Biography of Sayyam Jain: Founder and CEO of Ghar Soaps- Entrepreneur
Biography of Sayyam Jain
Sayyam Jain is founders of a skincare brand called Ghar
Soaps. Their journey together began in an unusual way. Sayyam’s mother married
Sunny’s father after the loss of their respective parents. Despite this unique
family situation, the two brothers, who are now half-siblings, have worked
together without conflict. Sayyam is in charge of the brand’s planning, while
Sunny handles operations and accounting. They complement each other perfectly,
driving the success of their business.
The Vision Behind Ghar Soaps
Ghar Soaps is on a mission to simplify skincare. The brand
combines the wisdom of Ayurveda with modern science to create skincare products
that are free from harmful chemicals, parabens, and sulfates. Their products
are handmade, using only natural ingredients that nourish the skin. The goal is
to bring out the natural glow of the skin in the simplest way possible. Through
their line of soaps, lotions, and other skincare essentials, Ghar Soaps is
redefining what it means to take care of your skin.
The Product Lineup
Ghar Soaps offers a diverse range of skincare products that
cater to various skin needs. Their collection includes soaps made from neem,
ocean, rainbow, wine, walnut, sandalwood, and saffron, among others. Each
product is designed to help customers achieve soft, nourished skin. Ghar Soaps
also offers face washes, body massage oils, bath salts, and other products, all
made with natural ingredients. The brand’s focus is to keep skincare simple yet
effective, offering customers everything they need in one place.
From Dropshipping to Skincare
Before launching Ghar Soaps, Sayyam Jain had already gained
significant experience in the e-commerce world. He was involved in building
dropshipping stores in the US and UK, generating over 50 million in sales for
his clients. His experience in digital marketing and e-commerce helped lay the
foundation for Ghar Soaps. However, after facing betrayal in previous business
ventures, Sayyam decided to focus on something more meaningful — skincare. Ghar
Soaps was born out of his passion for creating simple, effective, and natural
products.
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Biography of Sayyam Jain: Founder and CEO of Ghar Soaps- Entrepreneur/age/net worth/investor/Ayurveda with modern skincare/Ghar Soaps story/Sayyam
Shark Tank India Appearance
The brand got its big break when Sayyam and Sunny Jain
appeared on the popular Indian television show, Shark Tank India. They pitched
their business idea to a panel of investors, seeking ₹60 lakh for 2% equity in
their company. The sharks were impressed by the potential of Ghar Soaps, with
its unique blend of Ayurveda and science. The entrepreneurs were confident in
their product and the vision for their company, but they also knew that the
right investment could help them grow faster.
The Shark Tank Negotiations
The negotiations on Shark Tank India were intense. Peyush
and Anupam, two of the investors, initially offered ₹60 lakh for a 10% stake in
the company, valuing Ghar Soaps at ₹6 crores. Aman Gupta, another investor,
also made a similar offer. The Jain brothers, however, were not willing to
accept these terms and countered with a proposal of ₹1 crore for 5% equity,
valuing the company at ₹20 crores. After some back-and-forth, Aman revised his
offer to ₹60 lakh for 4%, valuing the company at ₹15 crores. Eventually, Sayyam
and Sunny accepted Aman’s offer, securing the investment they needed.
The Power of Negotiation
The negotiations on Shark Tank India highlighted the
importance of negotiation skills in the business world. The Jain brothers were
able to stand firm on their valuation and secure a deal that they felt was
fair. The investors, too, recognized the potential of the brand and believed in
its future success. This negotiation was a turning point for Ghar Soaps,
providing them with the funds and resources needed to take their business to
the next level.
Boost in Visibility and Sales
Following the Shark Tank appearance, Ghar Soaps experienced
an immediate surge in interest. Their website traffic skyrocketed, with over
7,000 visitors within a short period after the episode aired. Sales also saw a
dramatic increase, with the company earning ₹7 lakh in sales on the day after
the episode aired, and another ₹7 lakh on the second day. The exposure from the
show helped Ghar Soaps gain a much wider audience, setting the stage for future
growth.
A Growing Community
Since their appearance on Shark Tank, Ghar Soaps has
continued to grow rapidly. As of October 2023, the company had amassed over
136,000 followers on Instagram. This growth is a testament to the brand’s
appeal, as more and more people discover its range of natural skincare
products. The success of Ghar Soaps is also due to its ability to connect with
its audience, offering products that address real skin concerns with a focus on
natural ingredients.
Strong Sales and Marketing Strategy
Ghar Soaps’ success can be attributed not just to its
quality products, but also to its strong marketing strategy. The company has
been wise in allocating its marketing budget, spending 70% on performance
marketing and 30% on influencer marketing. Their strategy has paid off, with
70% of their sales coming from their own website and 30% from various
marketplaces. This direct-to-consumer approach has allowed them to build a
loyal customer base and generate steady revenue.
Consistent Growth and Profitability
Despite the challenges faced in the early days of the
business, Ghar Soaps has shown impressive growth. In the first quarter of FY
22-23, the company reported sales of ₹1.5 crore, with a profit of ₹15 lakh.
This profitability is a direct result of their ability to manage their finances
wisely, even while spending a significant portion of their revenue on
marketing. Their consistent growth and profitability are key indicators of the
brand’s future success.
Investor Confidence and Support
The investment from Aman Gupta, along with the guidance from
other investors, has given the founders the confidence to expand their business
further. The sharks saw the potential in Ghar Soaps and believed in the brand’s
ability to grow. The support from these investors has not only provided the
financial backing needed but also helped the Jain brothers gain valuable
insights into scaling their business.
The Road Ahead for Ghar Soaps
With the backing of Shark Tank India and the growing
popularity of their products, the future looks bright for Ghar Soaps. The brand
is focused on expanding its product offerings and reaching more customers
across India and beyond. Sayyam and Sunny are committed to maintaining the
simplicity and effectiveness of their skincare products, ensuring that their
brand continues to meet the needs of their customers.
The Power of a Unique Idea
Ghar Soaps is a prime example of how a unique business idea
can attract investors and succeed in the market. By combining the ancient
wisdom of Ayurveda with modern science, the brand has created a skincare line
that resonates with consumers looking for natural and effective products. The
founders' ability to merge tradition with innovation has set them apart in a
competitive industry.
Lessons Learned and Shared
The story of Ghar Soaps offers several key lessons for
aspiring entrepreneurs. First, a well-planned marketing strategy can
significantly boost sales and brand visibility. Second, negotiation skills are
crucial when dealing with investors. Third, consistency in growth and revenue
projections is essential for attracting investor interest. Finally, the
determination and vision of the founders played a pivotal role in securing the
necessary investment and achieving success.
A timeline based on the journey of Ghar Soaps:
2019 – Sayyam and Sunny Jain form a unique family bond
through their parents' marriage.
Early 2020 – Sayyam launches Ghar Soaps, blending Ayurveda
with modern skincare.
2021 – Sayyam gains e-commerce experience with dropshipping
before focusing on skincare.
January 2023 – Ghar Soaps appears on Shark Tank India,
seeking ₹60 lakh for 2% equity.
January 2023 – Negotiations with investors result in a deal
for ₹60 lakh for 4% equity.
Post-Shark Tank (January 2023) – Website traffic surges,
generating ₹14 lakh in sales over two days.
October 2023 – Ghar Soaps grows to over 136,000 Instagram
followers.
FY 22-23 Q1 – Reports ₹1.5 crore in sales and ₹15 lakh in
profit.
2024 – Ghar Soaps continues to expand its reach and product
line.
