Biography of Ahsan Tahir: Founder & CEO of WALEE- Entrepreneur
Journey of Ahsan Tahir: Revolutionizing the Creator Economy
Early Beginnings at NUST
Ahsan Tahir’s academic journey began at the National
University of Sciences and Technology (NUST), where he pursued a Bachelor's
degree in Software Engineering with a specialization in Big Data Analytics. He
was an active member of the NUST Entrepreneurs Club, showcasing his early
inclination towards technology and entrepreneurship. This foundation laid the
groundwork for his future ventures, providing him with the necessary skills in
both software engineering and business development.
The Rise of WALEE: A New Vision for Influencer Marketing
In November 2019, Ahsan Tahir took on the role of CEO at
WALEE, an influencer marketing and social commerce platform. WALEE was created
with the mission of bridging the gap between businesses and influencers across
Pakistan, the GCC region, and North Africa. Under Ahsan’s leadership, WALEE has
become the largest platform in Pakistan for influencer marketing, offering
businesses a comprehensive solution to discover, contract, and collaborate with
influencers.
A Strong Focus on Social Commerce
WALEE’s approach to influencer marketing goes beyond just
promoting products. The platform also integrates social commerce, enabling
businesses to sell products directly through influencers. With a presence in
key markets such as Pakistan, Dubai, KSA, Lebanon, and Egypt, WALEE’s solutions
empower businesses to tap into the creator economy in an efficient and scalable
way. Whether through social media engagement or short-form video content, the
platform helps brands connect with their target audience on a personal level.
Biography of Ahsan Tahir: Founder & CEO of WALEE- Entrepreneur/influencer marketing platform/age/net worth/startup/WALEE story/Ahsan Tahir story
Previous Experience at Techlets
Before venturing into the influencer marketing world, Ahsan
served as the CEO of Techlets, a company specializing in Big Data and advanced
analytics. There, he led the development of AI-driven marketing automation
tools for industries like FMCG, media, and telecommunications. Ahsan’s time at
Techlets gave him invaluable experience in handling massive data streams and
transforming them into actionable insights, a skillset that would prove
beneficial when building WALEE’s platform.
Big Data and Analytics in Marketing
At Techlets, Ahsan focused on building scalable data value
chains that could extract real value from raw data sources, such as social
networks and digital media. His work involved creating SaaS-based products for
various sectors, ensuring that businesses could make data-driven decisions.
This expertise in data analytics was crucial when he transitioned into WALEE,
as understanding data trends is key to effective influencer marketing
campaigns.
Squaberry Studios: Exploring IoT and Smart Cities
In addition to his experience in big data, Ahsan also worked
as the Chief Operations Officer at Squaberry Studios, Pakistan's first
IT-production company specializing in smart city deployments. During his time
at Squaberry, he worked on projects involving Internet of Things (IoT)
solutions, including indoor positioning systems and campus automation tools.
This role allowed Ahsan to develop a keen understanding of how technology can
enhance urban living, a perspective that would later influence his approach to
digital marketing and social commerce.
Techlets: Bridging Technology with Small Businesses
At Techlets, Ahsan didn’t just focus on large corporations;
he also made strides in helping small and medium enterprises (SMEs) access
advanced analytics. By partnering with cross-industry players, he made
cutting-edge technologies more accessible to smaller businesses, empowering
them to leverage data for growth. This commitment to democratizing technology
aligns with his current work at WALEE, where he aims to make influencer
marketing accessible for businesses of all sizes.
A Commitment to Innovation
Innovation has been a constant theme throughout Ahsan’s
career. From his work at Squaberry Studios developing smart city technologies
to his role at Techlets introducing advanced marketing tools, Ahsan has always
sought to push boundaries. At WALEE, this drive for innovation manifests in the
development of features like automated influencer marketing, social listening,
and payment gateways, all designed to streamline the influencer collaboration
process.
Creating a Unified Platform for Businesses and Influencers
WALEE is not just an influencer marketing platform but a
comprehensive ecosystem for creators and brands. It allows influencers to
discover and collaborate with businesses, while also giving businesses the
tools to manage campaigns and track performance. With more than 70,000
registered users, WALEE has become the go-to platform for businesses looking to
scale their marketing efforts and influencers seeking brand collaborations.
Looking Ahead: The Future of WALEE and the Creator Economy
As CEO of WALEE, Ahsan Tahir is at the forefront of the
rapidly growing creator economy. The platform is set to continue expanding its
reach, with plans to introduce even more features and services aimed at
enhancing the influencer-brand relationship. By focusing on scalability, user
experience, and cutting-edge technology, Ahsan is helping shape the future of
influencer marketing and social commerce in the MENAPT region. As the creator
economy continues to thrive, WALEE is poised to be a key player in this dynamic
landscape.
A timeline for Ahsan Tahir's journey:
Early Academic Beginnings - Ahsan studies Software
Engineering with a focus on Big Data Analytics at NUST.
2019 - Ahsan becomes CEO of WALEE, an influencer marketing
platform.
2019-Present - WALEE becomes the largest influencer
marketing platform in Pakistan, focusing on social commerce.
Previous Role at Techlets - Ahsan leads AI-driven marketing
automation at Techlets, specializing in Big Data and advanced analytics.
Time at Squaberry Studios - Ahsan works on IoT solutions and
smart city deployments.
WALEE Growth - WALEE expands its presence in Pakistan,
Dubai, KSA, Lebanon, and Egypt, with 70,000+ registered users.
Looking Ahead - WALEE continues to innovate, aiming to shape
the future of influencer marketing and social commerce in the MENAPT region.
