Biography of Aishwarya Jhawar: Founder and CEO of Ekatra- Entrepreneur
Biography of Aishwarya Jhawar:
The Beginning of Ekatra
Aishwarya Jhawar, along with her mother Minakshi, founded
Ekatra, a brand dedicated to creating handcrafted stationery and lifestyle
products. Their journey began with a simple stall at a college fest in 2019,
where Aishwarya turned her love for journaling into a small business. This
initial spark ignited a passion for design and storytelling through their
creations.
From Hobby to Mission
In 2020, Aishwarya officially launched Ekatra with the aim
of empowering women artisans. By engaging women from underprivileged
communities, they sought to tap into hidden talents and provide meaningful
employment. The duo envisioned a brand that not only offered beautiful products
but also uplifted the lives of those involved in the crafting process.
Biography of Aishwarya Jhawar: Founder and CEO of Ekatra- Entrepreneur/age/net worth/investor/startup/empower women artisans/Aishwarya Jhawar story
Building the Brand
By 2021, Ekatra had made significant strides, including
securing their first deal with FabIndia. This was a pivotal moment for the
brand, as it marked their entry into a larger market and affirmed the potential
of their unique offerings. Aishwarya balanced her day job while nurturing
Ekatra, showcasing her dedication and entrepreneurial spirit.
A Turning Point in 2022
Ekatra's official incorporation as a private limited company
in 2022 marked a major turning point. The brand experienced exponential growth,
with orders increasing tenfold. Their appearance on Shark Tank India brought
invaluable exposure, culminating in an investment deal with sharks Peyush
Bansal and Amit Jain. This partnership provided both financial support and
strategic guidance.
Expanding Horizons
In 2023, Ekatra continued to evolve by introducing luxury
hampers and exploring international markets. The brand showcased its products
at exhibitions in Dubai, marking its entry into the global arena. This
expansion was not just about increasing sales; it was also about sharing their
mission and products with a wider audience.
Celebrating Milestones
The year 2024 is shaping up to be a milestone year for
Ekatra. With a growing family of 300 empowered women artisans, the brand
secured major corporate orders from esteemed companies like MG and LinkedIn.
These achievements highlight Ekatra's commitment to creating a sustainable and
inclusive business model.
Recognition and Awards
Ekatra has garnered significant recognition, including a
spot on Forbes’ “Top 30 Under 30” list and the MSME Excellence Award. These
accolades affirm the impact of Aishwarya and Minakshi's work, showcasing their
dedication to quality, sustainability, and community empowerment.
Launching New Initiatives
Peyush Bansal, one of the investors from Shark Tank,
inaugurated Ekatra's Gratitude Journal, representing another important step
forward. This initiative not only emphasizes the brand's focus on mindfulness
and well-being but also strengthens their connection to the community they
serve
A Bright Future Ahead
As Ekatra continues to grow, Aishwarya and Minakshi remain
grateful for the support of their community and investors. They are committed
to furthering their mission and expanding their impact, ensuring that every
person involved in Ekatra's journey is recognized as part of their success.
The Ekatra Community
The journey of Ekatra is a testament to the power of
creativity, collaboration, and purpose. Aishwarya and Minakshi's story
illustrates how a small idea can blossom into a movement that empowers others,
proving that with passion and dedication, they can craft a brighter future for
artisans and consumers alike.
A timeline based on Aishwarya Jhawar and Ekatra's journey:
2019 - Aishwarya starts a stall at a college fest, turning
her love for journaling into a small business.
2020 - Officially launches Ekatra, aiming to empower women
artisans from underprivileged communities.
2021 - Secures first major deal with FabIndia, marking
significant growth for the brand.
2022 - Ekatra is incorporated as a private limited company,
experiencing tenfold growth and appearing on Shark Tank India.
2022 - Secures investment from Peyush Bansal and Amit Jain,
gaining financial and strategic support.
2023 - Expands product range to include luxury hampers and
explores international markets, showcasing in Dubai.
2024 - Grows to 300 empowered women artisans and secures
major corporate orders from companies like MG and LinkedIn.
2024 - Receives recognition, including a spot on Forbes’
“Top 30 Under 30” list and the MSME Excellence Award.
2024 - Launches the Gratitude Journal, emphasizing
mindfulness and community connection.
Future Aspirations - Aishwarya and Minakshi commit to
further expanding Ekatra’s impact and supporting their artisan community.
