Biography of Shreedha Singh: Founder & CEO of The Ayurveda Co. (T.A.C)- Entrepreneur
Journey of Shreedha Singh
Shreedha Singh is a passionate entrepreneur and the
Co-Founder and CEO of The Ayurveda Co. (T.A.C), a brand dedicated to promoting
Ayurvedic wellness products. Her journey into entrepreneurship began from a
personal health struggle, leading her to create a company that bridges
traditional wisdom and modern needs.
Education and Early Career
Shreedha pursued her Bachelor of Commerce at Punjabi
University, Patiala, followed by a Master’s in Business Administration
specializing in Human Resources from the University Business School, Panjab
University. Her educational background equipped her with essential skills that
she later applied in various managerial roles in prominent multinational
corporations.
Facing Challenges
After completing her education, Shreedha took on several
managerial positions at companies like Volvo Group and Bombardier. During her
time at these firms, she gained valuable insights into business operations and
human resources, shaping her approach as a leader. However, her professional
success was accompanied by personal challenges.
Health Struggles
Shreedha faced a significant health issue when she developed
a persistent skin condition called Urticaria. Despite trying numerous modern
treatments without success, she found relief through Ayurveda, which inspired
her to delve deeper into this ancient healing system. This transformative
experience motivated her to make Ayurveda accessible to others.
Launching T.A.C
In July 2021, Shreedha, along with her co-founder Param
Bhargava, launched The Ayurveda Co. Their mission was to create high-quality
Ayurvedic products that not only honored traditional practices but were also
backed by modern science. They aimed to provide effective solutions for
contemporary consumers seeking natural wellness.
Unique Selling Proposition
What sets T.A.C apart is its commitment to quality and transparency. Each product goes through over 15 quality checks from sourcing ingredients to packaging. Shreedha emphasizes the importance of educating customers about the benefits of the ingredients used, ensuring they feel informed and confident in their choices.
Biography of Shreedha Singh: Founder & CEO of The Ayurveda Co. (T.A.C)- Entrepreneur/age/net worth/investor/startup/Ayurvedic skincare and wellness pr
Product Range
T.A.C offers a diverse selection of skincare, haircare, and
wellness products, featuring potent natural ingredients like Kumkumadi and
Bakuchiol. These products are formulated to address common concerns such as
acne, hyperpigmentation, and signs of aging, making them appealing to a wide
range of consumers.
Target Audience
The brand primarily targets men and women aged 22 to 45,
focusing on those in tier 1 and 2 cities. Shreedha’s research revealed a
growing demand for effective Ayurvedic solutions, especially among younger
consumers who are increasingly seeking natural alternatives to conventional
products.
Commitment to Safety and Sustainability
Safety is a top priority for T.A.C. Each product undergoes
rigorous testing to ensure it is toxin-free, vegan, and suitable for all skin
types. Ingredients are ethically sourced, and the company is dedicated to
minimizing its environmental footprint, reflecting a commitment to
sustainability in its practices.
Community Engagement
T.A.C actively engages with its community, offering
interactive tools like a dosha quiz on its website. This feature allows
customers to better understand their needs and receive tailored product
recommendations, fostering a sense of connection with the brand.
Awards and Recognition
Shreedha's efforts have not gone unnoticed. T.A.C has
received accolades such as the "Top 100 Most Powerful D2C Brands in
India" and recognition from the Economic Times as an "Inspiring Woman
Leader." These honors highlight her impact in the industry and her
commitment to promoting Ayurvedic wellness.
Personal Philosophy
Shreedha believes in learning from experiences, both her own
and those of others. She embraces a philosophy of shared growth and actively
supports causes like girl child education and animal welfare. Her multifaceted
approach to life reflects her commitment to making a positive difference.
Marriage and Personal Life
Shreedha is married to Param Bhargava, her co-founder at
T.A.C. Their partnership extends beyond business, as they share common goals
and values in promoting Ayurvedic wellness. Together, they strive to create
products that enrich lives and encourage sustainable practices.
Overcoming Adversity
Shreedha's journey has been marked by resilience. After
facing disownment from her family at a young age, she worked various jobs,
including at McDonald’s, to support herself and her brothers. This early
adversity instilled in her a strong work ethic and determination to succeed.
A Vision for the Future
Looking ahead, Shreedha envisions expanding T.A.C's reach
and impact, bringing Ayurveda to a broader audience. Her goal is to evolve the
brand while staying true to its roots, ensuring that the essence of Ayurveda is
preserved even as it adapts to modern lifestyles.
Conclusion
Shreedha Singh’s entrepreneurial journey with The Ayurveda
Co. exemplifies her dedication to wellness and sustainable practices. By
blending ancient Ayurvedic knowledge with contemporary needs, she is not only
transforming the beauty industry but also inspiring others to embrace a
holistic approach to health and well-being.
A timeline for Shreedha Singh’s journey with The Ayurveda
Co. (T.A.C):
2008: Shreedha completes her Bachelor of Commerce at Punjabi
University.
2010: She earns her MBA in Human Resources from Panjab
University.
2010-2020: Shreedha holds managerial roles at Volvo Group
and Bombardier.
2018: Shreedha develops Urticaria and finds relief through
Ayurveda.
July 2021: Shreedha co-founds The Ayurveda Co. with Param
Bhargava.
2021: T.A.C launches its range of Ayurvedic skincare and
wellness products.
2022: T.A.C is recognized as one of the "Top 100 Most
Powerful D2C Brands in India."
2024: Shreedha is honored as an "Inspiring Woman
Leader" by the Economic Times.
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