Biography of Lokendra Tomar: Founder & Director of Diabexy- Entrepreneur
Biography of Lokendra Tomar:
Lokendra Tomar, the founder and director of Diabexy,
embarked on his entrepreneurial journey after realizing the profound impact
nutrition has on managing health, especially conditions like diabetes. Coming
from a background in pharmaceuticals, Lokendra saw the potential of food and
supplements to transform health and wellness. This vision led him to start
Diabexy in 2016, a company focused on creating diabetic-friendly food products
and spreading awareness about managing diabetes through nutrition.
A Mission for Health and Wellness
Diabexy’s core mission is to provide innovative food
products and supplements designed to help people manage their diabetes while
still enjoying delicious meals. Lokendra’s journey was driven by a desire to
empower others with the knowledge and tools to lead healthier lives. He shares
his expertise on various platforms, including his website, YouTube channel, and
Facebook, reaching a global audience and inspiring people to take control of
their health.
Diabexy’s Vision: A Diabetes-Free World
The ultimate goal of Diabexy is ambitious—Lokendra aims to
help eradicate diabetes, much like polio. To achieve this, Diabexy offers not
just products but also education. Their YouTube channel has become the largest
educational platform for diabetes in India, providing essential information to
help people manage and even reverse the condition. The company’s vision is to
create a world where diabetes is no longer a major health concern, and healthy
living becomes the norm.
Diabexy’s Product Line
Diabexy manufactures a wide range of food items that cater
to diabetics and health-conscious individuals. These products include flour,
cookies, sweeteners, and both sweet and savory snacks, all designed with a low
glycemic index to help control blood sugar levels. The company is proud to be
India’s largest manufacturer of low glycemic load food products, offering daily
essentials that help people maintain a balanced and healthy diet while managing
diabetes.
The Role of Revertiz Diabetes Reversal Clinic
As part of their holistic approach to diabetes management,
Diabexy also runs the Revertiz Diabetes Reversal Clinic. This clinic brings
together medical professionals, dieticians, fitness trainers, and diet experts
like Lokendra Tomar himself to help people not only manage but potentially
reverse their diabetes. The clinic’s integrated approach focuses on both diet
and exercise, empowering individuals to take control of their health in a
sustainable way.
Lokendra Tomar:
Author and Educator
In addition to his work at Diabexy, Lokendra is also an
author. His book, New Theory of Diabetes, has gained popularity among
diabetics, offering valuable insights into managing the disease. Through his
writing and educational efforts, Lokendra aims to spread the message of better
health and wellness, particularly for those affected by diabetes. His expertise
continues to resonate with many people seeking ways to improve their quality of
life.
Biography of Lokendra Tomar: Founder & Director of Diabexy- Entrepreneur/ age/net worth/investor/startup/diabetic-friendly food products/Lokendra T
Diabexy’s Shark Tank India Journey
In 2023, Lokendra and his co-founder, Nishu Tomar, appeared
on Shark Tank India to pitch their business. They sought an investment of ₹1.5
crore for a 1% equity stake in their company, valuing it at ₹150 crore. Despite
a strong pitch and the sharks showing interest in their mission, they chose to
turn down an offer from the investors, who were willing to offer ₹1.5 crore for
20% equity. Lokendra felt the valuation was too low and was confident that the
company would reach its target of ₹100 crore on its own terms.
Facing the Challenge of High Product Costs
One of the main challenges Diabexy faces is the high cost of
their products. For instance, their specialized flour is priced at ₹500 per
kilogram, which can be expensive for the average consumer. During the Shark
Tank pitch, investor Anupam Mittal pointed out this challenge, noting that the
high price could limit the company’s market reach. Despite this concern,
Diabexy’s founders remained committed to the quality and nutritional value of
their products, which are designed specifically for people with diabetes.
Diabexy’s Changing Product Focus
When Diabexy first launched, they focused on keto products,
such as keto flour, cookies, and other diet-specific items. However, with the
decreasing popularity of the keto diet, the company adjusted its strategy. Keto
products used to contribute 50% of their sales, but as consumer demand shifted,
Diabexy pivoted to emphasize low glycemic food products, which became the core
of their offerings. This adaptability allowed them to maintain a strong
presence in the diabetic food market.
Customer Base and Repeat Business
Diabexy has grown rapidly since its inception, attracting over 3.5 lakh customers. The company has established a solid base of repeat customers, with approximately 70% of their customers returning for more products. This loyal customer base speaks to the effectiveness of their products and the trust people have in the brand. With a team of 40 employees, Diabexy is continuing to expand its reach and impact, delivering diabetic-friendly foods that meet the needs of its customers.
Rejecting the Offer: A Stand for the Company’s Value
Despite the sharks offering ₹1.5 crore for 20% equity,
Lokendra and Nishu Tomar decided to decline the deal. They felt that the
proposed equity was too high for the investment offered and that the company’s
valuation would soon rise significantly. Lokendra expressed confidence that
they would reach a ₹100 crore valuation on their own, stating that they would
come back for a deal once they had proven the value of their business. This
decision reflected their belief in the future growth of Diabexy and their commitment
to maintaining control over the company’s direction.
Diabexy’s Unique Approach to Food for Diabetics
What sets Diabexy apart from other brands is their focus on
providing food that is both healthy and delicious for people with diabetes. By
using low glycemic ingredients, such as oligo fructose, a fiber-based
sweetener, Diabexy ensures that their products are safe for diabetics while
still being enjoyable to eat. Their offerings include a range of food items
like cookies, flour, and snacks, making it easier for diabetics to stick to a
healthy diet without feeling deprived.
Looking Forward: Diabexy’s Growth and Vision
As Diabexy looks to the future, the company is focused on
expanding its reach and continuing to innovate in the diabetic food market.
With a strong customer base, a growing range of products, and a mission to
eliminate diabetes from India, Diabexy is poised for long-term success.
Lokendra’s commitment to education, health, and wellness will continue to guide
the company as it strives to help more people lead healthier lives, free from
the limitations of diabetes.
A timeline for Lokendra Tomar and Diabexy:
2016: Lokendra Tomar founded Diabexy, focusing on
diabetic-friendly food products and supplements.
2017: Diabexy launched a range of low glycemic food products
for diabetes management.
2018: Diabexy introduced the Revertiz Diabetes Reversal
Clinic, combining diet and exercise for diabetes reversal.
2019: Lokendra Tomar published his book, New Theory of
Diabetes, offering insights into diabetes management.
2023: Diabexy appeared on Shark Tank India, seeking ₹1.5
crore investment for 1% equity but rejected the offer.
2024: Diabexy continues to expand its customer base, with
over 3.5 lakh customers and a focus on low glycemic foods.
Future Vision: Lokendra aims to eliminate diabetes from
India and continue innovation in the diabetic food sector.
