Biography of Rohan Rehani: Founder of Moonshine Meadery- Entrepreneur
Biography of Rohan Rehani
The story of Moonshine Meadery began in an unlikely place—a
flight. During a journey, co-founder Nitin Vishwas discovered an article about
London's first meadery. Intrigued by the concept of mead, which is a fermented
beverage made primarily from honey, he shared his findings with Rohan Rehani.
This newfound curiosity about an ancient drink ignited a passion that led them
to explore mead-making in a personal and hands-on way.
From Kitchen Experiments to Business Vision
What started as a simple experiment soon evolved into
something more significant. Nitin and Rohan began brewing mead in Rohan's
grandmother's kitchen, inviting friends and family to sample their creations.
The enthusiastic responses they received were overwhelming, fueling their
desire to turn their hobby into a legitimate business. After countless trials
and tasting sessions, they decided to establish Moonshine Meadery, aiming to
bring this age-old beverage to a contemporary audience.
Founding Asia's First Meadery
In 2018, Moonshine Meadery officially opened its doors,
marking a milestone as Asia's first meadery. Rohan and Nitin were determined to
revitalize the ancient tradition of mead-making, presenting it in a modern
light that resonates with today’s consumers. Their vision was to create a
diverse range of meads that cater to various palates, transforming the way
people perceive and enjoy this historic beverage.
Crafting Unique Meads
Moonshine’s approach to mead-making centers around quality
and innovation. They use 100% pure honey as the foundation of their beverages,
sourcing it from local beekeepers who share their commitment to sustainability
and quality. Rohan and Nitin emphasize the importance of using fresh,
high-quality ingredients, ensuring that each batch of mead reflects their
passion for the craft and their respect for traditional brewing methods.
The Art of Experimentation
What sets Moonshine Meadery apart is its relentless pursuit
of flavor innovation. Rohan and Nitin experiment with an array of ingredients,
from multi-floral honeys to exotic fruits like guavas and chillies. This
willingness to push the boundaries of traditional mead-making allows them to
create unique flavor profiles that delight the senses. Their creativity results
in meads that are not only delicious but also cater to a broad spectrum of
tastes, ensuring there’s something for everyone.
Positioning as a Craft Leader
In a market that has increasingly favored non-bitter
beverages, Moonshine Meadery has successfully carved out a niche for itself.
Their products are designed to be light and refreshing, making them an
appealing choice for consumers who prefer flavorful, sessionable drinks. By
emphasizing the craft and quality behind their meads, Rohan and Nitin have
established Moonshine as a dominant force in the burgeoning craft alcohol
sector.
Understanding the Production Process
The mead-making process at Moonshine involves meticulous
attention to detail. After sourcing the best honey, Rohan and Nitin mix it with
water, allowing it to ferment for ten to fourteen days. This fermentation
process is crucial, as it determines the flavor and quality of the final
product. Once fermentation is complete, the mead is filtered, carbonated, and
bottled, ready for consumers to enjoy. Their careful monitoring throughout the
process ensures that every bottle meets their high standards.
Commitment to Quality Assurance
Quality is paramount at Moonshine Meadery. Rohan and Nitin
work closely with local farmers and beekeepers to ensure that the ingredients
they use are fresh and of the highest quality. They believe in building strong
relationships with their suppliers, which helps guarantee the integrity of
their products. Additionally, their in-house quality control team conducts
rigorous testing to maintain consistency and quality across all batches of
mead.
The Shark Tank Experience
In an ambitious move to elevate their brand, Rohan and Nitin
presented Moonshine Meadery on Shark Tank India, seeking ₹80 lakhs in exchange
for a 0.5% equity stake. They showcased their unique product line and the
burgeoning potential of mead in the Indian market. Despite their compelling
pitch, they were unable to secure a deal from the sharks. However, the
experience provided invaluable exposure and insights into the world of
investment and entrepreneurship.
Post-Shark Tank Surge
The appearance on Shark Tank turned out to be a
transformative moment for Moonshine Meadery. Although they did not secure
funding, the visibility gained from the show significantly boosted their brand
awareness. Consumer interest surged, leading to an expanded customer base eager
to explore their meads. This newfound attention allowed them to strengthen
their market presence and connect with craft beverage enthusiasts across India.
Biography of Rohan Rehani: Founder of Moonshine Meadery- Entrepreneur/age/net worth/investor/Asia's first meadery/startup/Rohan Rehani/shark tank
Embracing the Cultural Shift
As consumers become more adventurous in their beverage
choices, Moonshine Meadery stands at the forefront of a cultural shift in
India. The growing popularity of craft drinks reflects a desire for unique,
high-quality alternatives to mainstream alcoholic beverages. Rohan and Nitin
are proud to play a role in this trend, introducing a beverage with deep
historical roots to a new generation eager to discover its flavors.
Building Community Connections
Community engagement is a core value for Moonshine Meadery.
By sourcing ingredients locally and partnering with beekeepers and farmers,
they not only enhance their product quality but also support the local economy.
This commitment fosters a sense of community and sustainability, allowing
consumers to connect with their meads on a deeper level, knowing they are
supporting local artisans.
Innovating for the Future
Looking ahead, Rohan and Nitin are dedicated to continuous
innovation within their product line. They plan to introduce seasonal and
limited-edition meads, keeping their offerings fresh and exciting. By regularly
experimenting with new ingredients and flavor combinations, they aim to
captivate existing customers while attracting new ones, ensuring Moonshine
Meadery remains a leader in the craft beverage market.
Expanding Horizons
As Moonshine Meadery continues to gain traction, Rohan and
Nitin are focused on expanding their reach both domestically and
internationally. They aim to bring their unique meads to craft beverage
aficionados around the globe, showcasing the rich flavors and traditions of
mead-making. Their goal is to make Moonshine a recognizable name in the global
craft beverage landscape.
A Vision for Craft Beverages
Rohan Rehani’s journey with Moonshine Meadery embodies the
spirit of innovation in the Indian beverage industry. With a commitment to
quality, creativity, and sustainability, he and Nitin are redefining how
consumers perceive mead. Their vision goes beyond creating delicious beverages;
they aspire to inspire a new generation of craft drink lovers who appreciate
the artistry behind every bottle of Moonshine mead.
A timeline based on the story of Moonshine Meadery:
2017: Nitin discovers mead on a flight, sparking interest.
2017: Nitin and Rohan start brewing mead in a kitchen.
2018: Moonshine Meadery officially opens as Asia's first
meadery.
2018-2020: Development of unique mead flavors using local
ingredients.
2021: Appearance on Shark Tank India; gains significant
exposure.
2021: Post-Shark Tank surge leads to expanded customer base.
2022: Focus on community engagement and local sourcing.
2023: Plans for seasonal and limited-edition meads
introduced.
2024: Aiming for international expansion of their product
line.
