Biography of Simar Singh: Founder and CEO of Find Your Kicks India- Entrepreneur
Journey of Simar Singh:
Simar Singh is an ambitious entrepreneur and co-founder of
Find Your Kicks India, a pioneering online marketplace dedicated to sneaker
enthusiasts. Launched in October 2020, the platform was born out of a desire to
create a space where buyers and sellers of limited-edition sneakers could
connect easily. The marketplace prioritizes authenticity, ensuring that every
product sold is verified as 100% genuine, thereby building trust among its
users.
Educational Background
Simar's educational journey began at Sri Guru Gobind Singh
College of Commerce, where he earned his Bachelor of Commerce degree in
Business Administration and Management. Graduating in 2018, he acquired vital
skills in business principles and management strategies. This academic
experience laid a solid foundation for his entrepreneurial ventures, enabling
him to approach business challenges with confidence and informed strategies.
Connecting Sneakers and Streetwear Culture
With an eye on the growing sneaker and streetwear culture in
India, Simar envisioned Find Your Kicks as a platform that would not only
facilitate buying and selling but also celebrate this vibrant community. The
platform offers a range of sneakers, both new and pre-owned, catering to
sneakerheads and casual buyers alike. By integrating a user-friendly interface
and advanced analytics, the marketplace enhances the shopping experience,
making it easy for users to find exactly what they are looking for.
Biography of Simar Singh: Founder and CEO of Find Your Kicks India- Entrepreneur/age/net worth/investor/startup/Find Your Kicks India/Simar Singh
The Founding Team
Simar co-founded Find Your Kicks India with partners
Harshdeep Singh and Danish Chawla. Together, they bring diverse expertise to
the table. Harshdeep's experience in e-commerce and Danish's background in
logistics complement Simar's business acumen. This collaborative effort has
been crucial in developing a platform that prioritizes quality and
authenticity, fostering a community where sneaker enthusiasts can thrive.
Funding Aspirations
The journey to secure funding was a significant milestone
for the team. When they pitched on Shark Tank India, they aimed to raise ₹50
lakhs for 10% equity. After engaging discussions, they successfully negotiated
the same funding for 25% equity. This not only demonstrated the investors’
faith in their business model but also marked a pivotal moment in their
entrepreneurial journey, validating their concept in a competitive market.
Securing Shark Tank Investment
Find Your Kicks India made headlines as one of the few
companies to attract all five sharks as investors during its appearance on
Shark Tank. This achievement underscored the platform’s strong market potential
and innovative approach. The investment provided the brand with significant
resources and invaluable mentorship, which helped to refine their business
strategies and expand their reach in the sneaker market.
Post-Shark Tank Growth
The exposure gained from Shark Tank India proved to be a
game-changer for Find Your Kicks India. Following the show, the marketplace
experienced a surge in online visibility and user engagement. With increased
interest from the public, the platform saw a substantial rise in registrations
and sales, effectively positioning itself as a leading destination for sneaker
shopping in India.
Diverse Offerings
Find Your Kicks India is not just a marketplace for
sneakers; it also features a wide range of apparel and accessories. Customers
can explore products from top sneaker brands such as Adidas, Nike, and Air
Jordan. Additionally, the platform offers exclusive merchandise from popular
music artists like Beyoncé, Cardi B, and Billie Eilish. This diverse product
range appeals to a broad audience, from sneaker aficionados to casual shoppers
looking for trendy apparel.
Ensuring Authenticity
One of the cornerstones of Find Your Kicks India’s business
model is its unwavering commitment to authenticity. Sellers are required to
ship their sneakers to the company for rigorous authentication after a sale is
made. Only after passing these checks do sellers receive their payments,
ensuring that buyers can shop with peace of mind, knowing they are purchasing
genuine products. This meticulous process has built a reputation for
reliability and trustworthiness in the marketplace.
Looking to the Future
As Simar Singh and his team continue to evolve Find Your
Kicks India, they are focused on scaling the business and enhancing the user
experience. With a robust foundation in place, the support of prominent
investors, and a clear vision for the future, the team is well-positioned to
drive growth. Their goal is not only to expand their marketplace but also to
cultivate a vibrant sneaker culture in India, empowering more people to engage
with this dynamic community. With ongoing innovations and strategic marketing
efforts, Find Your Kicks India aims to be the go-to platform for sneaker lovers
in the country.
Timeline for the Journey of Simar Singh and Find Your Kicks
India
2018: Simar graduates with a Bachelor of Commerce degree
from Sri Guru Gobind Singh College of Commerce.
October 2020: Find Your Kicks India is co-founded by Simar
Singh, Harshdeep Singh, and Danish Chawla.
February 2021: Launch of the online marketplace prioritizing
authentic, limited-edition sneakers.
November 2021: The team pitches on Shark Tank India, aiming
to raise ₹50 lakhs for 10% equity.
December 2021: Successfully secures ₹50 lakhs for 25%
equity, gaining all five sharks as investors.
January 2022: Post-Shark Tank, the platform experiences a
surge in visibility and user engagement.
March 2022: Introduction of a diverse range of apparel and
accessories alongside sneakers.
2023: Commitment to authenticity solidifies the
marketplace's reputation for reliability and trustworthiness.
2024: Plans for scaling the business and enhancing the user
experience to cultivate sneaker culture in India.
