Journey of Sanjay Chakraborty: Founder & CMO of ESS-K-SEE Consultancy- Entrepreneur
Journey of Sanjay Chakraborty:
Sanjay Chakraborty’s journey into the world of marketing and
communication began with a solid educational foundation. He pursued his
postgraduate degree, earning an MBA from Rajasthan University. This academic
experience equipped him with the knowledge and skills necessary for navigating
the complexities of the business world, laying the groundwork for his future
endeavors.
Early Career Steps
Sanjay’s professional journey took off when he joined Vinmar
International as a Branch Head. Here, he was responsible for managing
operations in Vadodara, overseeing the company’s presence in India and
coordinating with neighboring countries for exports. This early role allowed
him to develop critical management and operational skills, which would serve
him well in his subsequent positions.
Expanding Horizons at Symphony Limited
After his stint at Vinmar, Sanjay moved on to Symphony Limited
as a Sales Manager. In this role, he managed five branches in Eastern India,
gaining invaluable experience in customer care and sales administration. His
contributions to developing ISO certification procedures showcased his
commitment to quality and operational excellence, enhancing his reputation as a
reliable professional in the industry.
Client-Centric Approach at Navnitlal & Co.
Sanjay's next significant move was to Navnitlal & Co.,
one of India’s oldest advertising agencies. As Head of Client Services, he was
responsible for overseeing client relationships and managing several
prestigious brands. His ability to conceptualize new divisions, such as VIR
Communications for corporate clients, demonstrated his innovative thinking and
strategic mindset, qualities that set him apart in the advertising sector.
Leadership at Triton Communications
Sanjay’s career progressed further when he joined Triton
Communications as Associate Vice President of Brand Services. Over nearly 16
years, he worked with numerous esteemed clients, including Wagh Bakri Tea Group
and Vadilal Ice Creams. His leadership in handling complex projects solidified
his expertise in branding and marketing communication, making a significant
impact on the agency's operations in Gujarat.
The Birth of ESS-K-SEE Consultancy
In May 2015, fueled by his extensive experience, Sanjay
founded ESS-K-SEE Consultancy. As the Chief Marketing Communication Advisor, he
aimed to provide expert advisory and mentorship services to various
organizations, including MSMEs and startups. His firm specializes in strategic
marketing communication, allowing him to share his wealth of knowledge with a new
generation of entrepreneurs.
Guiding Startups and Established Brands
Through ESS-K-SEE, Sanjay has focused on helping both
established brands and emerging startups navigate the marketing landscape. His
expertise in advertising, branding, and sales communication enables him to
offer tailored strategies that cater to the unique challenges faced by
different businesses. This hands-on approach has made a significant difference
for many clients seeking to enhance their market presence.
A Multifaceted Professional
Beyond consultancy, Sanjay is a passionate author and
columnist. He shares his insights and knowledge through various written
platforms, engaging with audiences interested in marketing and communication. His
ability to articulate complex concepts in an accessible manner reflects his
commitment to educating others and contributing to the professional community.
Inspiring Audiences as a Speaker
Sanjay has also made a name for himself as a speaker,
notably as a TED-X speaker. His engaging presentations cover a range of topics
related to marketing, communication, and consumer behavior. His dynamic
speaking style and expertise not only inspire audiences but also foster a
deeper understanding of the strategies and principles that drive successful
marketing campaigns.
Quizmaster Extraordinaire
In addition to his professional accomplishments, Sanjay has
embraced the role of a quizmaster, showcasing his lively personality and
passion for knowledge. This unique aspect of his career adds an entertaining
dimension to his profile, allowing him to connect with diverse audiences while
promoting learning and engagement in a fun way.
Journey of Sanjay Chakraborty: Founder & CMO of ESS-K-SEE Consultancy/ age/net worth/investor/ESS-K-SEE Consultancy story/Sanjay C story/Entrepreneur
Founding Brand Klub Gujarat
Sanjay is also a founder member of Brand Klub Gujarat, a
community aimed at bringing together marketing professionals and enthusiasts.
This platform serves as a space for networking, collaboration, and sharing of
best practices within the marketing field. His leadership in this initiative
highlights his dedication to fostering a vibrant professional community.
Chairman of the PR Committee
In recognition of his expertise and contributions, Sanjay
serves as the Chairman of the Public Relations Committee at the Ahmedabad
Management Association. In this role, he plays a pivotal part in shaping the
public relations strategies for the organization, further cementing his
position as a thought leader in the marketing communications landscape.
A Legacy of Mentorship
Throughout his career, Sanjay has been a mentor to many aspiring
marketers and entrepreneurs. His willingness to share his knowledge and
experience has made a significant impact on the careers of countless
individuals. By guiding others on their professional journeys, he continues to
build a legacy of support and empowerment in the marketing field.
Looking Ahead: A Vision for the Future
As he looks to the future, Sanjay Chakraborty is excited
about the evolving landscape of marketing and communication. With plans to
expand his consultancy and continue mentoring emerging talent, he remains
committed to driving innovation and excellence in the industry. His journey is
a testament to the power of passion, dedication, and the pursuit of knowledge,
inspiring others to follow in his footsteps.
A timeline for Sanjay Chakraborty’s journey in marketing and
communication:
2005: Earns MBA from Rajasthan University, laying the
educational foundation.
2006: Joins Vinmar International as Branch Head, managing operations
in Vadodara.
2008: Moves to Symphony Limited as Sales Manager, overseeing
five branches in Eastern India.
2010: Takes the role of Head of Client Services at Navnitlal
& Co., enhancing client relationships.
2015: Joins Triton Communications as Associate VP of Brand
Services, working with major clients for 16 years.
May 2015: Founds ESS-K-SEE Consultancy, becoming Chief
Marketing Communication Advisor.
2016-Present: Guides startups and established brands in
strategic marketing communication.
2018: Becomes a TED-X speaker, sharing insights on marketing
and consumer behavior.
2020: Founding member of Brand Klub Gujarat, promoting
collaboration among marketing professionals.
2021: Appointed Chairman of the PR Committee at Ahmedabad
Management Association.
2024: Continues mentoring aspiring marketers and plans to
expand his consultancy.