Journey of Laveena Laitonjam: Founder and CEO of Rent An Attire- Entrepreneur
Biography of Laveena Laitonjam:
A Foundation in Education
Laveena Laitonjam’s journey toward becoming a leader in the
fashion rental industry began with her educational pursuits. She recently
attended the Indian Institute of Management Bangalore, where she focused on
entrepreneurship during a short program in mid-2023. This experience enriched
her understanding of business dynamics, particularly in the evolving landscape
of sustainable practices. Prior to this, she studied Human Resources Management
at Symbiosis Centre for Distance Learning, which equipped her with essential
skills in team management and organizational development.
Corporate Beginnings
Before venturing into entrepreneurship, Laveena built a
robust career in the corporate world. Her journey began as an HR Consultant at
Capricorn Human Capital, where she gained valuable experience in recruitment
across various IT domains. Following this, she held multiple roles at Zensar
Technologies, where she started as an HR Executive and eventually became an Assistant
Manager in Recruitment. These positions allowed her to hone her skills in
talent acquisition, team leadership, and process optimization, preparing her
for her future endeavors.
Journey of Laveena Laitonjam: Founder & CEO of Rent An Attire- Entrepreneur/ age/net worth/investor/fashion rental service/Rent An Attire story/Laveena
Transforming into a Leader
In 2008, Laveena joined Persistent Systems as a Senior
Manager in Learning and Development. Over nearly a decade, she managed teams
and crafted strategies to enhance employee performance and satisfaction. Her
tenure at Persistent Systems not only solidified her leadership capabilities
but also instilled a passion for nurturing talent, which would later play a
critical role in her entrepreneurial journey.
The Birth of Rent An Attire
In February 2017, Laveena took a leap into entrepreneurship
by founding Rent An Attire, a fashion rental service that caters to the needs
of the millennial generation. With a mission to offer premium designer wear at
accessible prices, Rent An Attire aims to disrupt the traditional apparel
market. By providing a sophisticated rental system, Laveena envisioned a
platform that would allow customers to enjoy high-quality fashion without the
commitment of ownership.
Embracing Sustainability
Under Laveena’s leadership, Rent An Attire has become a
frontrunner in promoting sustainable fashion. The company operates on the
principles of the shared economy, encouraging customers to rent instead of buy,
thereby reducing textile waste. This commitment to sustainability resonates
with a growing demographic of eco-conscious consumers who seek stylish yet
responsible fashion choices. Laveena’s focus on eco-friendly practices has
positioned Rent An Attire as a pioneer in the sustainable fashion movement in
India.
Expanding Horizons
Starting in Pune, Rent An Attire has successfully expanded
its presence to Dehradun and Delhi, with plans for further growth in additional
cities. The brand combines an online platform with physical stores, creating a
distinctive marketplace that connects renters with designers and owners. This
innovative model not only fosters a community of fashion enthusiasts but also
creates new revenue streams for both the company and its partners.
A Vision for the Future
Laveena’s entrepreneurial vision extends beyond just a
rental service; she aims to redefine how consumers perceive fashion
consumption. By advocating for a more sustainable lifestyle, she inspires
others to consider the environmental impact of their choices. Her leadership at
Rent An Attire reflects a broader commitment to fostering a culture of
sustainability within the fashion industry, one rental at a time.
Leadership in the Community
In addition to her entrepreneurial efforts, Laveena is
actively involved in the WICCI (Women’s Indian Chamber of Commerce and
Industry), where she serves as the State President of the Start-Up Council.
This role allows her to support other women entrepreneurs in their journeys,
providing guidance and resources to help them thrive. Laveena's dedication to
community building underscores her belief in collaboration and shared success.
Balancing Innovation with Tradition
Laveena’s approach to fashion blends innovation with respect
for tradition. By offering a platform where designer wear can be accessed
affordably, she honors the craftsmanship behind fashion while making it more
inclusive. Her efforts have garnered attention not just for their economic
impact but also for their cultural significance in promoting diverse styles and
creativity.
A Legacy of Impact
As Laveena Laitonjam continues to lead Rent An Attire into
the future, her legacy is rooted in the pursuit of sustainability, empowerment,
and community. Through her entrepreneurial journey, she not only transforms the
fashion rental landscape but also inspires a new generation to embrace
responsible consumption. With each rental, Laveena’s vision of a more
sustainable world becomes a reality, proving that fashion can be both stylish
and eco-friendly.
A timeline for Laveena Laitonjam’s journey:
Mid-2023 - Attended Indian Institute of Management
Bangalore, focusing on entrepreneurship.
Prior to 2023 - Studied Human Resources Management at
Symbiosis Centre for Distance Learning.
2008 - Joined Persistent Systems as Senior Manager in
Learning and Development, enhancing leadership skills.
2010-2016 - Worked at Zensar Technologies, progressing from
HR Executive to Assistant Manager in Recruitment.
February 2017 - Founded Rent An Attire, a fashion rental
service targeting the millennial generation.
2017-2023 - Positioned Rent An Attire as a leader in
sustainable fashion, promoting rental over ownership.
2020 - Expanded Rent An Attire's presence from Pune to
Dehradun and Delhi.
2023 - Serves as State President of the Start-Up Council at
WICCI, supporting women entrepreneurs.
2023 - Advocates for a sustainable fashion culture, blending
innovation with tradition.
2024 - Continues to inspire responsible consumption and
empower the next generation in fashion.
