Journey of Puneet Sehgal: Founder & CEO of FREAKINS- Entrepreneur

Journey of Puneet Sehgal: Founder & CEO of FREAKINS- Entrepreneur

Journey of Puneet Sehgal: Founder & CEO of FREAKINS- Entrepreneur/age/net worth/investor/startup/innovate women’s denimwear/FREAKINS story/Puneet S

Biography of Puneet Sehgal:

Puneet Sehgal is a dynamic entrepreneur who has made a significant mark in the fashion industry. He currently serves as the CEO and Co-Founder of FREAKINS, a burgeoning denim brand based in Mumbai. With a rich background in business management and leadership, Puneet is known for his innovative approach and ability to adapt to market trends.

Educational Foundations

Puneet's educational journey began at the University of Mumbai, where he earned a Master's degree in Business Management. He then pursued an MBA from the prestigious Darden School of Business at the University of Virginia, where he was honored as a Batten Scholar. His time in these institutions equipped him with vital skills and insights that he later applied in his entrepreneurial ventures.

Building Experience at Kylo

Before launching FREAKINS, Puneet co-founded Kylo, a holding company dedicated to providing tailored services to clients in the United States and the UK. Under his leadership, Kylo expanded its offerings to include gut nutrition services, music classes, and dog-training services, all delivered by talented professionals in India. This venture allowed Puneet to hone his skills in managing diverse brands and services.

Leading Hopscotch

Puneet’s professional journey also includes a pivotal role as Chief Operating Officer at Hopscotch, India’s leading kids' fashion and lifestyle platform. During his five-year tenure, he played a crucial role in securing $65 million in venture capital, contributing to the brand's impressive growth and expansion within the competitive market of children's apparel.

Experience at Fab.com and Amazon

Before his time at Hopscotch, Puneet served as Vice President of Retail at Fab.com, where he gained valuable experience in the online retail landscape. He also completed the Retail Leadership Program at Amazon, further strengthening his expertise in e-commerce and supply chain management. These experiences set a solid foundation for his future entrepreneurial endeavors.

Journey of Puneet Sehgal: Founder & CEO of FREAKINS- Entrepreneur/age/net worth/investor/startup/innovate women’s denimwear/FREAKINS story/Puneet S

The Birth of FREAKINS

In June 2022, Puneet co-founded FREAKINS, a brand with a mission to revolutionize denimwear for women. Joined by Shaan Shah and Sachin Shah, the trio brought together their diverse expertise to create a brand that resonates with contemporary consumers. Their aim was to provide stylish, comfortable, and diverse denim options for various body types.

Journey of Puneet Sehgal: Founder & CEO of FREAKINS- Entrepreneur/age/net worth/investor/startup/innovate women’s denimwear/FREAKINS story/Puneet S

Securing Funding

In July 2023, FREAKINS successfully raised $4 million in seed funding, led by Matrix Partners India and Blume Ventures. This investment was bolstered by contributions from over 30 angel investors, including notable influencers. The funds are intended to enhance FREAKINS’ supply chain, expand product categories, and strengthen its market presence.

FREAKINS' Unique Philosophy

FREAKINS operates under the guiding philosophy of "Dare to experiment," encouraging creativity in design and materials. The brand focuses on providing a constant stream of new fashion options by releasing fresh apparel weekly, appealing particularly to the fashion-forward Gen Z demographic. With over 800 styles across more than 35 categories, the brand aims to cater to a wide array of preferences and occasions.

Embracing Innovation

Puneet emphasizes the importance of owning the entire process, from design to production. This strategy allows FREAKINS to maintain high-quality standards and adapt quickly to changing consumer preferences. By leveraging partnerships with specialized manufacturers, the brand ensures efficient operations and rapid turnaround times.

Connecting with Consumers

Understanding the Gen Z consumer is a key aspect of FREAKINS’ strategy. Puneet and Shaan utilize their insights into marketing and consumer behavior to create products that resonate with young shoppers. Their approach has helped establish FREAKINS as a relatable and trendy brand in the competitive denim market.

Expanding Horizons

With the recent funding, FREAKINS is poised for significant growth. The brand plans to broaden its reach by enhancing its omnichannel presence, making its products accessible through various platforms, including direct-to-consumer channels and popular marketplaces like Myntra and Ajio.

Commitment to Quality

Quality control is paramount for FREAKINS. By managing everything in-house, from design to manufacturing, Puneet ensures that each garment reflects the brand’s commitment to excellence. This hands-on approach not only guarantees high-quality products but also fosters a strong connection between the brand and its customers.

The Future of FREAKINS

As FREAKINS continues to grow, Puneet is dedicated to exploring new categories and opportunities within the fashion space. The brand’s unique approach, combined with its innovative marketing strategies, positions it well to capture the attention of young consumers who seek both style and comfort in their clothing.

A Visionary Leader

Puneet Sehgal's journey is a testament to his entrepreneurial spirit and leadership abilities. His extensive experience in various sectors, from retail to fashion, has equipped him with the tools needed to navigate the complexities of the market. With a clear vision for FREAKINS, Puneet is set to make an even greater impact in the fashion industry.

Conclusion: The Path Ahead

As FREAKINS embarks on its journey towards expansion and innovation, Puneet’s leadership will be crucial in shaping its future. With a focus on quality, creativity, and consumer connection, FREAKINS aims to redefine denim fashion for women in India and beyond, proving that it’s possible to be both stylish and comfortable.

A timeline for Puneet Sehgal’s journey and FREAKINS:

199X - Puneet completes his Master's in Business Management at the University of Mumbai.

2015 - Co-founds Kylo, providing diverse services in the US and UK.

2016-2021 - Serves as COO at Hopscotch, helping secure $65 million in funding.

2021 - Becomes VP of Retail at Fab.com, enhancing online retail expertise.

2022 - Co-founds FREAKINS to innovate women’s denimwear.

July 2023 - FREAKINS raises $4 million in seed funding from Matrix Partners India and others.

2024 - FREAKINS focuses on quality, creativity, and expanding its market presence.

Journey of Puneet Sehgal: Founder & CEO of FREAKINS- Entrepreneur/age/net worth/investor/startup/innovate women’s denimwear/FREAKINS story/Puneet S

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