Biography of Jasmine Kaur Sharda: Founder & CEO of The Green Snack- Entrepreneur
Biography of Jasmine Kaur Sharda:
Jasmine
Kaur Sharda is the co-founder and CEO of The Green Snack Co., a Mumbai-based
company dedicated to healthy snacking. With a mission to change the narrative
around eating right, Jasmine aims to help millennials "Eat With
Confidence" by providing nutritious snack options that taste great.
Educational
Background
Jasmine's
journey began at the Delhi College of Arts and Commerce, where she earned her
bachelor's degree. She furthered her education with an MBA in Marketing from
Lal Bahadur Shastri Institute of Management in New Delhi. Her academic
background laid a solid foundation for her future ventures in the food
industry.
Career Path
Before
founding The Green Snack Co. in 2015, Jasmine gained valuable experience in
various roles. She worked at Marico Ltd. as a Business Manager, where she
focused on developing new formats. Prior to that, she held positions in brand
marketing and retail, building her expertise in consumer behavior and product
management.
The Green
Snack Co. Emerges
Launched in
January 2015, The Green Snack Co. was born out of Jasmine’s desire to address
the lack of healthy snacking options in the market. Recognizing that many
people struggle with healthy eating when it comes to snacking, she set out to
create a brand that offers delicious and genuinely healthy snacks.
Biography of Jasmine Kaur Sharda: Founder & CEO of The Green Snack- Entrepreneur/age/net worth/investor/startup/healthy snack options/Green Snack
Addressing
Market Needs
The Green
Snack Co. focuses on providing tasty snacks that are also nutritious. Jasmine
identified that consumers often have limited choices when it comes to healthy
snacks, which can lead to poor eating habits. By offering a variety of options,
her company aims to bridge this gap and encourage healthier snacking habits
among consumers.
Product
Range
The Green
Snack Co. offers an extensive range of healthy snacks, including baked goods,
kale crisps, quinoa puffs, and roasted namkeen. Each product is designed to be
loaded with essential nutrients like protein, iron, and dietary fiber, making
them ideal choices for health-conscious consumers.
Investment
Journey
In her
quest to expand The Green Snack Co., Jasmine participated in Shark Tank India,
seeking ₹1 crore for 2% equity in her company, valuing it at ₹50 crore. The
exposure on the show helped elevate her brand’s visibility, and she
successfully secured ₹1 crore for 8% equity, with investor Vineeta Singh
joining the journey.
Building a
Healthy Lifestyle
Jasmine’s
goal extends beyond just selling snacks; she aims to promote a healthier
lifestyle. By making nutritious snacks readily available, she hopes to
encourage individuals to adopt healthier eating habits without compromising on
taste. Her products are crafted to cater to busy lifestyles while ensuring that
consumers can snack wisely.
Celebrating
Achievements
Jasmine's
leadership and innovation have not gone unnoticed. In 2019, she was recognized
in the 35 Under 35 list by Entrepreneur Magazine, highlighting her impact in
the food industry. This recognition reflects her commitment to transforming the
healthy snacking landscape in India.
Conclusion:
A Vision for the Future
Through The
Green Snack Co., Jasmine Kaur Sharda is making significant strides in the
healthy snacking sector. By providing delicious and nutritious options, she is
changing how people view snacking and empowering them to make healthier
choices. Her journey exemplifies the potential of entrepreneurship to create
positive change in society.
Timeline
for Jasmine Kaur Sharda's Journey with The Green Snack Co.
2012 -
Earns a bachelor's degree from Delhi College of Arts and Commerce.
2014 -
Completes an MBA in Marketing from Lal Bahadur Shastri Institute of Management.
2015 -
Co-founds The Green Snack Co. in January, addressing the lack of healthy snack
options in the market.
2019 - The
Green Snack Co. gains visibility when Jasmine is featured in the 35 Under 35
list by Entrepreneur Magazine.
2021 -
Appears on Shark Tank India, seeking ₹1 crore for 2% equity; successfully
secures ₹1 crore for 8% equity.
2024 -
Focuses on promoting a healthier lifestyle through delicious and nutritious
snacks, transforming the healthy snacking landscape in India.
