Biography of Asim Ghaffar: Founder & CEO of EasyFresh Technologies- Entrepreneur
Biography of Asim Ghaffar:
Journey of a Tech Entrepreneur
Asim Ghaffar is a seasoned technology professional with over
two decades of experience. His career spans various industries, including Oil
& Gas, Defense, Telecom, and Real Estate. Asim’s journey began with a
strong academic foundation in computer systems engineering, having earned his
Bachelor's degree from the Ghulam Ishaq Khan Institute of Engineering Sciences
and Technology and a Master's in Interactive Systems Engineering from KTH Royal
Institute of Technology. His technical prowess and leadership qualities led him
to assume executive management roles in software services and products.
The Rise of EasyFresh Technologies
In October 2021, Asim co-founded EasyFresh Technologies, a
company that aims to transform Pakistan’s agricultural supply chain. The
startup focuses on eliminating inefficiencies by directly connecting farmers
with retailers. With venture backing from organizations like SOSV and Deosai,
EasyFresh began using innovative technology to streamline the procurement of
fresh produce. The company's goal was simple yet impactful: to reduce food
wastage, increase farmers' income, and provide high-quality produce to retailers.
Asim’s Role at EasyFresh
Initially serving as the Chief Technology Officer (CTO),
Asim played a pivotal role in leading a team of eight software developers at
EasyFresh. Together, they worked on creating a suite of mobile and web
applications designed to improve operational efficiency. These tools enabled
business teams to better plan, monitor, and execute their strategies. The team
released five mobile apps and three web apps within just nine months, including
apps for retailers, sales teams, supply teams, and inventory management, among
others.
Advancing Technology in Agriculture
EasyFresh Technologies leverages a robust technology stack,
including Node, Angular, Java (for Android), and Flutter, along with cloud
services from AWS. These technologies help bridge the gap between farmers and
retailers by streamlining the supply chain and reducing the reliance on
middlemen. The company’s innovative approach aims to create transparency, boost
profits for both farmers and retailers, and deliver fresh produce more
efficiently.
Biography of Asim Ghaffar: Founder & CEO of EasyFresh Technologies- Entrepreneur /agricultural supply chain/age/net worth/startup/EasyFresh Technologie
Transition to Advisory Role
In November 2022, Asim transitioned to an advisory role at
EasyFresh. Although no longer in the day-to-day operations, he continues to
guide the company’s growth and innovation. His shift to an advisory position
was a strategic move, allowing him to focus on other ventures and
responsibilities while still contributing to the success of EasyFresh.
A Diverse Career in ICT
In addition to his work at EasyFresh, Asim took on the role
of ICT Sector Expert at Chemonics International, where he provided Short Term
Technical Assistance (STTA) for the USAID Investment Promotion Activity (IPA).
In this role, he utilized his expertise to help develop strategies for
promoting investment in Pakistan’s ICT sector. His involvement with
international organizations like Chemonics reflects his dedication to improving
the technological landscape in Pakistan and beyond.
Expanding Expertise in PropTech
In December 2022, Asim became Vice President of Engineering
& Innovation at Cityscape Real Estate Ltd, a company focused on the
PropTech sector. Asim's work at Cityscape revolved around developing technology
solutions for real estate, from lead generation to virtual property showings.
Using technologies such as Node, Vue, React Native, Unreal, and Laravel, he
helped build innovative products to streamline the real estate experience for
both businesses and consumers.
A Passion for Product Strategy
Asim’s work spans across product strategy, leadership, and
technical development. At both EasyFresh and Cityscape, he focused on creating
and scaling tech products that address real-world problems. His deep
understanding of technology, combined with his leadership experience, has
enabled him to oversee complex product portfolios that serve diverse
industries, including agriculture and real estate.
A Vision for Digital Transformation
Throughout his career, Asim has been a strong advocate for
the digital transformation of Pakistan’s public and private sectors. He was a
former President of Code for Pakistan, a volunteer-run organization that worked
on various civic tech initiatives. One of their most notable contributions was
the Pakistan Citizen Portal, a platform aimed at improving government-citizen
communication. Asim’s involvement in such projects reflects his commitment to
using technology for social good.
Civic Tech and Social Impact
Asim co-founded a civic startup called ittila.com, designed
to inform citizens and improve government communication. Although the project
is currently on hold, ittila.com was envisioned to create a platform where
citizens could access important information and engage with government services
more effectively. Asim believes that information equalization can positively
impact democracy and hopes that his work in this area will continue to make a
difference in the future.
Educational Contributions and Industry-Academia Linkages
In addition to his professional work, Asim has dedicated
time to improving education in Pakistan’s tech sector. He served as a member of
the National Curriculum Review Board, where he helped align the computer
science curriculum with industry needs. Asim is also actively involved in
industry-academia initiatives, aiming to bridge the gap between universities
and the workforce. His work with the P@SHA Skills Committee and as a board
member at several universities shows his commitment to shaping the future of
Pakistan's tech talent.
Leadership Beyond the Workplace
Asim's leadership extends beyond the companies he works for.
He has served on the boards of various organizations, including TiE Islamabad,
Step Robotics, AHKRC, and OPEN Islamabad. He also contributed to the
establishment of National Incubation Centers in Peshawar and Karachi. These
leadership roles demonstrate his passion for fostering entrepreneurship and
innovation in Pakistan, helping to create an ecosystem that supports the growth
of startups and emerging technologies.
A timeline summarizing Asim Ghaffar's career journey:
Before 2021: Over two decades of experience in Oil &
Gas, Defense, Telecom, and Real Estate with expertise in software services and
products.
October 2021: Co-founded EasyFresh Technologies, aiming to
revolutionize Pakistan's agricultural supply chain.
October 2021 - November 2022: Served as CTO of EasyFresh
Technologies, leading a team to develop mobile and web applications for supply
chain optimization.
November 2022: Transitioned to an advisory role at
EasyFresh, focusing on other ventures.
2022: Became ICT Sector Expert at Chemonics International,
assisting in USAID's investment promotion in Pakistan's ICT sector.
December 2022: Joined Cityscape Real Estate Ltd as Vice
President of Engineering & Innovation, developing PropTech solutions.
Ongoing: Advocates for digital transformation in Pakistan,
co-founded civic startup ittila.com, and served on various boards, including
TiE Islamabad and Step Robotics.
Ongoing: Contributed to industry-academia linkages,
including serving on the National Curriculum Review Board and the P@SHA Skills
Committee.
