Biography of Geetika Anand Gupta: Founder & CEO of MOPP Foods- Entrepreneur
Biography of Geetika Anand Gupta
Geetika Anand Gupta is a driven and dynamic entrepreneur who
co-founded MOPP Foods, a successful venture known for reinventing classic
Indian street foods like parathas and pakodas. Geetika’s educational journey
started with an MBA from Amity University, where she earned top honors as a
gold medalist. Throughout her academic years, she was not just an excellent
student but also a passionate participant in various extracurricular activities
such as athletics, basketball, debates, and event management. Her diverse
interests and leadership skills shaped the foundation of her future business
endeavors.
Early Career: From
Corporate to Entrepreneurship
Before diving into the world of entrepreneurship, Geetika
gained valuable corporate experience. She worked as a Marketing Consultant at
Keselac Schreder, where she managed brand strategies, product launches, and
dealer networks. Her role involved overseeing the marketing department,
ensuring effective communication strategies, and developing promotional
campaigns. Geetika's experience in handling market research, customer
engagement, and advertising helped her develop a strong understanding of
business dynamics, which she later applied to her own ventures.
A Passion for Food and Hospitality
Geetika’s entrepreneurial spirit found its true calling when
she returned to India in 2016. With over 20 years of experience in brand
management and hospitality, she recognized a gap in the market for hygienic,
street food-based quick-service restaurants (QSR). She noticed that while
street foods like parathas and pakodas were beloved by millions of Indians,
there was no prominent brand that served them in a modern, hygienic, and
delivery-friendly format. This observation sparked the idea for her new business
venture.
Launching MOPP Foods: A New Concept in Street Food
In 2019, Geetika co-founded MOPP Foods with her partner,
Gaurav Gupta, with the aim of transforming how people enjoy street food. MOPP,
short for "Mad Over Parathas and Pakodas," introduced a unique twist
to traditional Indian snacks. The goal was to provide high-quality, hygienic,
and delicious parathas and pakodas that would not only satisfy taste buds but
also be convenient for delivery without losing their crispy texture. MOPP
quickly became popular for its innovation and quality.
The Innovation Behind MOPP's Pakodas
One of the standout features of MOPP Foods is the way they
reinvented the classic pakoda. Geetika and her team developed a special recipe
that made the pakodas less oily, which ensured that they stayed crispy even
during delivery. This innovation solved the common problem of soggy snacks
during transportation, a challenge faced by many food delivery services. The
crispy, flavorful pakodas became a hit with customers and a signature item on
MOPP’s menu.
Brand Identity and Expansion
Under Geetika’s leadership, MOPP Foods not only focused on creating a unique product but also built a strong brand identity. The company aimed to modernize the image of traditional Indian snacks, making them appealing to a younger, health-conscious audience while preserving the authentic flavors. MOPP expanded its presence across Delhi NCR, serving customers with freshly made, quality street food in a convenient, delivery-friendly form.
Biography of Geetika Anand Gupta: Founder & CEO of MOPP Foods- Entrepreneur /age/net worth/investor/startup/MOPP Foods story/shark tank/ Geetika G
Awards and Recognition: A Testimony to Excellence
Geetika’s hard work and dedication did not go unnoticed. Her
achievements earned her several accolades throughout her academic and
professional career. As an MBA student, she was awarded the Gold Medal for
being the top performer in her class. She also received recognition for her
dissertation on consumer buying behavior and her summer training project at
ICICI Bank. These awards reflected her drive for excellence, which she carried
into her entrepreneurial ventures.
MOPP Foods on Shark Tank India
MOPP Foods garnered national attention when it appeared on
Shark Tank India, Season 2, Episode 14. The show offered a platform for the
founders, Geetika and Gaurav, to pitch their innovative business to potential
investors. Although MOPP did not secure an investment on the show, their
appearance highlighted the company’s growth potential and opened new doors for
further recognition. The exposure on the popular show helped build the brand’s
credibility and increased its reach among Indian consumers.
Diversifying the Business Portfolio
Since its inception, MOPP Foods has grown rapidly, expanding
its offerings to include not just parathas and pakodas but also other food
brands. In addition to MOPP, Geetika co-founded Mealy and Mad Over Curry, which
expanded the company’s food portfolio. This diversification allowed MOPP Foods
to tap into different market segments, ensuring that there was something for
everyone, from street food lovers to curry enthusiasts.
Global Vision and International Expansion
Geetika’s vision for MOPP Foods extends beyond the borders
of India. She recognized the global demand for authentic Indian flavors and the
appeal of convenience-driven food delivery. The goal is to expand MOPP Foods
internationally, catering to the large Indian diaspora across the world.
Geetika believes that the international network they have built will play a
crucial role in helping MOPP Foods expand its footprint globally, introducing
Indian street food in a modern, hygienic format.
Building a Sustainable Business
In addition to offering delicious food, Geetika is
passionate about running a sustainable business. MOPP Foods focuses on
maintaining high standards of hygiene and sustainability in their operations.
The company works to ensure that its products are sourced responsibly, its
packaging is eco-friendly, and that it consistently strives to reduce its
environmental footprint. By aligning the business with sustainable practices,
Geetika hopes to make a positive impact on both the food industry and the
environment.
The Importance of Innovation in the Food Industry
Innovation has always been at the heart of MOPP Foods.
Geetika and her team continuously experiment with new recipes and improve
existing ones to meet the evolving needs of their customers. From creating
healthier, delivery-friendly pakodas to exploring new types of cuisine,
innovation is a key driver of the company’s growth. Geetika believes that
staying ahead of the competition requires constant adaptation and creative
thinking.
Challenges and Successes Along the Way
Like any entrepreneur, Geetika faced several challenges
while building MOPP Foods. From managing the logistics of food delivery to
ensuring consistent quality, running a food business is never without its
hurdles. However, Geetika’s resilience, combined with her passion for the
business, helped her navigate these challenges successfully. The company’s
success story is a testament to her ability to overcome obstacles and stay
committed to her goals.
The Future of MOPP Foods: Growth and Innovation Ahead
Looking to the future, Geetika is focused on growing MOPP
Foods into a leading brand in the Indian and global food industry. She plans to
further expand the brand’s reach, improve its product offerings, and continue
innovating to stay ahead in the competitive market. With a strong foundation
and a clear vision, MOPP Foods is set to transform the way people enjoy Indian
street food, one crispy paratha and pakoda at a time.
A timeline for Geetika Anand Gupta's journey:
1990s: Early education and extracurricular participation.
2010: Completed MBA from Amity University, graduating as a
gold medalist.
2011–2015: Worked as a Marketing Consultant at Keselac
Schreder.
2016: Returned to India and identified a gap in the street
food industry.
2019: Co-founded MOPP Foods with Gaurav Gupta.
2021: MOPP Foods appeared on Shark Tank India, Season 2.
2022: Expanded food portfolio by co-founding Mealy and Mad
Over Curry.
2024: Focused on global expansion, aiming to cater to the
Indian diaspora.
Ongoing: Continues to build a sustainable and innovative
business model.
