Journey of Durlabh Rawat: Founder & CEO of Barosi- Entrepreneur
Biography of Durlabh Rawat:
Durlabh Rawat was born and raised in a rural area of Uttar
Pradesh, India. Coming from a modest background, he faced numerous challenges
in his early life. His family instilled in him the values of hard work and
determination, which would guide him throughout his career. Despite the odds,
Durlabh was determined to make something of himself and sought a better future.
Education and Early Career
Durlabh pursued his education diligently and obtained a
diploma in Mechanical Engineering from the PUSA Institute of Technology in
Delhi. After completing his studies, he entered the corporate world, working
for over a decade in the automotive sector. His roles at companies like
Mahindra and Eicher Trucks saw him rise from a modest starting salary of ₹6,500
to earning ₹15 lakhs per annum, showcasing his dedication and skill in sales
and management.
The Call of Entrepreneurship
Despite his success in the corporate arena, Durlabh felt a
persistent urge to contribute positively to rural communities. He dreamed of
starting his own venture, one that would have a meaningful impact on the lives
of others. This desire led him to make a bold decision: to leave his stable job
and pursue entrepreneurship full-time.
The Birth of Barosi
In 2016, Durlabh took a leap of faith and founded Barosi, a
dairy enterprise focused on authentic milk products. Inspired by the
traditional methods of heating milk in rural India, he aimed to bring the
essence of his childhood memories to consumers. The term "Barosi"
refers to a small pit filled with wood and cow dung cakes used for slow-heating
milk in clay pots, evoking a sense of nostalgia and authenticity.
Overcoming Initial Challenges
Starting Barosi was not easy. Durlabh faced numerous
obstacles, including managing a herd of 50 cows while navigating the
complexities of running a farm. His initial savings began to dwindle, adding to
the pressure. However, he remained resolute and determined to make his dream a
reality.
Building a Customer Base
To keep Barosi afloat, Durlabh took the initiative to
personally meet customers in Gurgaon, where he began selling milk. His
dedication to customer relationships paid off, and as word spread about
Barosi’s quality products, subscriptions began to increase. This newfound
customer base provided the cash flow he desperately needed to sustain his
business.
Embracing E-Commerce
Recognizing the potential of e-commerce in India, Durlabh
quickly adapted Barosi to an online-first model. He listed his products on
various e-commerce platforms, expanding his reach beyond local customers. This
strategic move allowed Barosi to grow rapidly, catering to a wider audience
across India and even internationally.
Growth and Success
Over the years, Barosi flourished as a brand, known for its
commitment to quality and authenticity. From its humble beginnings in Pataudi,
the company now serves numerous customers both in India and the United States.
Durlabh’s entrepreneurial journey transformed Barosi into a recognized name in
the dairy industry, with an annual revenue of approximately ₹8 crore.
Journey of Durlabh Rawat: Founder & CEO of Barosi- Entrepreneur/age/net worth/investor/startup/traditional milk preparation methods/Barosi story
A Platform for Recognition
Durlabh’s dedication and hard work did not go unnoticed. He
had the opportunity to pitch Barosi on "Shark Tank India" during its
second season, describing the experience as enriching. Although he did not
secure an investment, his appearance helped increase brand visibility and
credibility, further solidifying Barosi’s position in the market.
The Story Behind Barosi
Barosi’s brand philosophy is deeply rooted in the nostalgia
of traditional Indian milk preparation. The founders believe in offering fresh,
natural, and wholesome milk products that remind consumers of their childhood
experiences. The story behind Barosi is not just about the products but about
connecting people to their roots and celebrating the richness of Indian
culture.
Commitment to Sustainability
Durlabh is passionate about building a sustainable food
system that supports local farmers and rural communities. Barosi focuses on
transparency in its operations, ensuring that customers are informed about the
origins of their food. This commitment to sustainability and community
development reflects Durlabh's vision of creating a positive impact through his
business.
Bridging Tradition and Modernity
Barosi beautifully bridges the gap between traditional
practices and modern consumer needs. By honoring the age-old methods of dairy
production while leveraging e-commerce, Durlabh has created a brand that
resonates with both urban and rural customers. This unique approach has enabled
Barosi to thrive in a competitive marketplace.
Looking Ahead
With plans for future expansion, Durlabh aims to grow
Barosi's footprint even further. He envisions increasing production capacity
and exploring new markets. His goal is to make Barosi a household name in
dairy, both in India and abroad, while staying true to its roots.
Giving Back to the Community
Beyond business growth, Durlabh is committed to giving back
to society. He envisions Barosi as a platform for uplifting rural communities
and improving their livelihoods. By investing in local farms and supporting
sustainable practices, he hopes to create a cycle of growth that benefits
everyone involved.
A Legacy of Authenticity
Durlabh Rawat’s journey from a small-town boy to a
successful entrepreneur is a testament to his resilience and determination.
Barosi stands as a legacy of authenticity, rooted in tradition yet
forward-looking. Through his story, Durlabh inspires others to pursue their
passions and make a meaningful impact in their communities.
Conclusion: A Vision Realized
Durlabh’s journey with Barosi is not just about building a
business; it’s about celebrating culture, fostering community, and creating
connections. His story reflects the essence of entrepreneurship—a blend of
vision, perseverance, and a commitment to making the world a better place, one
glass of milk at a time.
Timeline for Durlabh Rawat's Journey
Childhood (1990s) - Raised in rural Uttar Pradesh, instilled
with values of hard work and determination.
Education (Early 2000s) - Earned a diploma in Mechanical
Engineering from PUSA Institute of Technology, Delhi.
Corporate Career (2006-2016) - Worked over a decade in the
automotive sector, rising from ₹6,500 to ₹15 lakhs annually.
Entrepreneurial Decision (2016) - Left corporate job to
pursue a venture focused on rural impact.
Founding Barosi (2016) - Established a dairy enterprise
inspired by traditional milk preparation methods.
Initial Challenges (2016-2017) - Faced obstacles in managing
operations and finances while building the brand.
Building Customer Base (2017) - Personally engaged with
customers in Gurgaon, increasing subscriptions for Barosi.
Embracing E-Commerce (2018) - Adapted business model to
online sales, expanding reach nationally and internationally.
Growth and Recognition (2020) - Achieved annual revenue of
₹8 crore and pitched on "Shark Tank India."
Commitment to Sustainability (2021) - Focused on supporting
local farmers and sustainable practices.
Future Plans (2024) - Aims for further expansion and
community upliftment, striving to make Barosi a household name.
