Biography of Aditi Talwar Sodhi: Founder of Poo de Cologne- Entrepreneur
Biography of Aditi Talwar Sodhi:
Early Career and Education
Aditi Talwar Sodhi’s journey began with a solid educational
foundation in marketing, earning a Post Graduate Diploma in Business
Administration from Chetana’s Institute of Management and Research in the
United Arab Emirates. With this background, she stepped into the professional
world, where she would accumulate over 20 years of experience in marketing
across various industries, including telecommunications, financial services,
and consumer goods.
Strategic Expertise
Aditi honed her strategic planning skills during her time at
McCann Worldgroup in Dubai, where she served as the Head of Strategic Planning.
In this role, she led initiatives focused on brand strategy, digital marketing,
and customer journey mapping. Her contributions were vital in shaping campaigns
for notable brands, including Standard Chartered Bank and Dubai Sports City,
showcasing her ability to drive business growth and team development.
Consulting Ventures
Following her stint at McCann, Aditi took on the role of a
Strategic Consultant at Quill Inc. in Singapore. Here, she collaborated with
various international brands, such as AXA and Holiday Inn, developing
comprehensive brand and campaign strategies. This experience expanded her
understanding of global markets and further solidified her reputation as a
marketing expert.
Founding Poo de Cologne
In November 2018, Aditi co-founded Essentially Happy
Marketing, introducing India’s first pre-toilet spray, Poo de Cologne. The
product was designed to eliminate bathroom odors before they could develop,
offering a discreet solution for a common issue. Aditi’s innovative approach
addressed a gap in the market, appealing to consumers looking for practical and
effective household products.
A Shark Tank Appearance
Poo de Cologne gained national attention when Aditi
presented it on Shark Tank India. She sought ₹75 lakhs for a 5% equity stake in
her company, aiming to secure investment to further grow the brand. While she
ultimately did not secure a deal from the sharks, her appearance on the show
significantly raised awareness and interest in her product.
Post-Shark Tank Success
Despite not landing an investment, the exposure from Shark
Tank led to an incredible surge in sales—reportedly up to 800%. This spike was
accompanied by a flood of trade inquiries from both domestic and international
markets, highlighting the demand for Poo de Cologne and demonstrating the
effectiveness of Aditi's marketing strategies.
Co-founding Culture Chaat Inc.
In addition to Poo de Cologne, Aditi co-founded Culture
Chaat Inc. in December 2017, focusing on creating edutainment content for
children under the brand Jalebi Street. This initiative aims to blend learning
and entertainment, providing engaging educational materials that resonate with
young audiences in India and beyond.
Biography of Aditi Talwar Sodhi: Founder of Poo de Cologne- Entrepreneur /Essentially Happy Marketing/age/net worth/investor/startup/Culture Chaat
Diverse Industry Experience
Throughout her career, Aditi has worked with a variety of
high-profile brands across multiple sectors, including FMCG, healthcare, and
real estate. Her diverse experience has equipped her with the insights
necessary to navigate different market dynamics, making her a versatile and
strategic marketer capable of adapting to various industry needs.
Authoring a Bestseller
In 2011, Aditi ventured into the literary world by authoring
a novel in the women’s fiction genre, which became a bestseller in India. This
accomplishment not only showcased her creativity but also her ability to
connect with audiences through storytelling, further enriching her professional
portfolio.
Future Aspirations
Today, Aditi continues to lead Essentially Happy Marketing,
focusing on developing innovative home and personal care products. With her
extensive marketing background and entrepreneurial spirit, she aims to further
expand Poo de Cologne’s reach and enhance Jalebi Street’s educational
offerings, embodying her commitment to creativity and consumer satisfaction.
A timeline for Aditi Talwar Sodhi's journey:
Education: Earned a Post Graduate Diploma in Business
Administration from Chetana’s Institute of Management and Research in the UAE.
Early Career: Accumulated over 20 years of marketing
experience in telecommunications, financial services, and consumer goods.
Strategic Role: Served as Head of Strategic Planning at
McCann Worldgroup in Dubai, working on brand strategies for major clients.
Consulting: Worked as a Strategic Consultant at Quill Inc.
in Singapore, collaborating with brands like AXA and Holiday Inn.
November 2018: Co-founded Essentially Happy Marketing,
launching Poo de Cologne, India's first pre-toilet spray.
Shark Tank Appearance: Presented Poo de Cologne on Shark
Tank India, seeking ₹75 lakhs for 5% equity; gained significant national
exposure.
Post-Shark Tank Success: Experienced an 800% surge in sales
following the show, along with increased trade inquiries.
December 2017: Co-founded Culture Chaat Inc., focusing on
educational content for children under the brand Jalebi Street.
2011: Authored a bestselling novel in the women’s fiction
genre in India.
2024: Continues to lead Essentially Happy Marketing, aiming
to expand Poo de Cologne and enhance Jalebi Street’s offerings.
