Biography of Anushka Agarwal: Founder & CEO of Erotissch- Entrepreneur
Biography of Anushka Agarwal:
Birth of Erotissch: A Passion Project for Women
Anushka Agarwal, a dynamic sister duo, founded Erotissch in
2019, driven by a shared vision to create a brand that catered to the needs of
modern women. Their aim was to design lingerie, nightwear, and lounge wear that
combined comfort and style, empowering women to feel confident and relaxed no
matter where they were. Their journey began with a strong desire to redefine
intimate apparel for women who were constantly on the go.
Inspired by Japanese Culture: The Jinbei Influence
The concept for Erotissch was influenced by the Japanese
practice of wearing Jinbei – comfortable silk pajamas worn outdoors. The
sisters saw an opportunity to adapt this cultural concept to the Indian market,
where there was a growing demand for comfortable attire that could be worn both
at home and outside. They wanted to create a brand that would allow women to
seamlessly transition from their homes to their workplaces or social gatherings
without compromising on comfort or style.
Women Empowering Women: A Brand with Purpose
Erotissch is a brand by women, for women. From the very
beginning, Anushka and Aayuushi focused on making their products inclusive and
designed for real women from all walks of life. Their goal was to create a
product range that catered to a variety of body types and sizes, empowering
women to embrace their individuality and feel comfortable in their own skin.
Their commitment to inclusivity has resulted in sizes ranging from small to
3XL, with customization options available up to 5XL.
Understanding the Need for Versatility
As the sisters delved deeper into the fashion industry, they
realized that working women, in particular, needed versatile wardrobes that
could adapt to their busy lives. These women were juggling multiple roles –
from professional responsibilities to family commitments. Erotissch aimed to
provide them with products that were stylish yet functional, offering both
comfort and elegance that could be worn for a variety of occasions throughout
the day.
The Vision of Empowerment and Happiness
For Anushka and Aayuushi, Erotissch isn’t just a brand –
it’s a passion project that aims to spread happiness and self-love. They
believe that women should feel beautiful and confident in whatever they wear.
The success of the brand is not just about sales but about the joy they bring
to their customers. Their motto, "Inhale Happiness," reflects their
belief that their products help women feel good, inside and out.
Biography of Anushka Agarwal: Founder & CEO of Erotissch- Entrepreneur/age/net worth/investor/startup/lingerie and loungewear for women/Erotissch sto
A Focus on Quality and Comfort
One of Erotissch's core values is uncompromising quality.
The brand takes pride in offering high-quality products that don’t just look
good but also feel comfortable to wear. Whether it's lingerie, nightwear, or
lounge wear, every item is designed with care and attention to detail. The use
of fine materials and expert craftsmanship ensures that their products provide
the perfect balance of style and comfort, making them stand out in a crowded
market.
Embracing E-Commerce for Growth
With the rise of e-commerce, Anushka and Aayuushi saw an
opportunity to expand Erotissch’s reach. The global intimate apparel market was
growing at a fast pace, with a rising demand for lingerie and loungewear. The
sisters took full advantage of this trend, launching their brand on e-commerce
platforms like Myntra, Amazon, and Flipkart by the end of 2019. This decision
proved to be a game-changer, allowing them to connect with customers across
India and beyond.
Adapting to the Pandemic: A New Opportunity
The COVID-19 pandemic had a significant impact on the
fashion industry, but it also presented Erotissch with a unique opportunity. As
people adjusted to working from home, the demand for comfortable loungewear
increased. The brand quickly adapted to the situation by expanding its product
line to include designer face masks, using raw materials like fabric and lace
from their lingerie collection. This move was successful, helping the brand
generate a turnover of Rs. 1 crore within six months.
A Strong Foundation in Indian Manufacturing
Erotissch is deeply committed to the “Make in India”
movement, ensuring that all of its products are designed, sampled, and
manufactured in India. The sisters are passionate about supporting local
craftsmanship and are dedicated to creating jobs within their home country. By
keeping the production process within India, they are able to maintain control
over quality while contributing to the growth of the Indian fashion industry.
Opening Doors in Offline Retail
While e-commerce has been the primary sales channel for
Erotissch, the brand has also made inroads into offline retail. In 2020,
Shoppers Stop approached the brand and listed it on their platform for online
sales. This partnership opened up new opportunities for Erotissch to reach
customers in physical stores. The brand continues to expand its retail
presence, offering more people the chance to experience its high-quality
products in person.
Emphasizing Customer Feedback and Trends
Erotissch has always taken customer feedback seriously. The
brand actively listens to its customers and strives to create products that
meet their needs and desires. By engaging with customers and staying on top of
emerging trends, Erotissch ensures that its products remain relevant and
desirable. The brand’s focus on customer satisfaction has helped it build a
loyal following and maintain its competitive edge in the market.
A Diverse Product Range with a Personal Touch
At Erotissch, each product is crafted with care to reflect
the brand’s commitment to quality and design. From lacy lingerie and panties to
minimalistic loungewear and kaftans, the brand offers a wide range of products
that cater to different tastes and preferences. Anushka and Aayuushi pride
themselves on creating pieces that not only look great but also feel fantastic
to wear. Their products are designed with real women in mind, ensuring that
every piece is both functional and fashionable.
A Brand with a Bright Future Ahead
Looking ahead, Erotissch is focused on growth and expansion.
The brand has already gained recognition in the fashion industry, and its
innovative approach to intimate wear and loungewear has set it apart from
competitors. As more women seek versatile, comfortable clothing for their busy
lifestyles, Erotissch is well-positioned to continue its success. With a strong
foundation in quality, inclusivity, and customer satisfaction, the future looks
bright for this passionate, woman-led brand.
A timeline based on the birth and growth of Erotissch:
2019: Anushka and Aayuushi Agarwal found Erotissch, aiming
to create stylish, comfortable lingerie and loungewear for women.
2019: The concept of Erotissch is influenced by the Japanese
Jinbei, aiming to adapt it for Indian women’s needs.
2019: Erotissch launches on e-commerce platforms like
Myntra, Amazon, and Flipkart, expanding its reach across India.
2019: Erotissch emphasizes inclusivity, offering sizes from
small to 3XL with customization up to 5XL.
2020: The brand adapts to the pandemic by launching designer
face masks, leading to a turnover of Rs. 1 crore within six months.
2020: Erotissch partners with Shoppers Stop for offline
retail, expanding the brand’s physical presence.
2021-Present: Erotissch focuses on quality, comfort, and
versatility, continuing to grow its product range and customer base.
2024: The brand has established itself as a prominent name
in the fashion industry, focusing on growth and future expansion.
