Biography of Shruthi Reddy: Founder and CEO of Anthyesti Funeral Services- Entrepreneur
Journey of Shruthi Reddy:
Shruthi Reddy, a dynamic leader and entrepreneur who is
reshaping the funeral industry in India. As the Associate Vice President of
Marketing at GarbhaGudi IVF Centre and the founder of Anthyesti Funeral
Services, she is dedicated to making a positive impact in areas often
considered taboo. Shruthi’s journey reflects her commitment to serving others
with compassion and purpose, blending her professional expertise with a deeply
personal mission.
Educational Foundations and Early Career
Shruthi’s academic journey began at Bhoj Reddy Engineering
College for Women, where she earned a degree in Electrical and Electronics
Engineering. She then transitioned into the corporate world, working as a
software engineer for several years. Her early experiences provided her with a
solid technical background and valuable insights into business operations,
setting the stage for her entrepreneurial ventures.
The Birth of Anthyesti
The idea for Anthyesti Funeral Services was born from a
deeply personal experience. After witnessing the challenges her husband faced
during the loss of a family member, Shruthi recognized a significant gap in the
market for professional and sensitive funeral services. She envisioned a
company that would take care of every aspect of post-death arrangements,
allowing families to focus on their grief without added stress.
Establishing a Unique Business Model
In 2016, Shruthi officially launched Anthyesti, offering a
range of services from VIP hearse transport to embalming and ritual ceremonies.
Her goal was to provide well-organized and compassionate support to families
during their most difficult times. The business quickly gained traction,
becoming the first of its kind in Kolkata and filling a much-needed void in the
industry.
Building a Strong Team and Network
To ensure the success of Anthyesti, Shruthi focused on
building a reliable network of partners, including hearse drivers and priests.
She enlisted services on a case-by-case basis, ensuring that each family
received personalized attention. This approach not only enhanced the company’s
offerings but also established Anthyesti as a trusted name in funeral services.
Overcoming Initial Challenges
Initially, Shruthi faced challenges in attracting clients,
as most inquiries were for basic services rather than comprehensive funeral
packages. To address this, she invested in essential equipment like freezer
boxes and an air-conditioned hearse van. These investments allowed her to
expand services and cater to a wider audience, resulting in increased bookings.
Rapid Growth and Recognition
In just over a year, Anthyesti achieved a remarkable
turnover of ₹16 lakh, averaging around 35 orders monthly. Shruthi’s dedication
and innovative approach earned her recognition as a trailblazer in the funeral
sector. Her commitment to professionalism and empathy set her apart, creating a
reputation for excellence in a sensitive industry.
Biography of Shruthi Reddy: Founder and CEO of Anthyesti Funeral Services- Entrepreneur/age/net worth/investor/ funeral services/shark tank
Expanding Horizons
Alongside her work at Anthyesti, Shruthi pursued an
Executive MBA at the Indian Institute of Management Bangalore. This academic
endeavor equipped her with advanced skills in marketing and strategic
management, further enhancing her ability to lead and innovate within her
businesses. Her diverse experiences empower her to navigate both the healthcare
and funeral sectors effectively.
Engaging with the Community
Shruthi’s efforts extend beyond business as she actively
engages in community outreach. She founded the Anthyesti Foundation to raise
awareness about organ donation, combat misconceptions, and facilitate a
smoother donation process. Through this initiative, she is mobilizing
volunteers and establishing partnerships with hospitals to enhance the organ
donation landscape.
A Voice for Change
A TEDx speaker, Shruthi has taken to the stage to share her
insights on living a purposeful life. Her powerful message resonates with many,
encouraging individuals to challenge societal norms and pursue their dreams.
Through her talks, she inspires others to embrace their unique journeys and
create meaningful change.
Balancing Motherhood and Ambition
As a devoted mother, Shruthi expertly balances her
entrepreneurial ambitions with family life. Her journey exemplifies the
challenges and triumphs of being a working parent, showcasing her resilience
and determination. She believes in living life to the fullest and inspiring
others to pursue their passions while maintaining their personal commitments.
The Path Forward
With a strong foundation built on compassion, innovation,
and strategic thinking, Shruthi Reddy is poised to continue her impact in the
funeral and healthcare industries. As she expands Anthyesti’s services and
enhances community awareness about organ donation, she remains dedicated to
creating a lasting legacy of care and support for families during their times
of need.
Timeline for Shruthi Reddy and Anthyesti Funeral Services
Bhoj Reddy Engineering College - Shruthi earns a degree in
Electrical and Electronics Engineering.
Early Career - Works as a software engineer, gaining
insights into business operations.
2015 - Personal experience with a family loss inspires the
idea for Anthyesti Funeral Services.
2016 - Official launch of Anthyesti, offering comprehensive
funeral services in Kolkata.
2017 - Establishes a reliable network of partners, enhancing
service offerings.
2017 - Achieves a turnover of ₹16 lakh with around 35
monthly orders within a year.
2018 - Pursues an Executive MBA at IIM Bangalore to enhance
marketing and management skills.
2019 - Founds the Anthyesti Foundation to promote organ
donation awareness and support.
2020 - Becomes a TEDx speaker, sharing insights on living a
purposeful life and challenging societal norms.
2024- Balances entrepreneurial ambitions with motherhood,
inspiring others to pursue their passions while maintaining family commitments.
