Biography of Trishla Surana: Founder & CEO of Colour Me
Mad- Entrepreneur
Journey of Trishla Surana
Trishla Surana is a visionary entrepreneur, known for her
innovative contributions to the footwear industry. As the founder of Your Foot
Doctor and co-founder of Scinnovation Consultants Pvt. Ltd., she was recognized
with the WTI Award in 2021. Trishla's passion for helping people stems from her
understanding of the critical link between posture and health, particularly
foot health. She is dedicated to raising awareness about posture issues that
can lead to various health problems, including foot discomfort.
Pursuing Expertise in Posture
Trishla is currently undergoing training with the National
Posture Institute to become an expert in posture management. She believes that
maintaining the right posture is essential for overall health and aims to help
others improve theirs. By educating people on the importance of posture, she
hopes to reduce common foot problems that many individuals face today,
emphasizing that good posture is foundational to a healthy body.
Founding Your Foot Doctor
In 2017, Trishla founded Your Foot Doctor, a brand
specializing in foot care. The company offers custom insoles for all types of
footwear, including shoes, slippers, and heels. What sets them apart is their
ability to create personalized insoles in just ten minutes. This innovative
approach not only addresses comfort but also supports foot health, gaining
significant attention after being featured on Shark Tank India.
Biography of Trishla Surana: Founder & CEO of Colour Me Mad- Entrepreneur/age/net worth/investor/startup/footwear brand/Colour Me Mad story
A Personal Journey to Foot Care
Trishla’s journey into the world of foot care began from her
own struggle to find comfortable footwear for her broad feet. This personal
challenge motivated her to create insoles that provide support and comfort for
everyone. The breakthrough moment for Your Foot Doctor came when they showcased
their products on Shark Tank India, gaining funding and valuable exposure that
allowed them to spread their message about foot health to a broader audience.
A Global Response to Foot Issues
After appearing on Shark Tank, Your Foot Doctor experienced
an overwhelming response from customers worldwide. Their custom insoles became
widely popular, prompting Trishla to introduce a home service pilot program in
Mumbai. This expansion not only highlighted the need for quality foot care but
also reinforced the idea that the foot is crucial for overall mobility and
health, resonating with both the public and healthcare professionals.
Listening to Customer Feedback
Together with her business partner Rajeev, Trishla
prioritizes customer feedback, which has been instrumental in the company's
success. This commitment led to the launch of slipper insoles, a groundbreaking
product designed for flat footwear. These insoles offer essential comfort and
support, making them ideal for an active lifestyle, and demonstrate Trishla's
dedication to solving real-world problems for her customers.
Expanding the Vision
Your Foot Doctor decided to focus solely on insoles rather
than the broader footwear category, aiming to provide comfortable solutions for
every type of shoe on the market. Trishla dreams of collaborating with major
footwear brands to enhance their designs with innovative YFD technology,
ensuring that shoes can accommodate a wide range of foot sizes and shapes, from
narrow to broad.
The Birth of Colour Me Mad
In 2014, Trishla launched Colour Me Mad, inspired by her
passion for fashion and her desire to make footwear vibrant and appealing. Her
vision was to create fun, creative footwear that reflected individuality. The
first product, printed slippers, quickly gained popularity, marking the
beginning of a new adventure in the world of colorful and personalized
footwear.
Discovering Cork's Benefits
As Trishla delved deeper into footwear design, she
researched materials and discovered the benefits of cork. Known for its ability
to evenly distribute body weight, cork can enhance posture and alleviate
discomfort. Although cork had been used in footwear globally for centuries, it
was relatively unknown in India, prompting Trishla to innovate and incorporate
it into her designs.
Launching Comfee Footwear
By August 2016, Trishla and her team introduced their first
range of cork footwear, named Comfee, at an exhibition in Mumbai. The designs
were not only visually appealing but also provided exceptional comfort, leading
to enthusiastic customer acceptance. This launch showcased Trishla's commitment
to merging style with health, further solidifying her place in the footwear
industry.
A Vision for the Future
Trishla Surana's journey is marked by her dedication to
improving foot health through innovative products and creative designs. With
her companies, she continues to inspire others to embrace comfort and style
while raising awareness about the importance of foot care. As she looks to the
future, Trishla remains focused on her mission to transform the footwear
industry, ensuring that everyone can find comfort in their shoes.
A timeline based on Trishla Surana's journey:
2014: Launches Colour Me Mad, focusing on vibrant footwear.
2016: Introduces Comfee footwear using innovative cork
material.
2017: Founds Your Foot Doctor, specializing in custom
insoles.
2021: Receives WTI Award for contributions to the footwear
industry.
2021: Appears on Shark Tank India, gaining funding and
exposure.
2022: Launches home service pilot program in Mumbai for
custom insoles.
2023: Expands product line with slipper insoles based on
customer feedback.
2024: Enters training with the National Posture Institute to
enhance expertise.
Future: Aims to collaborate with major footwear brands to
improve comfort.
