Biography of Desmond Nazareth: Founder & CEO of DesmondJi Agave India- Entrepreneur
Biography of Desmond Nazareth:
Desmond Nazareth is the innovative founder and CEO of
DesmondJi Agave India, a company that specializes in producing premium craft
spirits, liqueurs, and easy-to-make cocktail blends. Based in Goa, DesmondJi
has gained a reputation for creating high-quality beverages that proudly carry
the "Made in India" label, representing a new wave of Indian
craftsmanship in the global spirits market.
A Unique Offering
DesmondJi is known for its distinctive portfolio, which
includes DJ 100% Agave, DJ Orange Liqueur, and the unique DJ Mahua spirit.
These products are crafted using local ingredients and traditional methods,
positioning DesmondJi as a pioneer in the Indian alcoholic beverage scene. The
brand stands out as the only significant producer of agave-based spirits that
do not bear a "Made in Mexico" label, showcasing India's potential in
this sector.
The Mahua Revolution
One of DesmondJi’s groundbreaking products is the DJ Mahua
spirit, derived from the naturally sweet Mahua flower. This spirit is described
as a “forest-to-bottle” offering, made in collaboration with local tribal
communities. With multiple distillation processes, DJ Mahua aims to become a
symbol of India’s rich heritage and has the potential to be recognized as the
country's national spirit.
Sustainable Practices
DesmondJi is committed to social responsibility, integrating
sustainable practices into its operations. The company focuses on waste
management, renewable energy, and community collaboration, particularly with
tribal partners. By providing employment and promoting environmental
stewardship, DesmondJi not only crafts premium spirits but also contributes
positively to the communities it engages with.
Biography of Desmond Nazareth: Founder & CEO of DesmondJi Agave India/entrepreneur/premium craft spirits and cocktail blends/age/net worth/investor
A Passion for Cocktails
Desmond’s journey into the world of spirits began with his
passion for cocktails. He started by mixing drinks for friends and gradually
transitioned to producing ready-to-drink cocktail blends. This hands-on
experience and love for mixology inspired him to establish DesmondJi, where
creativity meets tradition in crafting delightful beverages.
A Wealth of Experience
Desmond’s background is rich and varied. He holds a Master’s
degree from Temple University and has extensive experience in the tech
industry, having founded Nazub Software Inc. in the US. His innovative spirit
was evident early on when he developed a software toolset to address the Y2K
bug, showcasing his problem-solving abilities and entrepreneurial mindset
Award-Winning Achievements
Desmond’s accomplishments extend beyond the spirits
industry. He is a recipient of several scholarships and fellowships, including
being the first Indian to receive a full university fellowship for film and TV
studies in the US. His diverse portfolio also includes co-developing
international screenplays and documentaries, highlighting his multifaceted
talents.
Pioneering Distillation
DesmondJi boasts India’s first official micro-distillery,
where traditional pot-still techniques are employed to produce high-quality
spirits. This innovative approach allows DesmondJi to maintain rigorous
international standards while offering a uniquely Indian twist to the world of
craft spirits. The brand’s focus on authenticity and quality resonates with
consumers looking for genuine experiences.
Expanding Horizons
As DesmondJi continues to grow, it aims to reach more
markets within India, including Goa, Karnataka, and Maharashtra, as well as
explore international opportunities. With an ask of ₹1 crore for 1% equity at a
valuation of ₹100 crore, DesmondJi is on the lookout for investors who share
its vision of elevating Indian spirits on the global stage.
Looking Ahead
Desmond Nazareth’s commitment to excellence, innovation, and
community engagement positions DesmondJi as a leader in the craft spirits
industry. With its unique offerings and a focus on sustainability, DesmondJi is
not just creating spirits; it’s crafting a legacy that celebrates India's rich
cultural heritage and the promise of its future in the global market.
A timeline for Desmond Nazareth’s journey with DesmondJi
Agave India:
2000: Desmond develops a software toolset to address the Y2K
bug while founding Nazub Software Inc. in the US.
2010: Completes a Master’s degree from Temple University and
begins exploring a passion for mixology.
2018: Founds DesmondJi Agave India, specializing in premium
craft spirits and cocktail blends.
2018: Introduces DJ 100% Agave, DJ Orange Liqueur, and DJ
Mahua spirit, showcasing Indian craftsmanship.
2019: Launches India’s first official micro-distillery,
employing traditional pot-still techniques.
2020: Commits to sustainable practices and community
collaboration with tribal partners.
2023: Seeks ₹1 crore for 1% equity at a valuation of ₹100
crore to expand market reach.
2024: Aims to elevate Indian spirits on the global stage
while celebrating cultural heritage.
