Journey of Ayush Verma: Founder and CEO of Ravel- Entrepreneur
Biography of Ayush Verma:
Ayush Verma always dreamed of starting his own business.
After completing his degree in Computer Engineering at KJ Somaiya College in
Mumbai, he chose not to enter the corporate world. Instead, he traveled across
India, observing how different climates affected people’s hair types and
problems. This exploration revealed a gap in the market: hair care products
were often one-size-fits-all, disregarding individual needs.
Identifying the Problem
During his travels, Ayush noticed that many people struggled
with hair issues but were sold the same generic products. Realizing that a
personalized approach could address these varying needs, he decided to launch a
brand that would offer tailored hair care solutions. This insight set the stage
for the creation of Ravel.
Journey of Ayush Verma: Founder and CEO of Ravel- Entrepreneur/age/net worth/investor/startup/customized hair care solutions/Ravel story/Ayush V story
Launching Ravel
In January 2021, Ayush founded Ravel, a brand dedicated to
providing customized hair care products. To ensure each product meets
individual requirements, Ravel asks customers to fill out a detailed
questionnaire covering aspects like hair type, lifestyle, and specific
concerns. This unique approach helps in formulating products tailored to each
person’s unique hair needs.
Growing the Brand
Ravel has experienced significant growth since its launch.
From January 2021 to March 2022, the brand achieved sales of 1.55 crore rupees.
In the following financial year, Ravel generated another 1.4 crore rupees in
sales. The brand’s monthly net profit has reached an impressive 5.5 lakh
rupees, indicating a strong market presence and customer demand.
The Shark Tank Opportunity
To further scale Ravel, Ayush appeared on Shark Tank India,
seeking 75 lakh rupees for a 2.5% equity stake in the company. After some
negotiation, he secured a deal with investor Anupam for 75 lakh rupees in
exchange for 7.5% equity, contingent on achieving a monthly profit of 7.5 lakh
rupees within two months.
Commitment to Quality
Ravel prides itself on offering natural hair products that
are free from harmful ingredients like sulfates, parabens, and phthalates. This
commitment to quality resonates with health-conscious consumers looking for
safe, effective solutions for their hair care routines. Each product, from
shampoos to serums, is crafted with care to meet the diverse needs of
customers.
A Growing Customer Base
Since its inception, Ravel has attracted over 200,000
customers, each drawn by the promise of personalized hair care. The brand's
innovative model has not only filled a significant gap in the market but has
also established a loyal following among those seeking tailored solutions for
their hair problems.
Expanding Product Range
Ravel’s catalog includes a variety of products such as
shampoos, conditioners, hair oils, and serums, all designed to cater to
specific hair types and concerns. This extensive range ensures that customers
can find solutions that work for them, reinforcing Ravel’s position as a go-to
brand for personalized hair care.
Future Aspirations
With the backing from Shark Tank and a solid business model,
Ayush Verma aims to expand Ravel further. He envisions growing the brand's
reach, enhancing product offerings, and possibly venturing into new markets. As
consumer awareness around personalized beauty products continues to rise, Ravel
is well-positioned for future success.
A New Era in Hair Care
Ayush’s journey with Ravel exemplifies the potential of
personalized products in the beauty industry. By focusing on individual needs
and leveraging modern technology, he has created a brand that not only meets
customer demands but also promotes a healthier approach to hair care. As Ravel
continues to grow, it symbolizes a shift towards more conscious and customized
consumer experiences.
A timeline for Ayush Verma’s story:
2020: Ayush completes his Computer Engineering degree and
travels across India, observing hair care needs.
2020: Identifies the gap in personalized hair care products
based on individual hair types.
January 2021: Founds Ravel, offering customized hair care
solutions through a detailed questionnaire.
March 2022: Achieves sales of 1.55 crore rupees in the first
year and 1.4 crore rupees in the following year.
2022: Reports a monthly net profit of 5.5 lakh rupees,
indicating strong market demand.
2022: Appears on Shark Tank India, seeking 75 lakh rupees
for a 2.5% equity stake.
2022: Secures a deal for 75 lakh rupees in exchange for 7.5%
equity, contingent on profit targets.
2023: Ravel attracts over 200,000 customers with its
personalized hair care approach.
2023: Expands product range to include shampoos,
conditioners, oils, and serums tailored to specific needs.
2024: Plans to grow Ravel’s reach and product offerings in
response to rising consumer interest in personalized beauty.
