Biography of Geeta Patil: Founder & CEO of Patil Kaki- Entrepreneur
Biography of Geeta Patil
Birth of Patil Kaki: A Homemade Snack Revolution
Patil Kaki, a unique homemade snacks company, was founded by
Geeta Patil, her son Vinit Patil, and their partner Darshil Anil Savla. The
journey began in 2017 when Geeta started making snacks at home after her
husband lost his job. These homemade treats, made with love and care, quickly
became popular, and soon, the demand started growing.
From Small Beginnings to Big Dreams
Initially, Geeta’s snacks were a small venture, with orders
coming in from friends and family. But when Vinit and Darshil, both college
dropouts, joined the business, things started to scale. They set up a website
to sell their products and were able to grow the business from just 15-20
orders a day to about 3,000 orders per month.
Entering the Spotlight: Patil Kaki on Shark Tank India
Patil Kaki's big break came when it appeared on the popular
TV show Shark Tank India in Season 2. On the show, the founders pitched their
business idea and sought ₹40 lakh for a 2.5% equity stake, valuing the company
at ₹16 crore. Their presentation caught the attention of the Sharks, leading to
several investment offers.
The Sharks' Offers and Negotiations
The Sharks were impressed with Patil Kaki's journey. Anupam
Mittal and Peyush Bansal offered ₹40 lakh for 4% equity, valuing the company at
₹10 crore. Meanwhile, Vineeta Singh proposed ₹40 lakh for 10% equity, which
valued the company at ₹4 crore. Aman Gupta and Anupam Mittal also made offers,
but in the end, Patil Kaki accepted the ₹40 lakh offer for 4% equity from
Anupam and Peyush.
A Sweet Deal with Big Potential
The investment deal valued Patil Kaki at ₹10 crore, and the
funds were intended to help the company expand its reach. Patil Kaki’s
offerings, including chakli, puran poli, and modak, were already growing in
popularity, and the founders hoped this new partnership would take the business
to new heights.
The Post-Shark Tank Surge
After the episode aired, Patil Kaki experienced an
overwhelming response. The company’s website crashed due to the high volume of
visitors wanting to try their products. This surge in traffic was a clear
indication of the strong demand for their homemade snacks, which helped boost
their brand visibility and credibility.
Biography of Geeta Patil: Founder & CEO of Patil Kaki- Entrepreneur/age/net worth/investor/startup/homemade snack/Patil Kaki story/Geeta Patil
Expanding the Product Line and Shelf Life
Patil Kaki’s popular snacks like modak and puran poli are
made with high hygiene standards and are free from harmful preservatives.
Initially, the shelf life of these products was about 25-30 days, but with
improvements like nitrogen flushing, they aim to extend the shelf life to 2.5
months, which will help them reach more customers.
Growing Revenue and Business Prospects
Since its inception, Patil Kaki has seen steady growth. In
FY 2021-22, the company recorded ₹1.4 crores in revenue, and in FY 2022-23, it
had already made ₹1.02 crores by mid-year, with projections reaching ₹3 crores
for the year. The company’s average selling price per unit is ₹650, and it has
maintained a healthy profit margin.
Focus on Quality and Hygiene
One of the key reasons for Patil Kaki's success is its
commitment to using only the best ingredients and ensuring high hygiene
standards. Their snacks are handmade with no harmful chemicals or
preservatives, which has helped them build trust with customers who seek
authentic, homemade flavors.
The Road to Scaling Up
With the funds from the Shark Tank deal, Patil Kaki plans to
increase its production capacity and expand its online presence. They are
working on improving their e-commerce capabilities to cater to a larger
audience and are exploring new markets to introduce their homemade snacks.
Leveraging Technology for Growth
Patil Kaki made a smart decision by selling its products
through its website, patilkaki.com, and platforms like Amazon and Meesho. This
allowed them to reach customers across India. The founders understand the
importance of leveraging technology to grow their business, and they are
focused on improving their online presence further.
A Business Built on Passion
Patil Kaki's success can also be attributed to the passion
and hard work of its founders. Geeta, the heart of the company, continues to
cook many of the snacks, while Vinit and Darshil bring their energy and
entrepreneurial spirit to scale the business. Together, they have created a
strong foundation for Patil Kaki's future.
Learnings from Patil Kaki’s Journey
Patil Kaki’s story offers several valuable lessons for
aspiring entrepreneurs. The founders identified a gap in the market for
homemade snacks and addressed it by maintaining high standards of quality and
hygiene. They leveraged technology, focused on customer satisfaction, and were
open to learning from others, including the Sharks.
Looking Ahead: Big Plans for Patil Kaki
As Patil Kaki continues to grow, its founders are committed
to bringing the taste of homemade snacks to every home in India. With
additional funding from investors like Cap70 Angels and Bestvantage
Investments, the company is now on a path to further expand its product
offerings, reach new markets, and solidify its position in the growing Indian
snacks industry.
A timeline of Patil Kaki’s journey:
2017: Start of Patil Kaki – Geeta Patil begins making
homemade snacks at home after her husband loses his job.
2018-2019: From Small Beginnings to Growth – Vinit and
Darshil join the business, set up a website, and scale orders from 20 to 3,000
per month.
2022: Shark Tank India Appearance – Patil Kaki appears on
Shark Tank India, pitching for ₹40 lakh for 2.5% equity, leading to offers from
the Sharks.
2022: Investment Deal – Accepts ₹40 lakh for 4% equity from
Anupam Mittal and Peyush Bansal, valuing the company at ₹10 crore.
2022 (Post-Shark Tank): Surge in Popularity – After the
episode airs, the website crashes due to high demand, boosting visibility and
credibility.
2022-2023: Revenue Growth – In FY 2022-23, the company
projected ₹3 crores in revenue, with a strong profit margin.
2023: Product Expansion and Shelf Life – Expands product
range and improves shelf life from 30 days to 2.5 months using nitrogen
flushing.
2024 and Beyond: Scaling Up – Plans to increase production,
expand e-commerce capabilities, and explore new markets with the Shark Tank
funding.
