Biography of Madhur Rathi: Founder and CEO of Econiture- Entrepreneur
Biography of Madhur Rathi
Madhur Rathi and His Background
Madhur Rathi, the CEO and co-founder of Recycle Bell Private
Limited, has a strong background in engineering and business management. He
graduated with a Bachelor of Engineering in Industrial Engineering from
Ramdeobaba College of Engineering and Management. Later, he pursued an MBA in
Operations Management at Welingkar Institute of Management. With over eight
years of experience in the waste management industry, Madhur has dedicated
himself to creating sustainable solutions, especially in the area of dry waste
management.
Starting Recycle Bell: A Vision for Waste Management
Madhur’s entrepreneurial journey began with his passion for
waste management. He founded Recycle Bell Private Limited (REBELL) in Amravati,
a tier-2 city in India, with the vision of tackling dry waste effectively.
REBELL focuses on transforming recyclable materials into useful resources,
avoiding the traditional waste disposal method where everything ends up in
landfills or incinerators. His company aims to create a circular economy,
ensuring that waste materials are reused and recycled rather than discarded.
The Concept of Circular Economy
In the linear economy model, waste is often treated as
something that cannot be reused and ends up polluting the environment. Madhur
and his team, however, believe in a circular economy, where waste is seen as a
resource. Their approach involves collecting, segregating, and recycling dry
waste, ensuring that materials can be reused again and again. This not only
helps reduce the waste that ends up in landfills but also promotes
sustainability and environmental responsibility.
Introducing Econiture: Eco-friendly Furniture from Recycled
Plastic
One of the key initiatives launched by REBELL is
“Econiture,” a brand that produces eco-friendly furniture made from 100%
recycled plastic. Econiture transforms plastic waste, specifically
post-consumer plastic, into durable and sustainable furniture pieces. The idea
came from Madhur’s passion for both sustainability and innovation. Econiture
aims to tackle the global plastic problem by creating practical solutions that
benefit both people and the planet.
The Eco-friendly
Manufacturing Process
The furniture produced under the Econiture brand is made
from recycled plastic lumber. This material is sourced from discarded plastic
waste, which is processed without adding any harmful chemicals or color
pigments. The result is a clean, non-toxic product that is free from metallic
inclusions. This manufacturing process ensures that no new resources are
depleted, and the final product is entirely recyclable, even after years of
use.
Sustainability:
Reducing Plastic and Saving Resources
Econiture’s commitment to sustainability goes beyond just
reducing plastic waste. By using recycled plastic, the company helps decrease
deforestation, as it reduces the need for wood-based materials. Additionally,
their process saves natural resources, such as water and energy, making their
furniture both eco-friendly and cost-effective. By choosing recycled plastic,
Econiture provides an alternative to traditional materials, contributing to a
healthier environment.
Biography of Madhur Rathi: Founder and CEO of Econiture- Entrepreneur/age/net worth/investor.startup/shark tank/Econiture story/furniture 100% plastic
Creating Versatile and Affordable Furniture
Econiture’s furniture is designed to be not only sustainable
but also versatile and affordable. The recycled plastic lumber used to make the
furniture is durable, lightweight, and weather-resistant, making it suitable
for both indoor and outdoor use. Whether it's benches, chairs, or tables, each
piece is crafted with the intention of offering long-lasting solutions for
homes, gardens, and public spaces.
From Idea to Business: The Spark Behind Econiture
The journey of Econiture began with the founders’ desire to
make a positive environmental impact. Growing up close to nature, they were
deeply aware of the environmental issues caused by plastic waste. Madhur’s MBA
experience provided him with the necessary insights to create a business that
could address these challenges. Together with his team, they launched Econiture
to not only recycle plastic waste but to turn it into something useful and
beautiful.
The Investment Pitch: Seeking Support
Madhur and his team took their idea to the next level by
seeking investment to expand their efforts. They pitched the concept of
Econiture on a platform, asking for ₹50 lakhs in exchange for an 8% equity
stake in the company. Although they did not receive investment from the sharks,
the pitch highlighted the potential of Econiture as a forward-thinking,
sustainable business in the growing market for eco-friendly products.
The Future of Waste Management and Eco-friendly Solutions
Looking ahead, Madhur and the team at REBELL remain
committed to solving the plastic waste problem. With the growing demand for
sustainable products, the future of Econiture looks bright. Their dedication to
circular economy practices, recycling, and eco-friendly furniture positions
them to play a significant role in the future of waste management. By
continuing to innovate and educate others about the benefits of recycling,
Madhur hopes to create a world where waste is seen not as a burden, but as a valuable
resource.
A timeline of Madhur Rathi and Recycle Bell's journey:
2010-2014 – Madhur Rathi graduates with a Bachelor of
Engineering in Industrial Engineering from Ramdeobaba College of Engineering
and Management and later an MBA in Operations Management from Welingkar
Institute of Management.
2018 – Recycle Bell Private Limited (REBELL) is founded in
Amravati, India, with the vision of tackling dry waste and promoting a circular
economy.
2019 – REBELL launches its initiative Econiture, creating
eco-friendly furniture made from 100% recycled plastic, contributing to
reducing plastic waste.
2020 – Econiture introduces furniture made from recycled
plastic lumber, focusing on sustainability by avoiding harmful chemicals and
color pigments.
2021 – REBELL’s Econiture becomes widely recognized for its
affordable, durable, and versatile eco-friendly furniture, suited for indoor
and outdoor use.
2023 – Madhur pitches the Econiture concept on a popular
platform, seeking ₹50 lakh for 8% equity, but does not receive investment from
the investors.
2024 and beyond – Madhur and his team remain focused on
growing Econiture and promoting a circular economy, aiming to expand their
impact in the waste management and eco-friendly furniture sector.
