Journey of Sushmita Kaneri: Founder of Gullakaari & TechPose -Entrepreneur
Journey of Sushmita Kaneri:
Sushmita Kaneri’s journey as a social entrepreneur is rooted
in her passion for empowering communities. With a background in software
engineering, she found her true calling in addressing social issues,
particularly those affecting artisans in India. Sushmita’s story began to
unfold when she realized the importance of transparency and accountability in
charitable contributions, especially during the tumultuous times of the
COVID-19 pandemic.
Educational Pursuits in Blockchain
In her quest to bridge technology and social impact,
Sushmita participated in a mentoring program at the Frankfurt School of Finance
& Management, focusing on Blockchain. This program aimed to empower young
women for leadership roles in the blockchain space, and Sushmita was selected
as one of the top 36 applicants worldwide. This experience not only enhanced
her understanding of emerging technologies but also connected her with like-minded
individuals passionate about making a difference.
Entrepreneurial Skills Development
To further hone her entrepreneurial skills, Sushmita
enrolled in the "Do Your Venture" course at the Indian Institute of
Management Bangalore. This hands-on program, supported by the National
Commission for Women, taught participants how to test their business ideas
systematically. With valuable tools and techniques at her disposal, Sushmita
gained the confidence to explore her entrepreneurial ambitions further.
Journey of Sushmita Kaneri: Founder of Gullakaari & TechPose Entrepreneur /livelihoods of tribal and rural artisan/age/net worth/investor/Sushmita K
Founding Gullakaari
In July 2021, Sushmita founded Gullakaari, a platform
dedicated to promoting the livelihoods of tribal and rural artisans in India.
With a vision to create sustainable income opportunities, Gullakaari focuses on
supporting handicraft communities through methodologies and market access.
Sushmita’s goal was not only to uplift artisans financially but also to ensure
that their rich heritage and art forms thrived in a modern context.
The TechPose Initiative
In parallel to Gullakaari, Sushmita co-founded TechPose,
which focuses on creating transparent crowdfunding solutions for social
transformation. The platform allows donors to track their contributions and
witness the direct impact of their support. By combining technology and social
good, Sushmita aimed to foster trust and accountability in the philanthropic
space.
Challenges and Discoveries
Sushmita’s journey was not without challenges. As her
transparent donation platform gained popularity, she observed a troubling
trend: beneficiaries became overly reliant on aid. This realization prompted
her to shift the focus towards sustainable livelihood projects. Determined to
understand the needs of various communities, she traveled to remote tribal and
rural areas, discovering the vibrant yet struggling artisanal communities that
would inspire her next steps.
Empowering Artisans
Moved by the artisans’ stories and the challenges they
faced, Sushmita recognized the urgent need for a platform that not only
provided financial support but also offered skill training. Gullakaari evolved
into a powerful ecosystem that helps artisans preserve their traditional art
forms while making them relevant to contemporary markets. This dual approach
ensured that artisans could thrive sustainably without losing their cultural
heritage.
Reviving Heritage
Through Gullakaari, Sushmita has successfully revived
numerous dying art forms. The initiative has empowered over 100 artisans,
making them self-sustainable and enabling them to earn fair compensation for
their intricate work. By fostering a sense of pride in their craft, Sushmita
has played a crucial role in preserving India’s rich ethnic traditions, which
are deeply rooted in its villages.
Building a Supportive Community
Gullakaari has also created a community where artisans can
share their experiences, learn from one another, and collaborate on projects.
This supportive environment not only strengthens their skills but also boosts
their confidence, enabling them to market their products effectively.
Sushmita’s commitment to fostering this community has transformed the lives of
many artisans, helping them regain their dignity and purpose.
Creating Market Opportunities
Sushmita’s vision extends beyond just supporting artisans
financially; she aims to connect them with broader market opportunities. By
facilitating access to online platforms and promoting their handcrafted
products, Gullakaari helps artisans reach a wider audience. This exposure not
only increases their income potential but also allows them to showcase the
beauty and uniqueness of their art to a global market.
The Impact of Technology
With a background in technology, Sushmita leverages digital
tools to enhance the reach and visibility of artisans’ work. By incorporating
technology into traditional crafts, she ensures that artisans can adapt to
changing consumer preferences while preserving their authentic techniques. This
fusion of old and new not only enriches the artisans’ offerings but also
creates a compelling narrative that attracts conscious consumers.
Looking Ahead: A Vision for the Future
Sushmita Kaneri’s journey is a testament to the power of
combining technology with social entrepreneurship. As Gullakaari continues to
grow, she remains committed to her mission of supporting artisans and reviving
traditional art forms. With plans to expand her initiatives and reach more
communities, Sushmita’s vision of a sustainable future for artisans in India is
becoming a reality, inspiring others to join the movement for social change.
A timeline for Sushmita Kaneri’s journey as a social
entrepreneur:
2015: Completes a degree in software engineering, realizing
her passion for social issues.
2020: Recognizes the need for transparency in charitable
contributions during the COVID-19 pandemic.
2021: Participates in a blockchain mentoring program at
Frankfurt School, gaining global recognition.
July 2021: Founds Gullakaari to promote the livelihoods of
tribal and rural artisans in India.
2021: Co-founds TechPose, creating transparent crowdfunding
solutions for social transformation.
2022: Shifts focus towards sustainable livelihood projects
after observing dependency on aid.
2022: Travels to remote areas to understand artisans' needs,
shaping Gullakaari's approach.
2023: Revives dying art forms, empowering over 100 artisans
through skill training and market access.
2023: Builds a supportive community for artisans to
collaborate and share experiences.
2023: Leverages technology to enhance artisans’ visibility
and connect them with global markets.
2024: Plans to expand initiatives and reach more
communities, driving sustainable change.