Biography of Charanjeev Singh: Founder and CEO of Singh Styled- Entrepreneur
Biography of Charanjeev Singh:
Charanjeev Singh is the founder and CEO of Singh Styled, a
brand dedicated to catering to the grooming and styling needs of Sikh men
worldwide. Charanjeev’s vision began with a simple yet powerful goal: to
provide high-quality turbans, beard care products, and styling services that
would help Sikh men maintain their cultural identity while embracing modern
fashion. This idea stemmed from Charanjeev’s own need for stylish, high-quality
products that honored his roots while complementing his contemporary lifestyle.
The Birth of Singh Styled
Singh Styled was launched in 2016 with the aim of becoming
the world’s first grooming and styling platform specifically for Sikh
gentlemen. The brand was built on the belief that Sikh men should have access
to the same styling products as anyone else but tailored to their unique needs.
By offering products like turbans, beard oils, and styling advice, Singh Styled
sought to empower Sikh men to embrace their cultural identity with pride, all
while maintaining a modern and fashionable appearance.
Cultural Identity Meets Fashion
Charanjeev Singh often reflects on the significance of the
Sikh identity, which is embodied in symbols like the turban and beard. He sees
Sikhs as "30 million kings and queens" who stand out because of the
identity gifted to them by their Gurus. For Charanjeev, Singh Styled is more
than just a business—it’s a mission to help Sikh men respect and preserve their
identity through grooming and styling. His focus is on creating products that
make it easier for Sikh men to maintain their traditional look while living in
a fast-paced, modern world.
A Unique Product Line
Singh Styled’s product range focuses on three main
categories: turbans, beard care, and style advisory. The brand offers a variety
of premium turbans in different styles and colors, beard oils, shampoos, and
other grooming essentials designed to meet the specific needs of Sikh men. In
addition, Singh Styled also provides styling advice and tips to help customers
enhance their look and express their individual style while staying true to
their cultural roots.
A Global Reach
Singh Styled is not just a local brand; it has a global
presence. Headquartered in Mumbai, India, Singh Styled ships its products to
133 destinations worldwide, including countries such as the United States,
United Kingdom, Canada, Australia, and many parts of the Middle East and
Africa. With a strong online platform, Singh Styled has made it easier for Sikh
men all over the world to access high-quality grooming products that are
culturally relevant and designed to meet their specific needs.
Charanjeev’s Digital Expertise
Before founding Singh Styled, Charanjeev Singh had a
successful career as a digital evangelist, with over 15 years of experience in
the fields of banking, retail, logistics, and commerce. He has a deep
understanding of digital marketing, customer acquisition, and building online
platforms, all of which he applied when launching Singh Styled. His background
in technology and digital products helped him create a seamless online shopping
experience for customers and enabled him to scale the brand efficiently.
Singh Styled’s Mission and Vision
The core mission of Singh Styled is to serve as a style
advisor for Sikh men by offering high-quality grooming products that help them
maintain their identity. Charanjeev envisions the brand growing into a
lifestyle destination, not only for grooming products but also for accessories
and lifestyle items. Singh Styled plans to expand its product offerings to
include shoes, bedding, and children’s clothing by 2024-2025, further
solidifying its position as a complete fashion solution for Sikh men.
Appearing on Shark Tank India
In 2022, Singh Styled made its mark on the popular TV show
Shark Tank India, where entrepreneurs pitch their businesses to potential
investors. Charanjeev pitched his company, asking for ₹50 lakh in exchange for
5% equity, valuing the company at ₹10 crore. The pitch caught the attention of
Peyush Bansal, one of the show’s investors, who saw the potential in Singh
Styled’s unique offering and decided to invest.
The Deal with Peyush Bansal
After some negotiation, Peyush Bansal agreed to invest ₹50
lakh for a 10% equity stake in Singh Styled, lowering the company's valuation
to ₹5 crore. Additionally, Peyush secured the option to invest another ₹75 lakh
at the same valuation in the future, giving Singh Styled the opportunity to
raise more capital as it grew. This deal not only provided the company with the
funds it needed to expand but also brought Peyush’s expertise and mentorship
into the fold, which is invaluable for a growing startup.
Biography of Charanjeev Singh: Founder & CEO of Singh Styled- Entrepreneur/ age/net worth/investor/startup/grooming needs of Sikh men/Singh Styled
Building a Global Brand
The investment from Peyush Bansal allowed Singh Styled to
continue expanding its reach and product range. The brand’s online platform is
crucial to its success, as it enables Sikh men from all corners of the globe to
access Singh Styled’s products. By focusing on high-quality products that meet
both the grooming needs and cultural requirements of Sikh men, Singh Styled has
positioned itself as the go-to brand for Sikh fashion and grooming.
The Competitive Landscape
Despite being a unique niche brand, Singh Styled faces
competition in the market, as there are several other players offering grooming
products for Sikh men. However, Singh Styled stands out by offering a
comprehensive range of products, from turbans to beard care, and by positioning
itself as a cultural ambassador for Sikh identity. Among its competitors, Singh
Styled ranks well, having secured funding and a solid market presence compared
to many others in the same space.
Financial Growth and Milestones
Since its launch, Singh Styled has seen steady financial
growth. In the financial year 2019-2020, the company made ₹12 lakh in sales,
and by the following year, sales grew to ₹14 lakh. In the year after that,
sales surged to ₹33 lakh. By the end of the financial year 2022-2023, the
company had achieved ₹42 lakh in sales, with significant growth in both
domestic and international markets. These figures reflect the increasing demand
for Singh Styled’s products and the growing recognition of the brand.
Strong Customer Base
Singh Styled has built a loyal customer base of over 60,000
customers. A significant portion of its sales comes from beard care products,
which account for about 60% of the brand’s revenue. The remaining 40% of sales
come from turbans and other accessories. This balance shows the broad appeal of
Singh Styled’s offerings and the importance of its diverse product range in
meeting the grooming and styling needs of Sikh men.
Monthly Subscription Service
To further engage its customers, Singh Styled offers a
subscription service that delivers grooming products directly to users’ doors
every month. Customers can choose between two subscription plans: the basic and
lifestyle boxes. These boxes contain a variety of grooming products, ensuring
that Sikh men have access to high-quality care for their turbans, beards, and
hair. This subscription model helps Singh Styled build long-term relationships
with customers while ensuring consistent revenue growth.
A Bright Future Ahead
With a growing customer base, a strong product offering, and
the backing of Peyush Bansal, Singh Styled is poised for even greater success
in the coming years. The brand plans to expand its product line to include more
accessories, shoes, and even children’s clothing, further solidifying its role
as a complete styling and grooming destination for Sikh men. As the demand for
culturally relevant products continues to grow, Singh Styled’s future looks
promising.
A timeline based on the information provided for Charanjeev Singh and Singh Styled:
2016 – Singh Styled is founded by Charanjeev Singh to cater
to the grooming needs of Sikh men globally.
2019-2020 – Company earns ₹12 lakh in sales, marking steady
growth.
2020-2021 – Sales increase to ₹14 lakh, continuing the
upward trajectory.
2021-2022 – Sales surge to ₹33 lakh, reflecting the growing
demand for Singh Styled products.
2022 – Singh Styled appears on Shark Tank India, securing an
investment from Peyush Bansal.
2022-2023 – Sales grow to ₹42 lakh, with significant growth
in both domestic and international markets.
2023 – Singh Styled expands globally, shipping to 133
countries.
2024-2025 – Plans to expand product offerings to shoes,
bedding, and children’s clothing.
