Biography of Avinash Sharma: Founder and CEO of Shararat- Entrepreneur
Beginnings of Shararat
Shararat, a bedroom fashion brand based in India, was born
out of a unique combination of creativity and romance. Avinash Sharma and
Shanky Sharma, co-founders of the brand, met as coworkers and later fell in
love. As they sat together in coffee shops discussing business ideas, they
eventually decided to embark on a shared journey. After their marriage, they
took the leap and launched Shararat in 2016, aiming to make intimate wear and
lounge clothing playful, exciting, and fun. The brand's primary mission is to
spice up bedroom lives, offering products that blend comfort and allure.
Redefining Bedroom Fashion
Shararat's vision is to transform the way people think about
bedroom and loungewear. They cater primarily to women, offering a wide range of
bedroom wear, including babydolls, nightgowns, teddies, and roleplay costumes.
Their products are designed to make women feel confident, sexy, and playful,
whether they are spending quality time with a partner or relaxing at home. In
an environment where busy women juggle multiple roles, Shararat believes that
every woman deserves to indulge in fun and flirtatious fashion, boosting her
mood and adding some excitement to her life.
Product Range and Versatility
Shararat's product catalog includes a variety of intimate
wear and loungewear suitable for different occasions. The brand offers
everything from bridal lingerie to sleepwear, catering to diverse tastes and
preferences. Their collection features sexy and elegant pieces like kaftans,
night suits, pajama sets, and shirt dresses, all designed to make women feel
comfortable yet fashionable. Shararat prides itself on offering flattering
options for all body types, ensuring that every customer can find something that
suits her personality and makes her feel special.
Bedroom Fashion for Every Woman
One of Shararat's core beliefs is that bedroom fashion
should not just be reserved for special occasions. The brand encourages women
to embrace their playful side, whether they are planning a romantic evening,
celebrating a milestone, or simply relaxing at home. Shararat's intimate wear
collection is designed to offer women the confidence they need to express their
sensuality. By making bedroom fashion accessible and affordable, the brand aims
to help women reconnect with their desires and feel empowered in their own
skin.
Affordable and Accessible Luxury
Despite offering high-quality fabrics and chic designs,
Shararat's products are priced affordably, ranging from Rs 600 to Rs 1200. The
brand believes that luxury and comfort should not come with an exorbitant price
tag. They make shopping easy and convenient by offering their products through
multiple channels, including their direct-to-consumer website, as well as major
online platforms such as Amazon, Myntra, Flipkart, and Zivame. Each order is
shipped within 24 hours, ensuring that customers receive their items quickly
and discreetly.
Biography of Avinash Sharma: Founder and CEO of Shararat- Entrepreneur/age/net worth/investor/startup/fashion brand/Shararat story/Avinash Sharm story
Comfort Meets Style
Shararat recognizes that comfort is key, especially in the
post-pandemic world where people have embraced loungewear and casual fashion
more than ever. During the pandemic, comfort wear became a staple, and Shararat
capitalized on this trend by offering stylish yet cozy options. From kaftans to
lounge pants, their products are made of soft, breathable fabrics that help
women feel relaxed and confident, no matter what the day holds. Whether for a
day at home or a fun night in, Shararat ensures that comfort never compromises
style.
Shararat's Unique Position in the Market
Shararat has carved out a unique space in the Indian market
by offering a distinctive range of bedroom and leisure wear. The brand's focus
on creating a balance between fun, playfulness, and elegance sets it apart from
other fashion brands. Shararat targets millennial women who seek stylish,
comfortable, and affordable bedroom wear. Their designs cater to a wide range
of preferences, from sensual pieces for romantic evenings to cozy options for
winding down after a long day. Shararat's dedication to comfort and fashion
forwardness has earned it a loyal customer base.
A Brand With a Heart
What sets Shararat apart is not just its playful designs but
also its commitment to making every customer feel valued. The brand goes beyond
just selling products; it aims to create an experience for its customers.
Shararat offers attractive gifting options for special occasions like
birthdays, anniversaries, and weddings. They also celebrate their customers'
birthdays by offering discounts, making every interaction feel personal.
Additionally, Shararat packages its products in discreet, tamper-proof packaging
to ensure privacy and comfort for its customers
Recognition and Awards
Since its inception, Shararat has been steadily gaining
traction in the market. The brand has been recognized as one of India's
emerging companies, winning the "Indian Achievers' Award" for
"Emerging Company" by the Indian Achievers' Forum in 2022. Shararat's
commitment to quality, customer satisfaction, and innovative designs has helped
it build a strong presence in the bedroom and loungewear space. The brand is
also recognized under the "Start-Up India Programme," and it continues
to expand its reach, serving both new and repeat customers.
Expanding Beyond India
Shararat’s success in India has sparked plans to expand
internationally. With the global intimate wear and loungewear market growing
rapidly, Shararat is poised to take its brand beyond Indian shores. Drawing
inspiration from successful international brands like Victoria's Secret and
Adore Me, Shararat aims to offer a "Made in India" alternative that
resonates with Indian values, preferences, and purchasing power. As the company
prepares to enter the international markets, it remains committed to its mission
of making bedroom lives more fun, comfortable, and fashionable.
A Bright Future Ahead
Shararat’s growth trajectory is promising. With its strong
online presence and innovative approach to bedroom fashion, the brand is
tapping into a $12 billion market projected to grow by 2025. Shararat's focus
on high-quality products, affordability, and customer satisfaction has
positioned it as a key player in the Indian bedroom and leisurewear market. As
the brand continues to expand its product offerings and grow its customer base,
it is sure to leave a lasting mark in the global market as well. The future
looks bright for Shararat, and its mission to revolutionize bedroom fashion for
women in India and beyond is only just beginning.
A timeline for the story of Shararat:
2016 – Avinash and Shanky Sharma launch Shararat, a bedroom
fashion brand, after falling in love and discussing business ideas together.
2016 – Shararat aims to spice up bedroom lives with intimate
wear and loungewear, focusing on comfort and allure.
Post-2016 – The brand introduces products like babydolls,
nightgowns, and roleplay costumes for women, emphasizing confidence and
playfulness.
Post-2016 – Shararat offers affordable luxury with prices
ranging from Rs 600 to Rs 1200, available on major online platforms.
2020 – Shararat capitalizes on the pandemic's trend by
focusing on stylish, comfortable loungewear, and casual fashion.
2022 – Shararat wins the "Indian Achievers' Award"
for "Emerging Company" and gains recognition in the market.
2022 – The brand is recognized under the "Start-Up
India Programme" and builds a loyal customer base.
2024 – Shararat plans to expand internationally, aiming to
offer a "Made in India" alternative in the global intimate wear
market.
2025 (Project) – Shararat is set to tap into the $12 billion
market, continuing its growth and establishing itself as a key player in the
industry.
