Biography of Karan Bhardwaj: Founder and CEO of ExperientialEtc- Entrepreneur
Journey of Karan Bhardwaj:
Karan
Bhardwaj is the founder and CEO of ExperientialEtc, a creative ad tech agency
based in Mumbai. With a strong educational background, including a postgraduate
degree in Business Administration and Management with a focus on Advertising
and Finance from the Balaji Institute of Modern Management, Karan has spent
nearly two decades building a successful career in various industries,
primarily media and financial services.
The Birth
of ExperientialEtc
In 2017,
Karan co-founded ExperientialEtc with his longtime friend Prashant Pandey,
aiming to disrupt the advertising landscape. The agency started with
innovative, on-ground advertising solutions like holograms and drone shows, but
quickly pivoted to include digital products, embracing cutting-edge
technologies such as augmented reality and virtual reality to enhance brand
engagement.
Early
Career in Financial Services
Karan's
career began in the financial sector, where he held various roles starting as
the National Sales Head for High Net Worth Individuals (HNIs) at Karvy Private
Wealth. He then became a director at Wealth Vertical Services Pvt. Ltd., where
he honed his skills in wealth advisory and financial services. These
experiences provided him with valuable insights into client management and
strategic communication.
Building
Expertise in Advertising
In 2010,
Karan took a brief detour into advertising, launching a small firm called
Adometer, which focused on branding personal vehicles. This venture sparked his
passion for creative advertising, leading him to eventually establish
ExperientialEtc, where he could apply his entrepreneurial spirit and expertise
in a more expansive manner.
Driving
Innovative Campaigns
At
ExperientialEtc, Karan and his team focus on creating engaging advertising
campaigns that resonate with target audiences. Their approach combines
traditional below-the-line (BTL) strategies with futuristic technologies,
ensuring that each campaign is not only memorable but also effectively connects
brands with consumers.
Embracing
Technology
Karan believes that the future of advertising lies in the integration of technology. ExperientialEtc utilizes innovative tools like 3D holographic displays, projection mapping, and interactive games to elevate brand communication. This blend of creativity and technology has positioned the agency as a leader in experiential marketing.
Biography of Karan Bhardwaj: Founder & CEO of ExperientialEtc- Entrepreneur /advertising industry/age/net wrth/investor/startup/ExperientialEtc story
Achieving
Significant Growth
In a short
span, ExperientialEtc has successfully collaborated with over 75 brands,
demonstrating Karan’s ability to deliver results. The agency has experienced
remarkable growth, achieving nearly a million dollars in revenue for the fiscal
year 2022-23, with projections to reach $3 million in the following year. This
impressive trajectory speaks to the demand for their innovative solutions.
Seeking
Funding on Shark Tank India
Karan and
his team appeared on Shark Tank India, seeking ₹2 crores for 4% equity in
ExperientialEtc. Although they did not secure a deal, the exposure allowed them
to showcase their innovative advertising approach to a wider audience, further
enhancing their brand visibility.
Commitment
to Consumer Engagement
Understanding
consumer behavior is one of Karan’s strengths. His approach to advertising
involves crafting experiences that are not only visually captivating but also
deeply engaging. By focusing on how consumers interact with brands, he aims to
create lasting connections that drive loyalty and increase brand awareness.
The Future
of ExperientialEtc
Karan
envisions a bright future for ExperientialEtc as it continues to evolve in the
dynamic advertising landscape. With a commitment to innovation and excellence,
he plans to expand the agency's offerings and reach, ensuring they remain at
the forefront of experiential marketing.
An
Entrepreneurial Mindset
Throughout
his career, Karan has embraced the entrepreneurial spirit, always looking for
new opportunities to innovate and disrupt traditional markets. His journey from
financial services to creative advertising showcases his adaptability and
dedication to building a successful business that meets the needs of modern
brands.
A timeline
based on Karan Bhardwaj's journey:
(Early
Years): Completes postgraduate degree in Business Administration and Management
at Balaji Institute.
2000s:
Begins career in financial services as National Sales Head at Karvy Private
Wealth.
2010:
Launches Adometer, focusing on branding personal vehicles, sparking interest in
advertising.
2017:
Co-founds ExperientialEtc in Mumbai with Prashant Pandey to disrupt the
advertising industry.
2018:
Agency pivots to include digital products like augmented and virtual reality.
2022-23:
Achieves nearly $1 million in revenue, collaborating with over 75 brands.
2023:
Appears on Shark Tank India, seeking ₹2 crores for 4% equity; gains visibility
despite not securing a deal.
2024: Aims
to expand ExperientialEtc’s offerings and remain a leader in experiential
marketing.
