Biography of Piyush Kalra: Founder & CEO of Eyenic Eyewear- Entrepreneur
Biography of Piyush Kalra:
Piyush Kalra, a dynamic entrepreneur from Punjab, India,
founded Eyenic Eyewear with a vision to create affordable and stylish eyewear
for all. His journey began after earning a Bachelor’s degree in Mechanical
Engineering from Punjabi University. With a background in digital marketing,
Piyush was determined to carve out a niche in the eyewear industry.
Early Career and Experience
Before launching Eyenic, Piyush gained valuable experience
in the automotive sector, working for Eicher Trucks and Buses. His roles
included assistant manager and deputy manager, where he honed his skills in
marketing and product management. These experiences provided him with a solid
foundation in business operations and strategy.
Identifying a Market Need
Piyush recognized a significant gap in the eyewear market.
With around 35% of India's population requiring vision correction, he saw an
opportunity to cater to diverse customer needs. He aimed to make quality
eyewear accessible to everyone, offering unique styles and affordable prices
that would attract a wide audience.
The Birth of Eyenic
In 2017, Piyush officially launched Eyenic Eyewear, focusing
on crafting eyeglasses and sunglasses that are not only stylish but also
durable. Eyenic offers a variety of products, including designs specifically
for children and turban-friendly options, ensuring that they meet the
preferences of all demographics.
Rapid Growth and Expansion
Eyenic quickly gained traction, establishing over 300 retail
stores across five states in India. The brand sold approximately 125,000 units,
demonstrating a strong demand for its products. This growth positioned Eyenic
as a direct competitor to established brands like Lenskart, enhancing its
visibility in the eyewear market.
Commitment to Quality and Affordability
Piyush's vision was to ensure that Eyenic's eyewear remains
affordable without compromising on quality. The brand's offerings include
specialized features such as UV protection and blue light filtering, catering
to the modern consumer's health needs. This commitment has helped Eyenic build
a loyal customer base.
Biography of Piyush Kalra: Founder & CEO of Eyenic Eyewear- Entrepreneur/age/net worth/investor/startup/durable eyewear/Eyenic Eyewear story
Vision for the Future
As Eyenic continues to expand, Piyush remains focused on
making the brand a household name across India. His goal is to enhance customer
experience and product range, ensuring that Eyenic remains relevant in a
fast-evolving market. He believes that every individual should have access to
stylish and functional eyewear.
Challenges and Resilience
Despite the challenges of starting a new business in a
competitive industry, Piyush's resilience and strategic planning have propelled
Eyenic forward. His experience in marketing and understanding of consumer needs
have been crucial in navigating the ups and downs of entrepreneurship.
A Public Platform
Eyenic’s appearance on Shark Tank India was a significant
milestone for the brand, although Piyush did not secure an investment. This
exposure further enhanced brand visibility and provided valuable feedback from
industry experts, helping him refine his business strategy.
Inspiring the Next Generation
Piyush Kalra serves as an inspiration for young
entrepreneurs, demonstrating that with passion, perseverance, and a clear
vision, it is possible to make a mark in any industry. Through Eyenic Eyewear,
he aims to empower others, making quality eyewear accessible and encouraging
future innovators in the Indian market.
A timeline based on Piyush Kalra's journey with Eyenic
Eyewear:
Education - Earns a Bachelor’s degree in Mechanical
Engineering from Punjabi University.
Early Career - Works in the automotive sector at Eicher
Trucks and Buses, gaining experience in marketing and product management.
Market Insight - Identifies a gap in the eyewear market for
affordable and stylish options for vision correction.
2017 - Officially launches Eyenic Eyewear, focusing on
stylish and durable eyewear for diverse demographics.
Rapid Growth - Establishes over 300 retail stores across
five states in India, selling approximately 125,000 units.
Quality Commitment - Ensures Eyenic’s products include
features like UV protection and blue light filtering, maintaining
affordability.
Future Vision - Aims to make Eyenic a household name in
India, enhancing customer experience and product range.
Challenges Faced - Navigates the competitive eyewear
industry with resilience and strategic planning.
Shark Tank Appearance - Gains significant exposure on Shark
Tank India, receiving valuable feedback despite not securing an investment.
Inspiration for Entrepreneurs - Acts as a role model for
young innovators, promoting accessibility in eyewear and entrepreneurial
spirit.
