Biography of Jameela Ruhi: Founder of Kunafa World- Entrepreneur
The Journey of Kunafa World & Jameela Ruhi
Jameela Ruhi is the co-founder of Kunafa World, India’s
first dessert brand specializing in Kunafa, a beloved Middle Eastern treat.
Jameela, along with her husband Zamzeer Ahamed, launched the brand in July 2019
in Bengaluru, Karnataka. Their mission was to bring the authentic taste of this
traditional dessert to India, offering a variety of flavors that would delight
local customers.
A Sweet Tradition
Kunafa is made from fine semolina dough, soaked in sweet
syrup and layered with ingredients like cheese, cream, and nuts. This decadent
dessert has a rich history and is cherished in many cultures. Jameela aimed to
introduce this unique dessert to the Indian market, blending traditional
recipes with local flavors to create an enticing culinary experience.
From Mangaluru to Bengaluru
The couple’s journey began in Mangaluru, where Jameela first
made Kunafa for her husband. Their shared passion for this dessert inspired
them to relocate to Bengaluru, where they could establish Kunafa World. This
decision marked a significant step towards realizing their dream of creating a
brand that would bring joy to dessert lovers.
Finding a Partner
During their entrepreneurial journey, Jameela and Zamzeer
met Hafeez Kudroli of Kudroli World. Impressed by the couple's dedication and
their Kunafa, he not only invested in their brand but also became a key
supporter of their expansion vision. With his backing, Kunafa World was able to
grow and innovate, establishing itself as a prominent name in the dessert
market.
Biography of Jameela Ruhi: Founder of Kunafa World- Entrepreneur/age/net worth/investor/desserts/Kunafa World story/Jameela Ruhi story/Middle Eastern
Unique Dining Experience
Kunafa World opened its first flagship café in Bengaluru,
where customers could enjoy their desserts in a delightful setting. The café's
unique feature is a “rotating burner” that allows patrons to watch as their
Kunafa is freshly prepared right before their eyes. This interactive experience
adds an element of excitement and showcases the craftsmanship behind each dish.
Expansion Plans
After the success in Bengaluru, Kunafa World has ambitious
plans for growth. The brand aims to open at least 50 stores across various
states in India by 2025, further extending its reach. Additionally, the
founders have global aspirations, looking to introduce their Kunafa to
international markets and share their love for this dessert with a broader
audience.
The Shark Tank Experience
To support their expansion efforts, Jameela and Zamzeer
appeared on Shark Tank India, seeking ₹90 lakhs for 5% equity in their company.
They showcased their innovative dessert and the potential for growth in the
market. However, despite their compelling pitch, they were unable to secure a
deal with the sharks.
Continuing to Grow
Even without the investment from Shark Tank, Kunafa World
has continued to thrive. The brand has been gaining traction in the dessert
industry, attracting customers who appreciate the authentic flavors and quality
of their offerings. Their commitment to excellence and customer satisfaction
has played a crucial role in their ongoing success.
Bringing Kunafa to Mumbai
In an exciting development, Kunafa World expanded to Mumbai,
opening its first location in Bandra. Here, they introduced their interactive
cooking experience to a new audience. The Mumbai café, managed by Arshia
Siddique, aims to familiarize the city with the delightful flavors of Kunafa,
creating a memorable experience for every guest.
A Legacy of Flavor
Jameela Ruhi’s journey with Kunafa World exemplifies the
power of passion and perseverance in entrepreneurship. By introducing a
traditional Middle Eastern dessert to India, she has not only created a
thriving business but also fostered a love for Kunafa among dessert
enthusiasts. As Kunafa World continues to grow, it remains dedicated to
delivering exceptional culinary experiences that celebrate this beloved treat.
A timeline for Jameela Ruhi and Kunafa World:
July 2019: Jameela and Zamzeer launch Kunafa World in
Bengaluru, India, introducing the traditional Middle Eastern dessert.
Pre-2019: Jameela makes Kunafa for Zamzeer in Mangaluru,
igniting their shared passion for the dessert.
2019: The couple partners with Hafeez Kudroli, who invests
in and supports their brand’s expansion.
2020: Kunafa World opens its flagship café in Bengaluru,
featuring a unique “rotating burner” for an interactive dessert experience.
2021: Jameela and Zamzeer pitch on Shark Tank India, seeking
₹90 lakhs for 5% equity but do not secure a deal.
2022: Kunafa World expands to Mumbai, opening its first
location in Bandra to reach a wider audience.
2024: Plans to open at least 50 stores across various states
in India, with aspirations for international expansion.
