Biography of Muskaan Sancheti: Founder of The State Plate- Entrepreneur
Biography of Muskaan Sancheti:
The Early Years: Muskaan Sancheti's Foundation
Muskaan Sancheti began her educational journey at Christ
University in Bangalore, where she completed her higher secondary education
with impressive marks. She then moved on to Shri Ram College of Commerce
(SRCC), where she earned her Bachelor of Commerce (Honours) degree from 2017 to
2020. During these formative years, she developed a strong interest in
business, fueled by watching her father’s entrepreneurial journey and engaging
in various projects alongside her peers.
A Passion for Food: The Inspiration Behind The State Plate
The idea for The State Plate emerged from a common
frustration: the difficulty in finding authentic regional food products.
Muskaan and her co-founder, Raghav Jhawar, realized that many people, including
themselves, wanted to enjoy traditional foods from their home states but
struggled to find reliable sources. This insight sparked their vision to create
an online platform dedicated to delivering genuine Indian regional food
directly to consumers.
Building The State Plate
In July 2020, Muskaan co-founded The State Plate in
Bengaluru, positioning it as a one-stop destination for regional ethnic Indian
cuisine. With a focus on authenticity, the platform aimed to connect customers
with a wide variety of local food products. Muskaan’s dedication to this
mission was evident as she worked tirelessly to build a brand that would
resonate with consumers seeking quality and tradition.
Funding the Vision
To fuel the growth of The State Plate, Muskaan successfully
raised institutional capital from Antler India. This funding was crucial in
scaling the business, which quickly gained traction. The company later appeared
on Shark Tank India, where Peyush Bansal, the CEO of Lenskart, invested in The
State Plate, recognizing its potential to fill a gap in the market. This
partnership further validated their business model and propelled their growth.
Biography of Muskaan Sancheti: Founder of The State Plate- Entrepreneur/age/net worth/investor/authentic regional food/startup/The State Plate story
Rapid Growth and Milestones
Under Muskaan’s leadership, The State Plate achieved
remarkable success, surpassing $1 million in annual recurring revenue and
serving over 100,000 customers. This growth showcased not only the demand for
authentic regional foods but also Muskaan’s ability to navigate the challenges
of a startup environment. Her commitment to excellence and customer
satisfaction played a key role in the company’s achievements.
Acquisition and New Beginnings
In a significant turn of events, The State Plate was
acquired by JustMyRoots, a company that shares a similar vision for delivering
authentic food products. Despite the acquisition, Muskaan and her team
continued to manage the business, integrating their operations with JustMyRoots
to reach even more customers. This partnership opened new doors for innovation
and expansion in the regional food market.
Balancing Work and Health
Muskaan’s journey as an entrepreneur has taught her the
importance of maintaining a healthy work-life balance. Initially, she and her
team worked tirelessly without a clear distinction between work and personal
time. However, she recognized the need for boundaries and began setting strict
work hours to prioritize her health and personal life. This shift not only
improved her well-being but also enhanced her productivity.
A Focus on Self-Care
Alongside her professional responsibilities, Muskaan has
become proactive about her health. She incorporates regular workouts into her
routine, enjoying activities like swimming that help her de-stress. By
emphasizing self-care, she ensures that she remains energized and focused,
enabling her to tackle the demands of running a successful business.
Cultivating a Feedback Culture
As a founder, Muskaan understands the challenges of
receiving honest feedback from her team. To foster a culture of open
communication, she relies on her co-founder, Raghav, for direct and
constructive criticism. They conduct monthly review sessions to facilitate
two-way feedback, allowing the team to discuss areas for improvement and share
insights that contribute to the company’s growth.
Reflecting on Experiences
Muskaan believes in the power of introspection. She often
takes time to reflect on her experiences and assess what could have been done
differently in various situations. This practice helps her learn from past
challenges and adapt her strategies moving forward, ensuring that she and her
team continue to grow and improve over time.
The Journey of Discovery
Muskaan’s journey with The State Plate is also a story of
discovering a market need. After experiencing the hassle of sourcing authentic
regional foods, she and Raghav realized that many others shared this struggle.
This realization led them to create a solution that not only satisfied their
own cravings but also filled a significant gap in the market for consumers
looking for quality regional products.
Looking Ahead: Future Aspirations
With The State Plate now part of JustMyRoots, Muskaan is
excited about the future. She aims to leverage the resources and network of her
new partner to expand the platform’s offerings and reach even more customers
across India. Her passion for regional cuisine and commitment to quality remain
at the forefront as she continues to innovate and enhance the culinary
experience for everyone.
A timeline based on Muskaan Sancheti's journey with The
State Plate:
2017-2020: Completed Bachelor of Commerce at SRCC, sparking
interest in business.
July 2020: Co-founded The State Plate in Bengaluru to
provide authentic regional food.
2020: Secured funding from Antler India to scale the
business.
2021: Featured on Shark Tank India, receiving investment
from Peyush Bansal.
2022: Surpassed $1 million in annual recurring revenue and
served over 100,000 customers.
2023: Acquired by JustMyRoots, continuing to manage
operations and expand offerings.
2023: Established a focus on work-life balance and self-care
for better productivity.
2023: Fostered a feedback culture within the team for
continuous improvement.
2024: Aims to leverage partnership with JustMyRoots to
enhance product offerings.
