Journey of Puneet Sehgal: Founder & CEO of FREAKINS- Entrepreneur
Biography of Puneet Sehgal:
Puneet Sehgal is a dynamic entrepreneur who has made a
significant mark in the fashion industry. He currently serves as the CEO and
Co-Founder of FREAKINS, a burgeoning denim brand based in Mumbai. With a rich
background in business management and leadership, Puneet is known for his
innovative approach and ability to adapt to market trends.
Educational Foundations
Puneet's educational journey began at the University of
Mumbai, where he earned a Master's degree in Business Management. He then
pursued an MBA from the prestigious Darden School of Business at the University
of Virginia, where he was honored as a Batten Scholar. His time in these
institutions equipped him with vital skills and insights that he later applied
in his entrepreneurial ventures.
Building Experience at Kylo
Before launching FREAKINS, Puneet co-founded Kylo, a holding
company dedicated to providing tailored services to clients in the United
States and the UK. Under his leadership, Kylo expanded its offerings to include
gut nutrition services, music classes, and dog-training services, all delivered
by talented professionals in India. This venture allowed Puneet to hone his
skills in managing diverse brands and services.
Leading Hopscotch
Puneet’s professional journey also includes a pivotal role
as Chief Operating Officer at Hopscotch, India’s leading kids' fashion and
lifestyle platform. During his five-year tenure, he played a crucial role in
securing $65 million in venture capital, contributing to the brand's impressive
growth and expansion within the competitive market of children's apparel.
Experience at Fab.com and Amazon
Before his time at Hopscotch, Puneet served as Vice
President of Retail at Fab.com, where he gained valuable experience in the
online retail landscape. He also completed the Retail Leadership Program at
Amazon, further strengthening his expertise in e-commerce and supply chain
management. These experiences set a solid foundation for his future
entrepreneurial endeavors.
The Birth of FREAKINS
In June 2022, Puneet co-founded FREAKINS, a brand with a
mission to revolutionize denimwear for women. Joined by Shaan Shah and Sachin
Shah, the trio brought together their diverse expertise to create a brand that
resonates with contemporary consumers. Their aim was to provide stylish,
comfortable, and diverse denim options for various body types.
Journey of Puneet Sehgal: Founder & CEO of FREAKINS- Entrepreneur/age/net worth/investor/startup/innovate women’s denimwear/FREAKINS story/Puneet S
Securing Funding
In July 2023, FREAKINS successfully raised $4 million in
seed funding, led by Matrix Partners India and Blume Ventures. This investment
was bolstered by contributions from over 30 angel investors, including notable
influencers. The funds are intended to enhance FREAKINS’ supply chain, expand
product categories, and strengthen its market presence.
FREAKINS' Unique Philosophy
FREAKINS operates under the guiding philosophy of "Dare
to experiment," encouraging creativity in design and materials. The brand
focuses on providing a constant stream of new fashion options by releasing
fresh apparel weekly, appealing particularly to the fashion-forward Gen Z
demographic. With over 800 styles across more than 35 categories, the brand
aims to cater to a wide array of preferences and occasions.
Embracing Innovation
Puneet emphasizes the importance of owning the entire
process, from design to production. This strategy allows FREAKINS to maintain
high-quality standards and adapt quickly to changing consumer preferences. By
leveraging partnerships with specialized manufacturers, the brand ensures
efficient operations and rapid turnaround times.
Connecting with Consumers
Understanding the Gen Z consumer is a key aspect of
FREAKINS’ strategy. Puneet and Shaan utilize their insights into marketing and
consumer behavior to create products that resonate with young shoppers. Their
approach has helped establish FREAKINS as a relatable and trendy brand in the
competitive denim market.
Expanding Horizons
With the recent funding, FREAKINS is poised for significant
growth. The brand plans to broaden its reach by enhancing its omnichannel
presence, making its products accessible through various platforms, including
direct-to-consumer channels and popular marketplaces like Myntra and Ajio.
Commitment to Quality
Quality control is paramount for FREAKINS. By managing
everything in-house, from design to manufacturing, Puneet ensures that each
garment reflects the brand’s commitment to excellence. This hands-on approach
not only guarantees high-quality products but also fosters a strong connection
between the brand and its customers.
The Future of FREAKINS
As FREAKINS continues to grow, Puneet is dedicated to
exploring new categories and opportunities within the fashion space. The
brand’s unique approach, combined with its innovative marketing strategies,
positions it well to capture the attention of young consumers who seek both
style and comfort in their clothing.
A Visionary Leader
Puneet Sehgal's journey is a testament to his
entrepreneurial spirit and leadership abilities. His extensive experience in
various sectors, from retail to fashion, has equipped him with the tools needed
to navigate the complexities of the market. With a clear vision for FREAKINS,
Puneet is set to make an even greater impact in the fashion industry.
Conclusion: The Path Ahead
As FREAKINS embarks on its journey towards expansion and
innovation, Puneet’s leadership will be crucial in shaping its future. With a
focus on quality, creativity, and consumer connection, FREAKINS aims to
redefine denim fashion for women in India and beyond, proving that it’s
possible to be both stylish and comfortable.
A timeline for Puneet Sehgal’s journey and FREAKINS:
199X - Puneet completes his Master's in Business Management
at the University of Mumbai.
2015 - Co-founds Kylo, providing diverse services in the US
and UK.
2016-2021 - Serves as COO at Hopscotch, helping secure $65
million in funding.
2021 - Becomes VP of Retail at Fab.com, enhancing online
retail expertise.
2022 - Co-founds FREAKINS to innovate women’s denimwear.
July 2023 - FREAKINS raises $4 million in seed funding from
Matrix Partners India and others.
2024 - FREAKINS focuses on quality, creativity, and
expanding its market presence.
