Journey of Dr. Geetika B. Saluja: Founder and CEO of BOHO Homes-Entrepreneur
Journey of Dr. Geetika B. Saluja:
Dr. Geetika B. Saluja’s academic journey laid a strong
foundation for her diverse career. She completed her Master’s degree in
Microbiology and Biotechnology from Gujarat University, graduating with
first-class honors. This academic achievement showcased her dedication and
passion for science, which later influenced her approach to education and
entrepreneurship. Following this, she pursued a Doctor of Philosophy in
Education, focusing on cooperative learning. Her commitment to learning and
personal growth positioned her as a knowledgeable figure in both science and
education.
Early Career in Design
In the early stages of her career, Geetika embraced her
creative side by founding the Geetika Saluja Designing Studio in 2000. For over
two years, she specialized in trousseau designing, transforming the dreams of
brides and their families into reality. This venture not only allowed her to
express her artistic talents but also provided her with insights into client
relations and the importance of understanding customer needs in the design
process.
Freelance Creativity
Before establishing her own studio, Geetika worked as a
freelance designer for Garvi Gurjari, where she empowered artisans by enhancing
their designs and patterns. From 1996 to 1999, she collaborated with various
national artisans, helping them create commercially viable designs. This experience
ignited her passion for supporting local crafts and instilled in her the belief
that art can be both beautiful and socially impactful.
Journey of Dr. Geetika B. Saluja: Founder & CEO of BOHO Homes-Entrepreneur/ age/net worth/investor/handcrafted products/home and garden furniture
Educational Leadership
Transitioning from design to education, Geetika took on the
role of Academic Coordinator at St. Kabir School in Ahmedabad in 2003. Over the
course of nearly 13 years, she meticulously planned curricula and coordinated
co-curricular activities, catering to the diverse needs of students. Her
leadership in the academic sphere highlighted her commitment to nurturing both
students and teachers, fostering a collaborative environment that encouraged
professional growth and self-reflection among staff.
Advancing in Education
In 2016, Geetika became the Head of the Centre for
Excellence at Varmora Granito Pvt Ltd. In this role, she focused on enhancing
the skill sets and mindsets of employees, acting as a catalyst for
organizational growth. Geetika’s belief in the importance of human assets
transformed the workplace environment, emphasizing personal and professional
excellence as keys to success. Her innovative approaches to training and
development have made a significant impact on the company’s overall
performance.
Founding BOHO Homes
In 2018, Geetika co-founded BOHO Homes, a unique retail
store dedicated to home and garden furniture and architectural accents. BOHO
Homes was established to provide customers with an exceptional shopping
experience while promoting ethical practices. Geetika’s vision for the store
revolves around creating products that tell a story, reflecting her commitment
to authenticity and sustainable development. Each piece is thoughtfully
designed, aiming to uplift the socio-economic status of artisans involved in
the production process.
Ethical Mission
At BOHO Homes, Geetika and her team emphasize the importance
of fair trade and sustainability. The store operates on principles that empower
artisans by showcasing their handmade products. By working closely with social
enterprises and small-scale producers, BOHO Homes supports local communities
and helps preserve traditional crafts. Geetika believes that ethical shopping
can contribute to positive change, both for consumers and producers alike.
Innovative Product Offerings
BOHO Homes offers a wide range of handcrafted products that
cater to various tastes and preferences. Each item is sourced from a traceable
production line, ensuring transparency and ethical practices throughout the
supply chain. Customers receive a note with their purchase, detailing the story
behind the product and the artisan who created it. This personal touch not only
enhances the customer experience but also fosters a connection between
consumers and the artisans.
Commitment to Artisan Empowerment
Geetika’s dedication to empowering artisans is evident in
her approach at BOHO Homes. She actively provides need-based support to help
artisans develop their skills and confidence. By investing in their training
and financial well-being, Geetika aims to uplift not only the artisans but also
their families and communities. This holistic approach to social
entrepreneurship demonstrates her belief in the transformative power of art and
commerce.
A Vision for the Future
Looking ahead, Dr. Geetika B. Saluja envisions BOHO Homes
continuing to thrive as a leader in ethical retail. Her passion for education,
design, and social impact drives her commitment to creating a sustainable
business model that uplifts artisans and enriches communities. Through
innovation and a focus on authenticity, Geetika aims to inspire others to
embrace ethical practices in their own ventures, fostering a culture of
cooperation and shared success.
