Journey of Preety Maggo: Founder & CEO of Magic of Memories- Entrepreneur
Journey of Preety Maggo:
Preety Maggo, a Delhi-based medical doctor, took a bold leap
from a conventional career to something completely unique. A mother herself,
Preety faced societal expectations that urged her to stay at home after having
children. However, she refused to let go of her identity. Despite her previous
9-to-5 job as an optometrist, Preety realized that she needed to do something
that would reconnect her with her passion and creativity. This led her to an
unexpected path that eventually resulted in the creation of Magic of Memories,
her own jewelry brand.
A New Venture: The Birth of Magic of Memories
In 2019, Preety launched Magic of Memories, a brand that
specializes in creating personalized keepsake jewelry from breast milk, hair,
parts of the umbilical cord, blood, and even pet DNA. The idea came to Preety
after she discovered the concept of breast milk jewelry on social media and was
inspired by a German artist's work. Driven by curiosity, she decided to bring
this innovative concept to India, despite knowing that it was a niche market.
As a mother, she also saw it as a way to normalize breastfeeding and empower
mothers by turning their breast milk into precious keepsake jewelry.
Facing Skepticism at Shark Tank India
When Preety pitched her business idea on Shark Tank India,
she was met with mixed reactions. The sharks were visibly skeptical about her
unconventional business, with one even expressing disgust by saying
"eww." Despite the negative reception, Preety remained calm and
composed, confidently explaining her unique concept. She asked for an
investment of Rs 25 lakh, but none of the sharks offered her the funding. They
questioned whether such a business could scale, with some suggesting she focus
on a more specific product, like hair jewelry. Despite the rejection, Preety's
belief in her venture remained unwavering.
Turning a Dream into a Reality
Even without the support from the sharks, Preety was
determined to make her business a success. She started researching extensively
on how to safely and professionally handle materials like DNA and breast milk
to create jewelry. Drawing from her medical background, she used her knowledge
of physics and chemistry to ensure that the materials were preserved properly.
This expertise allowed her to offer a product that was both unique and safe for
her customers. Preety quickly realized that there was a demand for such
keepsake jewelry, especially among young parents who wanted to preserve
meaningful moments of their lives.
A Growing Demand for Keepsake Jewelry
Since the launch of Magic of Memories, Preety has steadily
grown her customer base, primarily through organic marketing on Instagram and
word-of-mouth referrals. She started by creating jewelry for herself and her
close friends and family. As more people discovered her work, the demand
increased. Preety has now made over 600 custom pieces of jewelry for clients,
including bracelets, necklaces, and rings. The price range of her creations
varies from Rs 2000 to several lakhs, depending on the design and materials
used. Each piece is personalized to the client's request, making it a deeply
emotional and meaningful product.
Journey of Preety Maggo: Founder & CEO of Magic of Memories- Entrepreneur/ age/net worth/investor/startup/keepsake jewelry material breast milk & hair
A Unique Product with Emotional Value
Preety's jewelry is not just about fashion; it's about
preserving cherished memories. For example, she has crafted jewelry pieces
using a person's first hair, the blood of a deceased loved one, or even parts
of an umbilical cord. She has also made pet memorial jewelry, allowing pet
owners to keep a part of their beloved animals with them. Her customers are
drawn to the emotional value these keepsakes offer, as they allow people to
preserve memories in a tangible and lasting form. Preety’s creations provide a
sense of connection to the past, making them highly sentimental and treasured
by those who wear them.
Building a Community of Support
While her business may have started small, Preety's online
presence has grown rapidly. She now has a following of over 65,000 on
Instagram, where she shares her journey, client stories, and behind-the-scenes
looks at her jewelry-making process. The support she has received from her
followers has been overwhelming, with many expressing admiration for her
creativity and bravery in pursuing such a niche business. Preety’s online
community has become a source of inspiration for other mothers and entrepreneurs,
demonstrating the power of social media in growing a business organically.
Expanding the Scope of Her Business
Preety's business initially focused on breast milk jewelry,
but as her brand grew, she expanded the range of materials she worked with. She
now offers a wide variety of keepsake jewelry options, including pieces made
from hair, blood, and umbilical cord tissue. One of the most touching aspects
of her business is the way it connects people to their past and helps them hold
onto memories that might otherwise fade with time. The variety of products she
offers ensures that there is something for everyone, whether it’s for a new
mother, a grieving family, or a pet owner.
Turning Rejection into Motivation
While Preety didn’t secure any funding from Shark Tank
India, the experience didn’t deter her. Instead, it motivated her to prove that
there was a market for her unique product. She has learned that rejection
doesn’t define her business’s potential. Preety’s conviction in her product and
her ability to educate people about its value have been key to her success. She
believes that the concept of keepsake jewelry will eventually gain wider
acceptance in India, just as it has in Europe and the United States.
Navigating Challenges with Determination
Building a business around such a unique and niche product
hasn’t been without its challenges. Preety has faced skepticism from some
people who question the need for such jewelry. However, she has remained
steadfast in her belief that her creations offer a valuable service, especially
to parents and families who want to preserve their most precious memories. The
emotional connection her clients have with her products has been a driving
force behind her business's growth. Preety's resilience in the face of these
challenges is a testament to her passion and determination.
Exploring New Horizons
As Magic of Memories continues to grow, Preety is excited
about the future. She has big plans to expand her business, with aspirations to
introduce new product lines and reach a broader customer base. She envisions
the brand becoming a mainstream luxury option for people who want to preserve
sentimental moments in a beautiful and meaningful way. Preety also hopes to
collaborate with other artists and expand her offerings beyond breast milk
jewelry, continuing to innovate and provide new ways for people to hold onto
their memories.
A Personal Mission to Empower Women
For Preety, Magic of Memories is not just a business—it’s a
mission. She is committed to empowering women, especially mothers, by
encouraging them to embrace their breastfeeding journey and normalize it in
society. By turning breast milk into jewelry, Preety helps women celebrate this
precious and often challenging experience. She hopes her work will inspire more
women to feel proud of their motherhood and make them feel special by offering
them a keepsake that symbolizes their journey.
A Bright Future Ahead
Looking ahead, Preety sees endless possibilities for Magic
of Memories. With the growing interest in personalized and meaningful products,
she believes her business is just getting started. While her journey has had
its ups and downs, Preety's confidence and passion for her work continue to
drive her forward. She is excited to see where her creativity and determination
will take her, and she is eager to share her vision of preserving memories in a
way that is both beautiful and timeless.
A timeline of key events in Preety Maggo's journey:
2019: Preety launches Magic of Memories, creating
personalized keepsake jewelry from materials like breast milk and hair.
2020: Preety pitches her business on Shark Tank India but
faces skepticism and rejection from the investors.
2021: Despite rejection, Preety continues to grow her
business through organic marketing and word-of-mouth, making over 600 custom
pieces.
2022: Preety’s social media following grows to 65,000 on
Instagram, building a supportive community around her business.
2023: Expands her range of materials, offering products made
from hair, blood, and umbilical cord tissue.
2024: Continues to grow her business and plans to further
expand and introduce new product lines.
