Journey of Sashi Kanth V: Founder and CEO of COCOFIT- Entrepreneur
Biography of Sashi Kanth V:
Sashi Kanth V is a dynamic entrepreneur making waves in the
food and beverage industry. He is the founder of COCOFIT, a brand specializing
in coconut-based products, and recently launched another venture called Naked
Fruits. Sashi’s journey began in Andhra Pradesh, where he completed his
education at Abhyudaya High School and later pursued Electrical and Electronics
Engineering at RVR&JC Engineering College.
Founding COCOFIT
In August 2019, Sashi launched COCOFIT in Hyderabad,
focusing on creating delicious coconut beverages. COCOFIT offers a wide range
of products, including coconut water, shakes, and smoothies. His goal was to
provide high-quality, natural drinks without any added preservatives, catering
to health-conscious consumers. This venture highlights Sashi's passion for
promoting healthy living through nutritious products.
The Launch of Naked Fruits
In January 2024, Sashi took another step in his
entrepreneurial journey by founding Naked Fruits. This new venture aims to
offer fresh fruit-based products, expanding his commitment to healthy eating.
Both COCOFIT and Naked Fruits reflect Sashi's dedication to creating accessible
and wholesome food options for people in Hyderabad and beyond.
Experience in the Corporate World
Before fully dedicating himself to his entrepreneurial
endeavors, Sashi gained valuable experience working in the corporate sector. He
held roles at Deloitte as a Business Analyst, where he specialized in the
insurance domain, and at Virtusa as a Lead Consultant. His time in these
positions honed his analytical skills and provided insights into business
operations that he now applies to his startups.
Contributions as a Software Engineer
Sashi's career also includes significant achievements as a
Senior Software Engineer at Value Momentum and Cigniti Technologies. His work
involved collaborating closely with business analysts to improve quality
assurance processes and ensure project stability. He was known for his ability
to deliver zero defect leakage on various tasks, showcasing his commitment to
excellence.
Building a Training Company
In addition to his tech and food ventures, Sashi founded
Experts Training Solutions in 2013, where he focused on providing training and
workshops. This experience allowed him to share knowledge and motivate others,
further developing his leadership skills. His workshops often centered on
testing and motivation, helping others advance in their careers.
Journey of Sashi Kanth V: Founder and CEO of COCOFIT- Entrepreneur/age/net worth/investor/startup/ coconut-based beverages/COCOFIT story
Pitching for Investment
Sashi’s journey gained widespread attention when he pitched
COCOFIT on the popular show "Shark Tank India." He made a bold ask of
₹5 lakh for 5% equity in his company. His innovative approach and the quality
of his products caught the interest of investors, leading to successful
partnerships with notable sharks like Namita Thapar, Aman Gupta, and Anupam
Mittal.
The Franchise Model
COCOFIT operates under a franchise model, offering aspiring
entrepreneurs an opportunity to join the brand. This strategy not only expands
COCOFIT’s reach but also empowers others to start their own businesses within
the growing health food market. Sashi believes in the power of collaboration
and aims to create a community of like-minded individuals passionate about
healthy living.
A Diverse Product Range
COCOFIT’s product lineup is impressive, featuring a variety
of coconut-based beverages, including flavored juices, ice creams, coco
waffles, and shakes. Sashi's commitment to quality ensures that all products
are made from the best ingredients without harmful preservatives. This focus on
health and flavor makes COCOFIT a popular choice among consumers.
A Vision for Healthy Living
Sashi Kanth V’s vision extends beyond just selling coconut
products; he aims to promote a healthier lifestyle. By creating nutritious and
tasty options, he hopes to inspire others to make better food choices. His
dedication to quality and innovation positions COCOFIT and Naked Fruits as
leaders in the health food industry.
Conclusion: The Future Ahead
As Sashi continues to grow his brands, he remains focused on
the future of healthy eating. His journey is a testament to the impact of
entrepreneurship in fostering innovation and improving lifestyles. With COCOFIT
and Naked Fruits, Sashi Kanth V is not just building a business; he is shaping
a movement towards healthier living, one coconut at a time.
A timeline of Sashi Kanth V's entrepreneurial journey:
2013 - Founded Experts Training Solutions, focusing on
training and workshops.
2019 - Launched COCOFIT in Hyderabad, specializing in
coconut-based beverages.
January 2024 - Established Naked Fruits, expanding into
fresh fruit-based products.
Corporate Experience - Worked at Deloitte and Virtusa,
gaining insights into business operations.
Software Engineering - Achieved excellence at Value Momentum
and Cigniti Technologies, delivering zero defect leakage.
2023 - Pitched COCOFIT on "Shark Tank India,"
securing investments from notable sharks.
Franchise Model - Introduced a franchise model for COCOFIT,
empowering aspiring entrepreneurs.
2024 - Committed to promoting healthy living through
nutritious product offerings.
