Biography of Niti Singhal: Founder & CEO of Twee In One- Entrepreneur
Journey of Niti Singhal:
Early Beginnings
Niti Singhal’s journey into the world of fashion began in
India, where her fascination with design and textiles blossomed from a young
age. After completing her education in fashion design at Istituto Marangoni in
Milan, a prestigious institution known for its rigorous curriculum, she
immersed herself in the industry. Niti gained invaluable experience working
with renowned Italian fashion houses, where she honed her skills in various
aspects of design, including embroidery and fabric selection. This phase of her
career laid the groundwork for her future endeavors, instilling in her a deep
appreciation for quality craftsmanship and innovative design.
The Concept of Versatility
While working in Italy, Niti faced a common yet challenging
problem: limited luggage space during her travels. Each time she prepared for a
trip, she was struck by the idea that clothing could be more versatile. She
envisioned a line of apparel that would allow individuals to maximize their
wardrobe options without needing to carry multiple outfits. This epiphany led
her to the concept of reversible and convertible clothing, a revolutionary
approach that not only addresses practical concerns but also enhances personal
style. Niti believed that fashion should be both functional and expressive, and
this philosophy would become the cornerstone of her brand.
Returning to India
In 2017, Niti made the bold decision to return to India,
motivated by her desire to bring her innovative vision to life. With a clear
goal in mind, she dedicated six months to developing Twee In One. During this
period, she meticulously planned her brand, researched the market, and designed
her first collection. Starting with her personal savings and a small financial
boost from her father, she launched the company with an initial investment of
₹8 lakhs. This journey was not without its challenges, but Niti’s determination
and passion propelled her forward.
The Brand's Mission
Twee In One quickly established itself as a brand with a
clear mission: to provide stylish, versatile clothing that adapts to various
settings. Each piece is designed to be reversible or convertible, offering
multiple styling options within a single garment. Niti’s creations cater to the
modern lifestyle, enabling wearers to transition seamlessly from day to night,
from casual outings to formal events. This innovative approach not only
maximizes wardrobe space but also encourages consumers to embrace a more
minimalist and thoughtful way of dressing.
Embracing Sustainability
A core tenet of Niti's vision for Twee In One is
sustainability. Recognizing the environmental impact of the fashion industry,
she is committed to promoting a “Less is more” philosophy. By creating
versatile clothing that serves multiple purposes, she aims to reduce
consumerism and waste. Niti prioritizes the use of organic fabrics and
implements practices that minimize waste during the production process. This
commitment to sustainability not only appeals to environmentally conscious
consumers but also sets Twee In One apart in a crowded market.
Creative Inspiration
Niti’s creative process is fueled by her belief that
inspiration can strike at any moment. Whether she’s on a plane, enjoying a meal
at a café, or even dreaming at night, ideas come to her spontaneously. To
channel this creativity effectively, she often starts her design process by
creating mood boards. These visual collages help her organize her thoughts and
set a clear direction for her collections. This blend of spontaneity and
structure allows Niti to explore innovative designs while staying true to her
brand’s core values.
Challenges in Design
As she developed Twee In One, Niti faced numerous
challenges, particularly in perfecting the fit and functionality of her
garments. Designing reversible clothing requires careful attention to detail to
ensure that both sides of a piece are equally appealing and comfortable. Niti
invested considerable time in research and development, conducting fittings and
tests to achieve the right balance of style and practicality. This commitment
to quality is evident in every piece, as she strives to create clothing that
not only looks good but feels good to wear.
Gaining Recognition
Twee In One’s unique offerings did not go unnoticed. Niti
showcased her collections at several prestigious fashion events, including
India Fashion Week and the International Fashion Showcase in London. Her
innovative designs and commitment to sustainability earned her recognition,
culminating in being named the ‘Most Inspirational Designer’ at the London
showcase. These accolades helped elevate the brand’s profile and attracted
attention from fashion enthusiasts and industry professionals alike.
Biography of Niti Singhal: Founder & CEO of Twee In One- Entrepreneur/age/net worth/investor/startup/clothing brand/startup/shark tank/Twee In One
Shark Tank India Experience
In an effort to gain further exposure, Niti participated in
Shark Tank India, where she pitched her brand to a panel of investors. Although
she didn’t secure funding during the show, her appearance significantly boosted
Twee In One’s visibility. The presentation highlighted her passion and
dedication, resonating with viewers and potential customers. Following the
episode, the brand experienced a surge in social media engagement and interest,
demonstrating the power of media in shaping public perception.
Public Reactions
The episode of Shark Tank India generated considerable buzz,
especially when investor Ashneer Grover expressed strong opinions about her
product. The conversation intensified when his wife was later spotted wearing a
Twee In One dress, igniting discussions on social media. This unexpected
endorsement further amplified the brand’s reach and highlighted the growing
interest in Niti’s innovative designs. The public’s enthusiastic response not
only validated her concept but also opened doors to new opportunities.
The Growth of Twee In One
From its humble beginnings, Twee In One has evolved into a
recognized name in the fashion industry. Within three years, the brand achieved
impressive revenue growth, generating around ₹45 lakhs. This success reflects
the increasing demand for versatile and sustainable fashion. Niti’s ability to
connect with her audience and address their needs has played a crucial role in
this growth, positioning Twee In One as a go-to choice for modern consumers
seeking stylish, multifunctional clothing.
Looking Ahead
Niti Singhal envisions a future where Twee In One continues
to innovate and inspire. Her goal extends beyond mere profitability; she aims
to revolutionize how people think about fashion and their wardrobes. By
promoting the idea of multifunctional clothing, she encourages consumers to
embrace sustainability and mindfulness in their fashion choices. Niti believes
that purposeful design can lead to a more thoughtful approach to dressing,
making a lasting impact on the industry.
Conclusion
Niti’s journey with Twee In One is a testament to her
creativity, resilience, and commitment to meaningful fashion. With her focus on
versatility and sustainability, she is not just creating clothing but also
fostering a movement towards a more responsible and innovative fashion
industry. As she continues to push boundaries and challenge norms, Niti Singhal
is poised to leave an indelible mark on the world of fashion, inspiring others
to rethink their approach to style and consumption.
A timeline of Niti Singhal’s journey in fashion:
1990s: Born in India, develops a fascination for design and
textiles.
2015: Completes fashion design education at Istituto
Marangoni, Milan.
2016: Gains experience with renowned Italian fashion houses,
focusing on embroidery and fabric.
2017: Returns to India and begins developing Twee In One, a
versatile clothing brand.
2018: Launches Twee In One with an initial investment of ₹8
lakhs, promoting reversible and convertible apparel.
2019: Introduces a sustainable approach, using organic
fabrics and minimizing waste.
2020: Gains recognition at fashion events, including India
Fashion Week and the International Fashion Showcase in London.
2021: Participates in Shark Tank India, boosting brand
visibility despite not securing funding.
2022: Experiences significant revenue growth, generating ₹45
lakhs within three years.
2024: Aims to revolutionize fashion with multifunctional
clothing and promote sustainability in the industry
