Journey of Sana Farheen: Founder & CEO of Forever Modest- Entrepreneur
Biography of Sana Farheen:
Sana Farheen is a remarkable entrepreneur who has carved a
niche for herself in the fashion industry with her brand, Forever Modest. As
the CEO and founder, she is committed to providing stylish and affordable
clothing for women who embrace modesty in their fashion choices. Her journey is
an inspiring tale of passion, resilience, and innovation.
Academic Excellence in Engineering
Sana’s educational background laid a strong foundation for
her career. She earned a Bachelor of Engineering in Mechanical Engineering from
Dr. Babasaheb Ambedkar Marathwada University in Aurangabad, where she graduated
with an impressive A+ grade. This technical expertise equipped her with the
analytical skills necessary to navigate the challenges of entrepreneurship in
the fashion sector.
Early Career in Technology
Before diving into the world of fashion, Sana gained
valuable experience as a DevOps Engineer at Vega Techno Systems in Pune. During
her two years in this role, she honed her skills in cloud computing and
automation, which later proved beneficial when establishing her own businesses.
Her technical background gave her a unique perspective on efficiency and
innovation in the startup environment.
The Birth of Forever Modest
In October 2021, Sana founded Forever Modest, marking a
significant milestone in her career. The brand quickly emerged as India’s first
modest clothing label, aiming to empower women through fashion that respects
cultural and religious values. Her vision was to create an inclusive brand that
celebrates modesty while ensuring elegance and style.
Diverse Product Offerings
Forever Modest offers a wide range of modest clothing,
including abayas, hijabs, jilbabs, and kaftans. Each piece is designed with
careful attention to detail, combining traditional elements with contemporary
fashion trends. Sana’s commitment to quality and affordability ensures that her
designs cater to women from various backgrounds and age groups.
The Vision Behind the Brand
At the core of Forever Modest is a mission to promote
modesty without sacrificing style. Sana believes that women should feel
confident and fashionable while adhering to their personal values. By creating
beautiful and accessible clothing, she aims to redefine modest fashion in India
and beyond, proving that elegance can coexist with simplicity.
A Launchpad on Shark Tank India
Sana’s appearance on "Shark Tank India" was a
pivotal moment for Forever Modest. She showcased her unique designs and shared
her vision for the brand, impressing the sharks with her passion and
entrepreneurial spirit. This platform significantly elevated her brand’s
visibility, attracting a wider audience and potential investors.
Investment and Growth
During her pitch, Sana sought ₹20 lakhs for 10% equity in her company and successfully secured ₹20 lakhs for 20% equity from four sharks: Namita Thapar, Anupam Mittal, Vineeta Singh, and Amit Jain. Their investment not only provided crucial funding but also valuable mentorship to help her navigate the competitive fashion landscape.
Journey of Sana Farheen: Founder & CEO of Forever Modest- Entrepreneur/age/net worth/investor/startup/first modest clothing label/Forever Modest story
Impact of Modest Fashion
Sana highlighted the growing demand for modest fashion, both
in India and globally. Her insights showcased the potential of Forever Modest
to tap into a thriving market where women seek stylish yet respectful clothing
options. This demand has positioned her brand favorably in an industry that is
increasingly recognizing the importance of diversity in fashion.
Recognition and Media Attention
Following her success on "Shark Tank India," Sana
received widespread recognition in major publications like Forbes India and
Vogue Arabia. Her innovative approach to modest fashion and her entrepreneurial
achievements have made her a sought-after speaker at industry events, where she
shares her insights on building a successful brand.
Inspiring the Next Generation
Sana Farheen's journey serves as an inspiration to young
entrepreneurs, particularly women looking to make their mark in diverse
industries. By focusing on quality, innovation, and the specific needs of her
community, she demonstrates that it is possible to create a successful business
that aligns with one's values and aspirations.
Balancing Multiple Ventures
In addition to Forever Modest, Sana is also the founder of
Kloud Kampus, which provides IT training and courses. This dual focus allows
her to combine her engineering background with her passion for fashion,
creating opportunities for others while expanding her entrepreneurial
footprint. Her ability to manage multiple ventures showcases her versatility
and dedication.
The Importance of Community
Sana believes in fostering a community around her brand. She
actively engages with her customers, seeking feedback and understanding their
needs. This connection not only helps improve her offerings but also builds
brand loyalty among consumers who appreciate her commitment to modest fashion.
Future Aspirations
Looking ahead, Sana aims to expand Forever Modest’s product
line and increase its market presence. She envisions establishing a strong
brand identity in India and exploring opportunities in international markets.
With the support of her investors and her innovative team, she is determined to
take her brand to new heights.
Conclusion: A Fashion Revolution
Sana Farheen’s journey with Forever Modest is more than just
a business venture; it’s a movement towards embracing modesty in fashion. By
blending tradition with contemporary style, she is changing perceptions and
providing women with the choice to dress confidently and modestly. Her story is
a testament to the impact that passion and purpose can have in shaping the
future of fashion.
A timeline based on Sana Farheen's journey with Forever
Modest:
2017 - Graduates with a Bachelor of Engineering in
Mechanical Engineering from Dr. Babasaheb Ambedkar Marathwada University.
2017-2019 - Works as a DevOps Engineer at Vega Techno
Systems, gaining experience in cloud computing and automation.
October 2021 - Founds Forever Modest, India’s first modest
clothing label.
2021 - Launches a diverse range of modest clothing,
including abayas, hijabs, and kaftans.
2022 - Appears on "Shark Tank India," securing ₹20
lakhs for 20% equity from four investors.
2022 - Gains media recognition in Forbes India and Vogue
Arabia following her Shark Tank success.
2023 - Expands her entrepreneurial footprint by founding
Kloud Kampus, providing IT training.
2024 - Plans to grow Forever Modest’s product line and
explore international market opportunities.
