Biography of Hitesh Rathi: Founder & CEO of Aadvik Foods- Entrepreneur
Biography of Hitesh Rathi:
Hitesh Rathi is a visionary entrepreneur and the founder of
Aadvik Foods, a company dedicated to producing unique camel and goat milk
products. With a background in civil engineering and a passion for healthy
living, Hitesh aims to revolutionize the food industry in India by introducing
nutritious alternatives that cater to health-conscious consumers. His journey
is not just about business; it’s a mission to promote sustainability and
improve the livelihoods of camel herders.
Educational Journey
Hitesh earned his Bachelor of Engineering in Civil
Engineering from Punjab Engineering College, a prestigious institution known
for its rigorous academic standards. His education equipped him with analytical
skills and a problem-solving mindset, which he later applied in his
entrepreneurial ventures. While many of his peers opted for traditional
corporate roles, Hitesh’s inclination toward innovation led him to explore
business opportunities that could impact society positively.
Early Career Experiences
Before embarking on his entrepreneurial journey, Hitesh
accumulated valuable experience in the construction industry. He worked in
various roles, including a project civil engineer and construction manager,
where he honed his leadership and project management skills. His brief stint in
Myanmar exposed him to international business practices, broadening his
perspective on entrepreneurship and the importance of sustainable development.
The Inspiration
Behind Aadvik Foods
In August 2015, Hitesh launched Aadvik Foods with a clear
vision: to create a market for camel and goat milk products in India. The
inspiration came from the observation that these nutritious alternatives were
largely overlooked in the Indian food landscape. Hitesh recognized an
opportunity not only to introduce these products but also to provide camel
herders, particularly in Rajasthan and Gujarat, with a sustainable source of
income, thus preserving a vital part of India's cultural heritage.
A Commitment to Health
At the core of Aadvik Foods’ mission is the belief that food
should enhance health and well-being. Camel milk, known for its rich
nutritional profile, is believed to boost the immune system and help manage
various health conditions such as diabetes, autism, and allergies. Hitesh aims
to educate consumers about the benefits of camel milk, transforming it into a
staple in households across the country.
Innovating Product Offerings
Aadvik Foods has made significant strides in product
innovation, launching a diverse range of camel milk products. These include
flavored camel milk powder, camel and goat feta cheese, and even handmade soaps
infused with camel milk and essential oils. Each product is crafted with a
focus on quality and health benefits, appealing to consumers looking for
nutritious and unique food options that stand out in the market.
Biography of Hitesh Rathi: Founder & CEO of Aadvik Foods- Entrepreneur/camel and goat milk products/age/net worth/investor/startup/Aadvik Foods story
Promoting Sustainability
Sustainability is a core principle at Aadvik Foods. Hitesh
is committed to working closely with camel herders, ensuring they receive fair
prices for their milk. By supporting these farmers, Aadvik not only helps
secure their livelihoods but also contributes to the preservation of the camel
population, which has been declining due to various socio-economic factors.
This holistic approach helps create a sustainable ecosystem for both producers
and consumers.
Building Strong Relationships with Farmers
Hitesh's relationship with camel herders is central to
Aadvik’s mission. The company collaborates with over 200 camel farmers,
providing them with training on best practices for camel care and milk
production. This partnership ensures the highest quality milk while empowering
the farmers with knowledge and resources to improve their livelihoods. Hitesh
believes that by investing in these communities, Aadvik can foster long-term
relationships that benefit everyone involved.
Gaining Recognition on Shark Tank
Aadvik Foods gained national attention when Hitesh pitched
his business on Shark Tank India. Seeking ₹60 lakhs for 1.5% equity, he
showcased the brand’s potential and the positive impact it has on camel
herders. Although the pitch led to a deal of ₹15 lakhs for equity and ₹45 lakhs
in debt, the exposure helped elevate Aadvik’s profile in the competitive health
food market, attracting new customers and partners.
Future Aspirations
Looking ahead, Hitesh envisions Aadvik Foods becoming a
leading player in the health food industry. His plans include expanding the
product line to include ready-to-eat options and increasing the brand's reach
through e-commerce and retail partnerships. By focusing on innovation and
quality, Hitesh aims to position Aadvik as a household name synonymous with
health and wellness.
Prioritizing Quality and Safety
Aadvik Foods places a strong emphasis on quality and safety
in all its products. Hitesh has implemented stringent quality control measures
throughout the production process to ensure that the nutritional integrity of
camel milk is preserved. By using advanced techniques such as freeze-drying,
Aadvik maintains the health benefits of camel milk even in powdered form,
catering to the needs of health-conscious consumers.
A Mission of Change
Hitesh is driven by a profound sense of responsibility to
effect change in the food industry and among the communities he serves. His
motto, “Add wealth to your health,” reflects a commitment to improving dietary
habits while simultaneously uplifting camel herders. Hitesh believes that every
product sold contributes to a greater cause, making a positive impact on both
health and sustainability.
Engaging Consumers in the Journey
Aadvik Foods encourages consumers to be part of its mission.
By promoting the benefits of camel and goat milk, Hitesh aims to foster a
community of health advocates who understand the importance of nutritious
eating. Through educational campaigns and social media engagement, Aadvik seeks
to build trust and loyalty among its customer base, inviting them to join in
the journey toward healthier living.
The Path Forward
As Aadvik Foods continues to grow, Hitesh remains committed
to his founding principles of health, sustainability, and community support.
With plans for new product innovations and a focus on expanding market reach,
Aadvik is poised to make a significant impact in the health food sector. Hitesh
invites consumers and partners to join him in this exciting journey, as
together, they work towards a healthier future for all.
A timeline for Hitesh Rathi’s journey with Aadvik Foods:
2015 - Hitesh launches Aadvik Foods to create a market for
camel and goat milk products in India.
Education - Earns a Bachelor of Engineering in Civil
Engineering from Punjab Engineering College.
Early Career - Gains experience in the construction
industry, including roles as a project civil engineer and construction manager.
2015-2020 - Innovates product offerings, introducing
flavored camel milk powder, feta cheese, and camel milk soaps.
2021 - Gains national recognition by pitching Aadvik Foods
on Shark Tank India, securing a deal for ₹15 lakhs in equity and ₹45 lakhs in
debt.
2022 - Collaborates with over 200 camel farmers, providing
training and support to enhance livelihoods.
2024- Plans to expand product lines to ready-to-eat options
and increase e-commerce and retail partnerships.
Ongoing Commitment - Focuses on quality control,
sustainability, and community engagement to foster a culture of health and
wellness.
