Biography of Nitin Vinod Kalra: Founder and CEO of Let's Try- Entrepreneur
Journey of Nitin Vinod Kalra
Nitin Vinod Kalra, also known as NV, is an inspiring
entrepreneur and the founder of "Let's Try," a brand that specializes
in healthy snacks. With a diverse background that includes stints at major
companies like ITC, PepsiCo, and Raymonds, Nitin has combined his corporate
experience with his passion for wellness to create something unique in the food
industry.
From Education to Entrepreneurship
Nitin’s academic journey began at Satyawati College in Delhi
University, where he earned a bachelor's degree in Business and Commerce. He
furthered his education with a part-time PGDM in Marketing, which equipped him
with the skills necessary to navigate the competitive business landscape. His
education laid a strong foundation for his future endeavors in the corporate
world and eventually in his own business.
Building a Professional Career
Before launching "Let's Try," Nitin held several
key positions in various companies. He served as the India Head for Agrocorp
International and later became the National Head for Modern Trade and
E-commerce at Sresta Natural Bioproducts. His experience in managing large
accounts and retail operations provided him with valuable insights into the
market, which he later applied to his own brand.
The Birth of "Let's Try"
In January 2022, Nitin founded "Let's Try" with
the vision of creating healthy and tasty snacks made from high-quality
ingredients. The brand emphasizes using minimal to no artificial additives or
preservatives, making it a great choice for health-conscious consumers. Nitin's
aim was to offer delicious options that align with a healthier lifestyle.
The Shark Tank Experience
"Let's Try" gained significant visibility after
appearing on Shark Tank India. Nitin's original ask was ₹45 lakhs for 2%
equity, but after negotiations, he secured ₹45 lakhs for 12% equity from
investors Anupam Mittal and Aman Gupta. This pivotal moment not only provided
essential funding but also helped elevate the brand's profile.
Biography of Nitin Vinod Kalra: Founder and CEO of Let's Try- Entrepreneur/age/net worth/investor/healthy snacks without artificial additives
Post-Shark Tank Growth
Following its appearance on Shark Tank, "Let's
Try" experienced remarkable growth. The company expanded its manufacturing
unit from a modest 100 square feet to an impressive 40,000 square feet. This
expansion was crucial in increasing production capacity to meet the growing
demand for their snacks.
Rising Valuation
As a result of its success on Shark Tank and the subsequent
expansion, "Let's Try" saw its valuation soar to ₹60 crores. This
increase in valuation reflects the brand's strong market presence and the
positive reception of its products among consumers.
Commitment to Quality
Nitin's commitment to quality remains at the forefront of
"Let's Try." The brand prides itself on sourcing the best ingredients
and ensuring that its snacks are both nutritious and enjoyable. By avoiding
artificial ingredients, "Let's Try" resonates with a growing audience
that prioritizes health in their dietary choices.
A Multifaceted Entrepreneur
In addition to being a successful business owner, Nitin is
also an accomplished rifle shooter, ranking 24th in India in 2019. This
dedication to both sports and entrepreneurship showcases his ability to balance
multiple passions and excel in various fields.
Looking Ahead
With a solid foundation and a growing brand, Nitin Vinod
Kalra is poised to take "Let's Try" even further. His vision for the
company aligns with current trends in health and wellness, and as he continues
to innovate, "Let's Try" is set to become a household name in the
snack industry. Nitin's journey serves as a reminder of the power of
perseverance and the importance of following one’s passion.
Timeline for the Journey of Nitin Vinod Kalra and
"Let's Try"
2005: Nitin graduates with a bachelor's degree in Business
and Commerce from Satyawati College, Delhi University.
2007-2010: Nitin pursues a part-time PGDM in Marketing.
2010-2018: Nitin holds key positions at ITC, PepsiCo, and
Raymonds, gaining valuable market insights.
January 2022: Nitin founds "Let's Try," focusing
on healthy snacks without artificial additives.
June 2022: "Let's Try" appears on Shark Tank
India, securing ₹45 lakhs for 12% equity.
July 2022: Post-Shark Tank, the manufacturing unit expands
from 100 to 40,000 square feet.
November 2022: The brand's valuation reaches ₹60 crores due
to increased market presence.
2019: Nitin ranks 24th in India as a rifle shooter,
showcasing his multifaceted talents.
2024: Nitin continues to innovate, aiming to establish
"Let's Try" as a household name in healthy snacks.
