Mud Coffee – Its authentic Turkish
brewing method and rich cultural experience made it a standout investment.
Future Growth and Expansion Plans – With the investment,
Turkish Mud Coffee aims to expand in Karachi and other cities with a growing
customer base.
Conclusion: The Path Forward – The partnership with Usman
Bashir positions Turkish Mud Coffee for rapid growth and wider reach across
Pakistan.
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