Biography of Oshina Hans: Founder & CEO of Modern Myth- Entrepreneur
Biography of Oshina Hans:
Oshina Hans's journey into the world of fashion began with a
passion for creativity and entrepreneurship. At just 25, she co-founded Modern
Myth, an e-commerce label specializing in handcrafted vegan bags, alongside her
partner Saurabh Tokas. Starting with just four artisans in a small workshop in
Delhi, their vision was clear: to offer stylish and functional bags that
resonate with modern consumers.
Academic Foundations
Oshina's educational background played a significant role in
shaping her career. She graduated from the National Institute of Fashion
Technology (NIFT) with a degree in Textile Design, earning the prestigious Most
Meritorious Student Award. This foundation gave her the skills and confidence
to explore her passion for design, which she later realized could be better
expressed outside the confines of traditional employment.
The Leap of Faith
After gaining valuable experience working as a designer for
both domestic and international markets, Oshina recognized that her creative
ideas were often stifled by the limitations of her job. Inspired by her
mother’s encouragement, she decided to leave her secure 9-to-5 job and take a
bold leap into entrepreneurship. This decision marked the beginning of a
transformative journey filled with challenges and opportunities.
Overcoming Challenges
The initial phase of starting Modern Myth was not without
its hurdles. Oshina and Saurabh faced numerous rejections while searching for
manufacturing units willing to collaborate on their designs. However, they
persevered, ultimately setting up their own in-house manufacturing unit within
three months. This experience taught them valuable lessons in labor management,
sourcing materials, and the importance of financial planning.
Launching the Brand
With their manufacturing unit in place, Modern Myth
officially launched, offering unique bags that combined modern aesthetics with
functionality. Oshina’s design process involves extensive research, creating
digital prototypes, and working closely with her head craftsman to ensure each
product reflects their high standards. Their dedication to craftsmanship soon
began to pay off.
Unexpected Success
After a slow start, Modern Myth experienced a surge in
popularity when their products became best-sellers on major e-commerce
platforms like Nykaa, Amazon, and Flipkart. With an impressive average customer
rating of 4 stars and above, the brand quickly gained traction in the
competitive market. This newfound success allowed them to expand their reach
and explore different sales channels.
Celebrity Endorsements
Modern Myth's bags caught the attention of Bollywood
celebrities and influencers, which significantly boosted the brand's
visibility. Notable figures like Abhishek Banerjee and Sanaya Irani have been
seen sporting the bags, helping to solidify Modern Myth's reputation as a
trendy and desirable accessory. These endorsements have played a crucial role
in attracting a wider customer base.
Commitment to Craftsmanship
As of 2021, Modern Myth proudly employs 21 migrant
craftsmen, providing them with stable jobs, accommodation, and food. This
commitment aligns with their belief in the 'Make In India' ideology and
highlights their dedication to giving back to the community. By supporting
local artisans, Oshina and Saurabh are fostering a sustainable business model
that prioritizes social responsibility.
A Cruelty-Free Ethos
Recognizing the ethical concerns surrounding the leather
industry, the founders chose to keep Modern Myth cruelty-free from the
beginning. As animal lovers and welfare advocates, they believe in creating
fashion without compromising the well-being of animals. Their commitment to
vegan materials resonates with an increasingly conscious consumer base seeking
ethical fashion options.
Biography of Oshina Hans: Founder & CEO of Modern Myth- Entrepreneur/age/net worth/investor/Modern Myth story/Oshina Hans story/startup
Advocating for Change
Modern Myth has utilized its platform to address important
social issues, hosting over 50 Instagram live sessions with celebrities. These
discussions have raised awareness about vegan fashion, mental health, LGBTQI
rights, and the challenges faced by migrant workers during the pandemic. By
amplifying these voices, Oshina and Saurabh have turned their brand into a
platform for meaningful conversations.
Navigating the Pandemic
During the COVID-19 pandemic, Modern Myth stepped up to
assist families in need by sharing SOS requests and facilitating access to
resources. This initiative showcased their commitment to community support
during challenging times. The brand’s responsiveness to social needs further
strengthened its bond with customers, who value compassion and activism in the
brands they support.
Quality as a Cornerstone
Oshina emphasizes that product quality is crucial for
establishing trust between the brand and its consumers. By continuously
evolving based on customer feedback, Modern Myth has built a reputation for
delivering high-quality products that meet customer expectations. This
customer-centric approach has been instrumental in driving the company’s
growth.
Staying Self-Funded
Despite the rapid growth and interest from investors, Oshina
and Saurabh have chosen to remain self-funded for the time being. They prefer
to reinvest their earnings back into the business rather than dilute their
equity. This decision reflects their commitment to maintaining control over
their vision and ensuring the brand's integrity as it scales.
Future Aspirations
With a steady rise in sales, Modern Myth has ambitious plans
for the future. The brand aims to expand its online presence in the home
furnishing and lifestyle product sectors while exploring opportunities in
international markets. This growth strategy signals their readiness to evolve
and meet the diverse needs of consumers both domestically and globally.
A Legacy in the Making
Oshina Hans's story is one of passion, resilience, and
innovation. Through Modern Myth, she and Saurabh Tokas are not just creating
bags; they are building a brand that embodies ethical fashion, community
support, and a commitment to quality. As they continue to grow, their journey
inspires aspiring entrepreneurs to pursue their dreams while making a positive
impact on the world around them.
A timeline for Oshina Hans’s journey with Modern Myth:
2018: Oshina graduates from NIFT, earning the Most
Meritorious Student Award.
2019: Co-founds Modern Myth with partner Saurabh Tokas,
starting with four artisans in Delhi.
2019: Leaves her 9-to-5 job to pursue entrepreneurship,
inspired by her mother.
2020: Establishes an in-house manufacturing unit after
overcoming initial challenges.
2020: Launches Modern Myth, offering unique handcrafted
vegan bags.
2021: Achieves success on e-commerce platforms like Nykaa,
Amazon, and Flipkart.
2021: Employs 21 migrant craftsmen, promoting the 'Make In
India' initiative.
2021: Modern Myth becomes popular among celebrities,
boosting brand visibility.
2021: Hosts over 50 Instagram live sessions addressing
social issues and advocacy.
2022: Supports families during the COVID-19 pandemic through
community initiatives.
2024: Plans to expand into home furnishing and lifestyle
products, eyeing international markets.
