Biography of Tarun Agrawal: Co-founder and CEO of Healthy Master- Entrepreneur
Biography of Tarun Agrawal:
Tarun Agrawal is the co-founder and CEO of Healthy Master, a
brand dedicated to transforming the snacking culture in India. With a focus on
healthy alternatives, his company aims to make nutritious snacks accessible to
families, especially mothers seeking wholesome options for their children.
Healthy Master was prominently featured on Season 2 of Shark Tank India,
showcasing its innovative approach to snacking.
Educational Foundations
Tarun's educational journey began with a Bachelor of
Commerce from the University of Rajasthan. He then pursued an MBA in Marketing
and Finance from the Pacific Institute of Management, further enhancing his
business acumen. His academic background laid a solid foundation for his
entrepreneurial aspirations, enabling him to navigate the complexities of
running a successful business.
Early Career and Transition
Before venturing into the healthy snacks industry, Tarun had
a successful career in granite exports. However, in 2018, he decided to pivot
his focus and address a pressing need for healthier snacking options in India.
This transition marked the beginning of his journey with Healthy Master, fueled
by a desire to promote better eating habits.
Launching Healthy Master
Healthy Master was officially founded in February 2019,
co-created by Tarun along with his partners Dipti Singhal and Shivali Garg. The
brand quickly gained traction, offering a diverse range of snacks that
prioritize health without sacrificing taste. Tarun’s hands-on approach during
the early days included personally handling deliveries, reflecting his
commitment to building a direct connection with consumers.
Biography of Tarun Agrawal:Co-founder & CEO of Healthy Master- Entrepreneur/ age/net worth/investor/startup/Healthy Master/SnackBuddy story/Tarun A
Innovative Products and Solutions
Healthy Master stands out for its unique product offerings, which include less oily and non-fried snacks made from nutritious ingredients like millets, wheat, and soya. The brand also launched SnackBuddy, a solution specifically designed for schoolchildren, providing nutritious snacks that parents can trust. This initiative highlights Tarun's dedication to healthy eating for all age groups.
Expanding Reach and Accessibility
Healthy Master has expanded rapidly since its inception, now
reaching over 30 countries. The brand's growth strategy includes launching
vending machines in corporate settings, making healthy snacks convenient for
employees. Tarun envisions Healthy Master as a leader in the direct-to-consumer
(D2C) market for snacking, catering to homes and businesses alike.
Recognition and Investment
During his appearance on Shark Tank, Tarun sought ₹50 lakhs
for 3% equity in Healthy Master, valuing the company at ₹16.67 crores. He
successfully secured an investment of ₹50 lakhs for 6.5% equity, with Vineeta
Singh being one of the sharks who believed in the brand’s potential. This
recognition not only boosted the company’s profile but also validated Tarun’s
vision for healthy snacking.
A Commitment to Quality
At Healthy Master, there is a strong emphasis on providing
quality products that promote health and hygiene. The team is passionate about
creating snacks that align with modern dietary needs while retaining great
taste. This commitment to quality has helped Healthy Master build a loyal
customer base, eager for nutritious options.
Corporate Social Responsibility
Healthy Master is not just focused on business growth; it is
also committed to giving back to the community. The brand engages in various
corporate social responsibility (CSR) initiatives, supporting those in need and
working to empower individuals with healthier lifestyle choices. Tarun believes
that success should also encompass social impact.
Future Aspirations
Looking ahead, Tarun aims to launch a ready-to-eat category,
further expanding Healthy Master’s product range. His vision includes making
the brand a ₹5000 crore company while ensuring that every customer enjoys a
healthy snacking experience at least once a month. The goal is to establish
Healthy Master as a household name synonymous with nutritious eating.
Building a Healthy Culture
With the motto "Pura India Khaayega &
Khilayega," Tarun is on a mission to make healthy eating a daily habit for
everyone in India. By focusing on education and awareness about nutrition,
Healthy Master aspires to cultivate a culture of health that resonates with
consumers across the country.
A Call to Action
Tarun Agrawal invites those interested in healthier snacking
to join him on this journey. By fostering corporate connections and engaging
with communities, he hopes to spread the message of nutritious eating and
inspire others to embrace a healthier lifestyle. Together, he believes we can
make healthy snacking a global phenomenon.
A timeline for Tarun Agrawal's journey with Healthy Master:
2016 - Tarun graduates with a Bachelor of Commerce from the
University of Rajasthan.
2018 - Tarun shifts from a successful career in granite
exports to pursue healthy snacking options.
February 2019 - Co-founds Healthy Master with partners Dipti
Singhal and Shivali Garg.
2020 - Launches SnackBuddy, providing nutritious snacks for
schoolchildren.
2022 - Healthy Master expands to over 30 countries and
introduces vending machines in corporate settings.
2022 - Appears on Shark Tank India, seeking ₹50 lakhs for 3%
equity and securing ₹50 lakhs for 6.5% equity.
2023 - Commits to corporate social responsibility
initiatives, focusing on health education and community support.
2024 - Plans to launch a ready-to-eat category and aims to
grow Healthy Master into a ₹5000 crore company.
