Biography of Prateek Singh: Founder & CEO of Brevistay- Entrepreneur
Biography of Prateek Singh:
Prateek Singh is a dynamic entrepreneur and the co-founder
of Brevistay, a groundbreaking platform that redefines hotel bookings by
allowing customers to reserve accommodations on an hourly basis. His journey
from a technology enthusiast to a prominent leader in the hospitality sector
reflects his innovative spirit and dedication to improving the travel
experience.
The Spark of Inspiration
The inception of Brevistay traces back to a trip to Manali,
where Prateek and his friends encountered a common frustration: having to pay
for an entire hotel room despite only needing it for a few hours. This
experience prompted the trio to engage in discussions about the challenges
travelers face with traditional hotel booking systems. They quickly realized
that there was a significant gap in the market for flexible booking options,
particularly in India, which inspired them to explore potential solutions.
Identifying the Market Need
As Prateek delved deeper into research, he discovered that
hourly hotel bookings were not only popular in Western nations but also a
well-received concept among travelers looking for convenience and cost savings.
He recognized that Indian consumers, too, would benefit from a service that
allowed them to book accommodations for shorter durations. This realization
became the driving force behind Brevistay, aimed at providing a solution that
was both innovative and aligned with modern travel demands.
Founding Brevistay
In 2016, Prateek, along with his co-founders, officially
launched Brevistay. They started with a modest presence in just five cities but
quickly expanded their operations across India. Today, Brevistay boasts a
footprint in over 150 cities, managing an impressive portfolio of more than
60,000 rooms in 7,000 hotels. This rapid growth signifies the company’s
commitment to addressing the evolving needs of travelers in a competitive
market.
Flexible Booking Options
What sets Brevistay apart from traditional hotel booking
platforms is its unique offering of flexible stay durations. Customers can
choose to book rooms for as little as three hours, or extend their stay for six
or twelve hours, depending on their needs. This level of flexibility caters to
various scenarios, such as long layovers at airports, impromptu trips, or
simply the desire to rest without committing to a full night's stay. By
focusing on customer-centric solutions, Brevistay has transformed the way people
approach hotel bookings.
Financial Success
As of March 2023, Brevistay reported a significant annual
revenue of ₹5.7 crore (approximately $711,000). The company has also
successfully secured $381,000 in seed funding from the Indian Angel Network and
other investors. This financial support has been crucial in scaling operations,
enhancing technology, and marketing initiatives that further solidify
Brevistay’s position in the hospitality sector.
Prateek’s Background
Prateek’s journey began at Lucknow Public School, where he
laid the foundation for his academic pursuits. He then pursued a Bachelor of
Technology in Computer Science at Amity University. This educational background
equipped him with essential technical skills and a strong analytical mindset,
both of which proved invaluable as he navigated the challenges of launching and
managing a startup in a competitive landscape.
Biography of Prateek Singh: Founder & CEO of Brevistay- Entrepreneur/age/net worth/investor/startup/hourly hotel bookings/Brevistay story/Prateek Sing
Professional Journey
Before embarking on his entrepreneurial journey, Prateek
gained practical experience as a software engineer at Sopra Steria, where he
specialized in process improvement and technical consulting. His role involved
streamlining operations and enhancing efficiency, skills that he later applied
to optimize Brevistay’s internal processes and customer interactions. His
internships at Sopra India further enriched his understanding of the technology
landscape, preparing him for the multifaceted demands of leading a startup.
Leadership Role
As the CEO of Brevistay, Prateek plays a pivotal role in
defining the company’s strategic direction. He is responsible for creating the
company's roadmap, ensuring that all teams are aligned and working toward
common goals. Prateek oversees marketing strategies, manages partnerships, and
ensures compliance with legal regulations. His leadership style emphasizes
collaboration and open communication, fostering a company culture that values
innovation and teamwork.
Collaborative Leadership
Brevistay’s success can be attributed not only to Prateek’s
vision but also to the collaborative efforts of his co-founders. Alongside him
are Aditya Naithani (CMO), Nikhil Pathak (CTO), Shubham Agarwal (CFO), and
Avnish Kumar (COO). This diverse team brings together a wealth of experience
and expertise, allowing Brevistay to innovate continually and respond
effectively to market demands. Their combined efforts ensure that the company
remains agile and forward-thinking in an ever-evolving industry.
Engaging Marketing Strategies
Brevistay employs a range of creative marketing strategies
to engage customers and raise brand awareness. After their appearance on Shark
Tank India, the team embraced a playful approach to marketing by launching a
prank website called “shaadi-se-pehle.com.” This site was designed to look like
a real booking platform for love hotels but revealed itself as a prank during
the payment stage. This clever marketing stunt not only entertained users but
also served as a cautionary tale about online scams, further establishing
Brevistay’s commitment to consumer safety and education.
Growing Popularity
The prank website attracted significant traffic and
interest, demonstrating the effectiveness of engaging marketing in building
brand recognition. With over 1,500 visitors, many expressed interest in
collaborating with Brevistay. This unexpected outcome highlighted the
importance of creativity in marketing and showcased the potential for
businesses to connect with audiences in innovative ways.
Looking Ahead
Prateek Singh remains focused on Brevistay’s growth and
expansion. He is continually exploring new opportunities to enhance customer
experiences and introduce additional services. His vision extends beyond just
hotel bookings; he aims to reshape the travel experience by making it more
accessible and tailored to individual needs. Prateek's adaptability and
forward-thinking approach are key to navigating the challenges and
opportunities that lie ahead.
Conclusion: A Vision for the Future
Through Brevistay, Prateek Singh is not just changing how
people book hotel rooms; he is redefining the entire hospitality experience.
His journey is a testament to the power of recognizing a problem and pursuing
an innovative solution. As Brevistay continues to grow and evolve, Prateek’s
commitment to enhancing the travel experience remains at the forefront, paving
the way for future entrepreneurs and inspiring a new generation to think
creatively about challenges in their respective industries.
A timeline for Prateek Singh’s journey with Brevistay:
2016: Launched Brevistay after identifying the need for
hourly hotel bookings.
2016: Started with operations in five cities, focusing on
flexible stay durations.
2023: Expanded to over 150 cities with 60,000+ rooms in
7,000 hotels.
March 2023: Reported annual revenue of ₹5.7 crore ($711,000)
and secured $381,000 in seed funding.
2023: Featured on Shark Tank India, enhancing brand
visibility.
2024 and beyond: Continues to innovate and explore new
opportunities in hospitality.
