Biography of Chinu Kala: Founder & CEO of Rubans Accessories- Entrepreneur
Biography of Chinu Kala:
Chinu Kala is a remarkable entrepreneur and the director of
Rubans Accessories, a leading fashion jewelry brand in India. Known for her
elegance and passion for fashion, Chinu’s story is one of determination and
creativity. As a former Mrs. India participant, she has successfully built a
brand that reflects her unique style and flair, showcasing her journey as a
first-generation entrepreneur who created an empire from scratch.
A Challenging Start
Chinu’s life took a difficult turn when she left home at
just 15 years old, armed only with a pair of slippers, two salwar suits, and
₹300. Family issues prompted her departure, and she was uncertain about her
future. To support herself, she began working as a door-to-door salesgirl,
selling items like coasters and knives. This job, though humble, provided her
with a daily commission that was essential for her survival.
Life Lessons Through Hardship
Reflecting on her early experiences, Chinu often says, “Life
has been my teacher.” The hardships she faced taught her valuable lessons about
business and entrepreneurship. Without formal education in the field, she
learned to meet consumer needs with practical products and services, proving
that passion and determination can outweigh formal training.
A New Chapter
In 2004, Chinu got married and began to explore her passion
for fashion. Her participation in the Gladrags Mrs. India pageant in 2006
opened her eyes to the significant role jewelry plays in enhancing one’s
appearance. This realization sparked her desire to start her own jewelry line,
merging her business acumen with her love for fashion.
The Birth of Rubans Accessories
After nurturing the idea for years, Chinu launched Rubans
Accessories in 2014. The brand was born from her vision to create fashionable
jewelry that women could cherish. Despite the initial challenges of entering a
competitive retail market, Chinu was determined to bring her ideas to life and
share them with the world.
Overcoming Obstacles
Starting a retail business wasn’t easy, especially since
prime locations in malls were highly sought after and often took years to
secure. Chinu faced significant financial challenges, having stock but lacking
the funds for a mall deposit. However, her confidence in her designs allowed
her to negotiate with mall management for extra time to gather the necessary
funds.
The First Success
When her store finally opened, it quickly attracted
customers, leading to impressive sales. Within a month, the revenue generated
was sufficient to cover the mall's deposit, validating her belief that people
would love her creations. This initial success set the foundation for Rubans
Accessories to grow further.
Adapting to Change
Chinu recognized the rapidly changing landscape of consumer
behavior and fashion trends. To stay relevant, she shifted Rubans from
primarily an offline presence to a robust online brand. Today, Rubans operates
both through its store in Lulu Mall, Kochi, and on popular e-commerce platforms
like Myntra and Flipkart, catering to customers across various regions.
Bridging the Gap
The market for branded fashion jewelry in India has
flourished, with many women previously relying on unorganized sectors or
foreign sources for their jewelry. Understanding this gap, Rubans emerged as a
frontrunner in the branded segment, offering stylish pieces that blend
traditional and modern designs, thus making fashionable jewelry more accessible
to Indian consumers.
Global Inspiration
Rubans Accessories is influenced by the Sanskrit saying
"Vasudhaiva Kutumbakam," meaning "The world is one family."
This philosophy drives the brand to incorporate diverse design inspirations
from around the globe. Rubans offers an extensive range of products, including
both ethnic and western styles, ensuring that there’s something for every
occasion.
Biography of Chinu Kala: Founder & CEO of Rubans Accessories- Entrepreneur/ age/net worth/investor/staartup/create fashionable jewelry/Rubans Accessori
Affordable Elegance
Chinu believes in creating beautiful, high-quality jewelry
that remains affordable. Her commitment to providing stylish pieces at
reasonable prices has made Rubans a favorite among consumers. The brand
continually updates its collection, ensuring that returning customers always
find something new and exciting.
A Creative Team
Chinu’s brand is supported by a young and dynamic team,
including an in-house creative group that produces unique designs and limited
edition collections twice a year. Their work features traditional jewelry art
forms, such as kundan and temple jewelry, ensuring that each piece resonates
with heritage and craftsmanship.
Innovating for the Future
In the fast-paced fashion industry, relevance can change
quickly. Chinu has built a culture of daily innovation at Rubans. After
establishing a stronghold in the fashion jewelry market, the brand is now
venturing into the luxury segment, offering handcrafted pieces inspired by
Indian heritage, aiming to delight customers with exquisite designs.
Jewelry and Tradition
Chinu emphasizes the significance of jewelry in Indian
culture, especially during weddings. She understands that traditional jewelry
adds a unique richness to Indian celebrations. With this insight, Rubans has
curated a luxury collection that revives forgotten designs, making them ideal
for special occasions.
Impressive Growth
Chinu’s entrepreneurial spirit has driven remarkable growth
for Rubans Accessories. The company started with annual sales of ₹12 lakh in
2014 and soared to ₹7.01 crore in 2018-19. With ambitious plans to penetrate
markets across India by 2021, Rubans aims to achieve revenues of ₹100 crore by
2024.
An Inspirational Legacy
Chinu Kala’s journey from a young girl facing adversity to a
successful business leader is truly inspirational. Her story exemplifies
resilience, creativity, and the power of dreams. As Rubans Accessories
continues to flourish, Chinu remains committed to bringing stylish and
meaningful jewelry to women across the country, empowering them to express
their individuality.
The Heart of Fashion
Through her brand, Chinu Kala has not only made a mark in
the jewelry industry but has also inspired countless women to pursue their
dreams. Her dedication to quality, style, and customer satisfaction sets Rubans
Accessories apart, ensuring it remains a beloved name in fashion jewelry for
years to come.
A timeline based on Chinu Kala's story:
2001 - Chinu leaves home at 15, starting her journey with
limited resources.
2004 - Marries and begins exploring her passion for fashion.
2006 - Participates in the Gladrags Mrs. India pageant,
igniting her interest in jewelry.
2014 - Launches Rubans Accessories, aiming to create
fashionable jewelry.
2014 - Opens her first store, quickly achieving impressive
sales and validating her designs.
2018-19 - Rubans reaches annual sales of ₹7.01 crore,
marking significant growth.
2021 - Plans to expand across India, targeting ₹100 crore in
revenues by 2024.
2024 - Continues to innovate and adapt, venturing into the
luxury segment.
