Biography of Alpana Tiwari: Founder & CEO of Nuskha Kitchen- Entrepreneur
Biography of Alpana Tiwari:
Alpana Tiwari, the founder of Nuskha Kitchen, has dedicated
her career to providing essential nutritional support for women during their
postnatal period. Launched in Jaipur in 2019, Nuskha Kitchen offers Ayurvedic,
traditional Indian maternity supplements designed specifically for new mothers.
Alpana’s journey is deeply rooted in her family's lineage of Ayurvedic
practitioners, which inspired her to blend traditional recipes with modern
nutritional science.
A Family Legacy
Born in a family of vaidyas—traditional Ayurvedic
healers—Alpana grew up in Kota, where her father served as a government vaidya.
Surrounded by the principles of Ayurveda from a young age, she cherished
memories of helping her father prepare herbal remedies for patients. Despite
her initial intention to follow in her father’s footsteps and become a vaidya,
Alpana chose a different path, marrying a businessman and settling into city
life.
The Birth of an Idea
After experiencing motherhood herself, Alpana realized many
new mothers in her community lacked knowledge about traditional dietary
practices during and after pregnancy. She began making nutritious laddus and
meals for women in her neighborhood, filling a crucial gap. Initially motivated
by a desire to help, Alpana turned her passion into a small venture with a
simple kitchen setup, providing homemade laddus to those in need.
Encouragement from a Doctor
It was Dr. Santosh Yadav, a gynecologist who attended Alpana
during her deliveries, who encouraged her to pursue this passion more formally.
With her encouragement, Alpana began offering her homemade laddus to mothers in
need. What started as a pro bono effort quickly gained traction as more women
sought her nutritious options.
Word Spreads
As word of Alpana’s nutritious offerings spread, local
doctors began referring their patients to her. Initially, Alpana kept her
venture a secret from her family, managing everything from her kitchen once
everyone had left for the day. Over time, she couldn’t hide it anymore; the
aroma of her cooking became too prominent. Yet, the joy she derived from her
work overshadowed any concerns she had about her family’s reaction.
Biography of Alpana Tiwari: Founder & CEO of Nuskha Kitchen- Entrepreneur/ age/net worth/investor/startup/Ayurvedic maternity supplements/Alpana T
A Passion to Serve
For Alpana, the motivation behind her work was never
financial gain but the satisfaction of making a difference in the lives of new
mothers. She often expressed a sense of peace, or "sukhoon," when
delivering her products, knowing they contributed positively to someone's
health and well-being.
Family Support
Her son, Viral Tiwari, who held a mechanical engineering
degree, saw potential in his mother’s work and decided to leave his IT job in
Bengaluru to join her. This decision faced skepticism from family members, who
questioned the practicality of focusing on laddu production. Nevertheless,
Viral was determined to help his mother grow the business and explore its
market potential.
Formalizing the Business
In May 2019, with Viral on board, Nuskha Kitchen was
formally established. Alpana invested ₹20,000 to kickstart the venture, and
with her extensive knowledge of traditional recipes, she began creating
specialized products for mothers-to-be. Together, they aimed to provide a range
of nutritious options for women at different stages of pregnancy and postnatal
recovery.
Crafting Nutritional Solutions
Nuskha Kitchen focuses on creating various products tailored
to the needs of pregnant and postpartum women. Their offerings include oats
laddus, coconut laddus, and shatavari powder, among others. Alpana ensures that
each product is made with care and has the necessary nutritional benefits to
support mothers during their journey.
Overcoming Challenges
While many clients understand the value of Ayurvedic
nutrition, some require guidance to appreciate its benefits. Alpana and Viral
work closely with their customers, educating them about the advantages of their
products and how to incorporate them into their diets effectively.
Building Relationships
The company has grown significantly since its inception,
serving over 1,000 clients monthly. Customer feedback reflects the quality of
service and the personal touch that Alpana brings to her work. She maintains
communication with her clients, checking in on their well-being and providing
insights on how to best use the products.
Growth and Visibility
Despite initially not securing a deal on Shark Tank India,
Nuskha Kitchen gained significant visibility through the platform, which
contributed to an increase in their customer base. The exposure helped the
brand undergo a rebranding process and emerge as a recognized name in the
maternity nutrition space.
Looking Ahead
Alpana and Viral are committed to expanding Nuskha Kitchen’s
reach and impact. With their passion for serving mothers and leveraging their
expertise in Ayurveda, they aim to continue growing the business while ensuring
that every product contributes to the health and happiness of new families.
Their story is a testament to how traditional knowledge can be transformed into
modern solutions for today’s challenges.
A timeline for Alpana Tiwari’s journey with Nuskha Kitchen:
Pre-2019: Alpana grows up in a family of Ayurvedic
practitioners in Kota, inspired by her father.
2017: Experiences motherhood and recognizes the lack of
nutritional support for new mothers.
2018: Begins making nutritious laddus and meals for local
mothers, motivated to help.
2019: Encouraged by Dr. Santosh Yadav, Alpana formalizes her
efforts and keeps them secret from her family.
May 2019: Nuskha Kitchen is officially launched with her son
Viral joining the venture.
2019: Invests ₹20,000 to create Ayurvedic maternity
supplements, including laddus and shatavari powder.
2020: Serves over 1,000 clients monthly, focusing on
personalized service and education about Ayurvedic nutrition.
2021: Gains visibility from Shark Tank India, leading to
increased brand recognition.
2024: Plans to expand the business while continuing to
provide health-focused products for mothers.
